Peter and Dan discuss one of Dan’s latest concepts: are you a Simplifier or a Multiplier? Every great entrepreneur is primarily one or the other, and identifying which category you most fall into offers meaningful insight into the way you instinctively create value.

In this episode:

Dan talks about his book Simplifier-Multiplier Collaboration and one of the strategies it highlights: once you identify as either a simplifier or multiplier, you can find the perfect collaborator: your opposite. Simplifier-Multiplier collaborations often lead to unprecedented breakthroughs and results, giving entrepreneurs the freedom to focus exclusively on what they do best.

Peter discusses the challenge wherein entrepreneurs attempt to play both roles out of necessity, but emphasizes that entrepreneurs tend to add greatest value when left to act on their natural affinities. 

Dan elaborates on the problems that arise when a simplifier tries to play the role of a multiplier, or vice versa. In this scenario, each type becomes a “complicator,” and hence departs from one’s most useful state.