For The Record

Episode 90: Success Beyond the Metrics with Jessica Hunter, MBA

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In this episode of For The Record, Jessica Hunter, CEO & Founder of Hunter Consulting, is in the hot seat to share her proven strategies to drive success in medical aesthetics practices. With over a decade of industry experience, starting with Allergan as a consultant before going at it alone, she's worked with Practices who have yet to open, those with 8 figures in annual revenue, and everything in between. While her approach is rooted in the data and the metrics, she definitely brings in the bigger picture- the mission, vision, values and heart of the Practice.

Jessica provides a wealth of actionable insights, guiding you through nearly every aspect of Practice management, but some of our favorites include:

  • Mastering Financial Management: Learn how to track and optimize key performance indicators (KPIs) to improve profitability and ensure sustainable growth.
  • Building a High-Performance Team: Discover effective strategies for hiring, compensating, and managing staff to create a motivated and productive workforce.
  • Crafting a Distinct Brand Identity: Jessica shares the importance of defining your practice’s “why” and how it influences every aspect of your brand and patient experience.
  • Lead Generation & Conversion: From targeted marketing to personalized follow-up, uncover how to attract the right patients and turn inquiries into loyal clients.
  • Maximizing Patient Retention: Explore loyalty programs and retention strategies that build long-term relationships and keep patients coming back.

    • Jessica also highlights the importance of aligning your business decisions with your core values, ensuring that every step you take as a Practice Owner is purpose-driven. From leveraging automation in patient communication to creating compelling content that resonates, Jessica offers practical, hands-on advice that is relevant at every stage.

    Whether you're launching a new practice or scaling an established one, this episode is packed with expert tips to help you lead with confidence and build a thriving, profitable business in the competitive medical aesthetics space.

    Key Takeaways:

    • Data-Driven Success: How to use financial data to drive strategic growth.
    • Fair Compensation: Balancing staff performance with competitive pay structures.
    • Automation & Patient Experience: Using technology to streamline communication and enhance patient care.
    • Educational Content: How to create valuable, engaging content that builds trust and keeps patients informed.

      • Tune in for this comprehensive masterclass in med spa management and discover how to elevate your practice to the next level!

      Learn more about Jessica & Hunter Consulting

      Instagram: ⁠@hunterconsulting_

      Website: ⁠hunterconsultingservice.com⁠

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      For The RecordBy Tiphany Hall, PhD
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