Do you sort your mail over the trash can? Do you delete most emails before you even consider them? That's the reality of advertising today. Messages to your prospects need to be compelling and grab their attention. To start this episode, Kurt and Steve discuss a recent article about which is more effective: digital or print media?

Ever now and then on Maximize Your Influence, we like to return to what is most imporant: mindset. All the tactics in the world dont' change anything for a persuader who is negative, pessimistic, and just not right in their persuasion head. On this episode, Kurt and Steve dive into what it takes for persuaders to have enough self discipline to make it. Working on commission or in an industry where your living depends on getting other people to cooperate with you can be mentally taxing. Follow the tips discussed here and you'll supercharge your discipline!