Creating a brand, we talk about it here all the time, and if you’ve been listening to the show for a little while you know our belief that you need a brand to be successful in your business whether you’re in real estate or not. Well today’s guest, Amy Barton Cotney, has built a brand that is so truly, authentically her it’s almost like she’s not even trying. Amy is a Realtor in Auburn, Alabama. She has built a following on TikTok of over 1 million people, and if you haven’t checked out her page yet we definitely think it’s worth a look. She and her husband, Curt Cotney (who undoubtedly looks like Jack Black) are hysterical and so much fun to watch. Whether she’s sliding across countertops or what she likes to call them, bars, working on dance moves with a glass of wine in hand, sporting her Bad Ass Realtor t-shirt (no joke, she even has her own merchandise line!) or dressing in every color of the rainbow and being dubbed Rainbow Brite by her husband. Amy’s social media presence doesn’t stop there, she’s on all the channels, Instagram, Facebook, YouTube, and according to her she’s just having so much fun it’s not even work. Amy shares how she deals with haters and difficult people on social media, what it looks like to have an authentic social media presence and how she is taking @sweethomeauburnal social handle and making it something like we’ve never seen before. Realtor or not, this episode will have you laughing your butt off and feeling inspired to be so authentically you. Let’s dive in!

You can find Amy on Instagram @sweethomeauburnal and on TikTok @amybartoncotney