“Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, parks—in a community. It is your identity wrapped up in your home and your neighborhood.

Building on our sales and marketing focus from our previous episode of the New Home Insights podcast with Stephanie McCarty of Taylor Morrison Homes, we chat with Caroline Simmel, Senior Vice President of Sales and Marketing for Empire Communities’ Georgia and Tennessee region. Caroline and her colleagues are all about lifestyle, but she also discusses trends and preferences, processes and methods with us.