Escape Your Limits & LIFTS

Overcoming her own challenges and pushing herself at every possibility, Pauline Nordin knows the importance of physical wellbeing and mental health. As a competitive bodybuilder, top fitness model and television personality, she used her experiences to create Fighter Diet and prove that fitness is more about your mindset than the shape of your body.

Defining both mental and physical strength, Pauline now runs her multi-million dollar fitness company, inspiring women to be the best versions of themselves.

Watch the full episode on YouTube – https://youtu.be/plSTV53PzAc

Pauline Nordin travelled to the USA from Sweden in Europe after saving up to start a new life. To begin with while learning a whole new culture, she lived off a 99c store as that's all she could afford.

However, that wasn't the start of her struggles. Pauline had been starving herself through anorexia between 12 and 17 in order to change her physical appearance based around a want for the contemporary skinny chic body.

She would only eat one serving of beans a day. It was Arnold Schwarzenegger on the cover of a magazine that inspired her to learn more about diet, discipline and bodybuilding. That started a journey to success that has seen Pauline inspiring millions of others herself.

Pauline launched Fighter Diet in 2015, to help people ignite the fight within, finding strength to push past the comfort zone. Fitness is an uphill battle that's worth fighting for!

With a range of workouts, supplements, books and more, the Fighter Diet resource pool is full of inspirational information and education to change the lives of millions.

Pauline hosts challenges every three months to drive progress and performance for her clients to reach their goals. Her social media engagement is second to none, and followers are keen to share their incredible results. Over a range of platforms, Pauline is driving people to make a real difference, whether they want to lose fat, improve nutrition, build muscle learn more or all of the above.

For more information visit fighterdiet.com

Episode highlights -

• Hear how some of the current trends in what is perceived by many to be attractive, such as the "thigh gap," directly contradict what fitness is all about.
• Find out how you can decipher the differences between diets, and how impatience is the driver of falling off the nutritional wagon.
• Why you need to think about fitness as a lifestyle rather than a project for an outcome, and how the industry can sell the benefits of fitness with much more longevity.
• How people are addicted to the extreme, thinking that a tougher workout will counteract bad behaviour when it comes to nutrition.
• How to overcome health issues, low metabolism, hyperthyroidism, and many other issues of wellbeing to improve your mind, body and life overall.

Join Matthew Januszek in conversation with Pauline Nordin…

CEO of LiveFit, Randall Pich has been in the tshirt game since he was 14 years old. Today, he's implementing his years of knowledge, experience and lessons learned to build and expand on a brand that's heading for great things.

LiveFit's lean machine of employees having been in business for six years. Through this efficient set-up, Randall and his team can turn brand assets around incredibly quickly, but it's not just about clothing. In this video, we discover the corporate side, including a first-look into LiveFit's new supplements line.

Within LiveFit's premises, Randall also heads up a side project of his – Skylab Prints – for luxury printing services that's been scaled and made into a business of its own. Customers even include celebrities such as Sylvester Stallone.

CEO and founder of LiveFit apparel, Randall Pich is a serial entrepreneur with a history of multi-million dollar success. Following a clear vision and strong brand values, he's riding the wave of social media popularity through endless apparel innovation in fashion and fitness. Join Randall and host Matthew Januszek on this tour of LiveFit and more.

Watch the full podcast episode on YouTube – https://youtu.be/cp1zMUQ_Nek

CEO and founder of LiveFit apparel, Randall Pich is a serial entrepreneur with a history of multi-million dollar success. Following a clear vision and strong brand values, he's riding the wave of social media popularity through endless apparel innovation in fashion and fitness.

Watch the full episode on YouTube – https://youtu.be/cp1zMUQ_Nek

Randall was born and raised in the mix of poverty and gang activity in Long Beach, California. His parents had survived the genocide in Cambodia and came to the USA, making him a first generation citizen.

Randall started his entrepreneurial journey making t-shirts for his band at school. Along with taking an interest in bodybuilding, he graduated high school and got into college – discovering its kinesiology department before getting certified as a personal trainer.

Following a PT career, he grew his business while still at college. It didn't take long for orders to come in, business to increase, and the decision to leave a six-figure business and education for the life of a successful entrepreneur.

The mission of LiveFit is to help people lead healthier and more fulfilling lives through active lifestyles. The brand represents a movement of empowering individuals to better themselves physically and mentally.

Randall saw how the skate industry always created a team around products and talent, and spun that off into the fitness industry, leveraging on social media.

For a long time he felt uncomfortable in front of camera until he knew it was key to scaling and growing his brand. He has since grown the social media following of LiveFit to over 500k followers, while also building his personal brand to 300k+ followers, both on Instagram alone.

Episode Highlights -

• How vital it is to have a support network, whether it's growing up or in business, for personal or professional help.
• Ways to inspire trust from clients and find the need for your business.
• How a small business goes from popular products and restocking based on supply and demand before suddenly developing a clothing line out of almost nowhere.
• How deprived areas can provide a sense of hope and a seemingly endless source of success in multiple industries.
• How easy it is to waste time creating content that doesn't work, and how important it is to try, test, and react accordingly.

Join Matthew Januszek in conversation with Randall Pich…

International speaker and founder of Retention Guru, Paul Bedford, knows the importance of behaviour, because he knows what we all do. Through continuous research, he's evaluated the effect of four million fitness space and gym member records across 40 countries.

He's led data studies that change the way we think in the fitness industry, such as research from 357,000 customers over a four-year period from 100 different operators in a single retention report. This is how to get to know your customer.

Watch the full episode on YouTube – https://youtu.be/wudEgTwffaM

Paul Bedford started in the fitness industry working in a YMCA as a gym instructor. He couldn't understand why members would come into the gym full of enthusiasm but then either stop doing the programme or stop coming in altogether.

Paul realised the need for a better understanding of psychology over kinesiology when it came to keeping people in the gym. He undertook a Master's degree in exercise and health behaviour before following that up with a second one in research behaviour and finishing with a PhD.

Paul Bedford and Retention Guru specialise in big scale studies over long periods of time, looking at member behaviour. In addition to industry benefit, he does a lot of work for individual companies such as Anytime Fitness, Mariott Hotels, The Gym Group, Lifestyle Fitness and more.

It's all about traditional, statistical analysis to increase the lifetime of each customer in regards to retention. He uses this data to develop strategies, predict trends, and split members into groups based on behaviour. For example, he splits gym users into three groups – savvy, yo-yos or new – and understands how their needs greatly differ in what will keep them interested.

For more info visit retentionguru.com or follow Paul Bedford's activity on the company's social platforms. On LinkedIn and Twitter, you'll find "lunchtime lessons" – a short point of information to help you better understand your members. You can also attend the Retention Convention in Birmingham, UK.

Episode highlights :

• The difference between retention and attrition, and why many gym owners have probably been measuring statistics incorrectly until now.
• How to measure the activity of members to determine its effect on the business, and how you can interpret this information to decide how you need to react.
• Why physiological changes don't keep every member on board all the time, and how a psychological approach is needed to grow the industry and benefit more people.
• Learn the difference between member types, how much support they need and how they use fitness spaces.
• How to mitigate risk through multiple products, but also why you should brand them separately.
• How behaviour influences thought processes and not the other way around as many had previously assumed.

Join Matthew Januszek in conversation with Dr Paul Bedford…

Joseph McClendon III is an ultimate performance specialist that has impacted millions of people to change their lives for the better. In this open and moving episode he explains how to overcome fear, attract positivity, and dare to make your life magnificent.

Watch the full episode on YouTube –https://youtu.be/RYOq6AAOCZc

Joseph McClendon III used to be homeless, living in a cardboard box after being the victim of a racial attack by three men. It made Joseph feel worthless and he blamed himself.

During that time, he was given a book called Think and Grow Rich that changed his life. He turned everything around thanks to a new look and approach before adapting these ideas for himself and sharing them with others. Joseph went back to thank the person that gave him the book in the first place to say thank you, and was inspired to help as many people as possible in the same way. His path to success was borne from his lowest point.

Today, with a doctorate in neuropsychology Joseph McClendon III has changed the lives of over three million people in 40 countries. His belief system helps individuals and audiences overcome fear and inhibitions to really get results.

In this episode he explains how the beliefs about ourselves, other people, and the world around us are what make up our psychology. We learn about how every living thing puts out electromagnetic energy, captured by Kirlian photography, and how another goal of Joseph's was to become a successful musician, which he has also achieved through his passion for music.

Episode Highlights -

• The importance of literally moving your ass to change your attitude – asstitude.
• Why you need to drink more water in order to hydrate yourself as often as possible; the effect of this on your motivation, and other simple hacks for positive impact in your life.
• How to overcome adversity, fear or anxiety to rebuild your life for the better.
• If your outcome in life is to go out and offer as much value to as many people as possible, then it will come back to benefit you in ways you can't imagine.

Join Matthew Januszek in conversation with Joseph McClendon III…

Eitan Kramer is a world record holding vert ramp inline skater. He has travelled the world with Matt Hoffman, Tony Hawk and other action sports stars to lead a movement before putting his experience into effect with a whole new way of skating – the Morfboard.

Watch the full episode on YouTube – https://youtu.be/kWqToAira8E

Eitan grew up in a time where action sports were growing with every street meet, every event and every competition. At 12 years old, he noticed that rollerblading was getting more popular. He wanted to be a part of it.

Throughout his youth, skating went from being a hobby, to a passion, to a profession. Alongside other skaters, Eitan began innovating in an industry that had evolved from other sports to become its own market and movement.

He set a Guinness World Record for the highest air in a half pipe at an MTV festival in 1999, while continuously travelling the world, skating with communities and sharing the mutual love for movement, regardless of any language barriers.

Action sports have continued to evolve, led by approaches that Eitan and his friends put in place. Today, it's been taken to a new level with the 30ft air ramps that we see at events.

Since skating, Eitan tried a stint in entertainment and acting before realising that show business wasn't for him and moving on to another pathway to success – the Morfboard.

As a multisport introduction to numerous platforms, the Morfboard is a cost effective way to keep fitness and fun going no matter what you enjoy at any age.

It's a modular system, with accessories that can attach and detach for skateboarding, scooting, balancing, commuting and more. Not only is Eitan and his team addressing movement in an exciting way to combine fitness and fun, but the Morfboard is forever adapting, with new boards, new colours and new accessories.

Check out morfboard.com for more info.

Episode highlights -

• How brands can be influenced by the consumer's influence vertically, as with the rollerblading community making improvements to their skates. The origins of influencers.
• The importance of providing for a consumer's needs, rather than promoting a product or message that you want to get out for any other reason.
• How creativity and talent in sports breaks down all other barriers of age, demographics and other interest.
• Discovering how much of a baseline of education is required in order to inspire comfort with a product and remove the fear of looking stupid.
• How you could be ruining your own control group when you present ideas through market research. Instead of a product's reality, you could be pushing your own enthusiasm across feedback instead of it being organic and reliable.

Join Matthew Januszek in conversation with Eitan Kramer…

As if being a super heavyweight world champion powerlifter wasn't enough, Big Boy of Strength Cartel heads up an apparel and nutrition line that's leading the way with genuine passion, little ego and plenty of respect.

Watch the full episode on YouTube – https://youtu.be/8wi8hQrecvg

Middle child of his siblings, Big Boy grew up in Pasadena, LA. He always liked sports and always loved working out. He took part in baseball, basketball, soccer, fighting, boxing, and more, but it was football that he was truly passionate about. Big Boy played on defence and had dreams of playing in the NFL. That's how he originally got into lifting.

By 17 years old, he'd dropped out of school, lived on his own and got in trouble. However, his explosive power and agility from a sports background and fast-twitch fitness meant that he had something to fall back on and develop into the business we see today.

Big Boy's come from a place where he didn't like to put himself out there. He wasn't a fan of social media and didn't want his details in the public eye. He's grown and escaped his own limits, starting out scared in front of a camera to become one of the biggest names on many platforms with over 100k followers.

Whether it's through clothing, supplements or online training, Strength Cartel is home to decades of combined powerlifting experience, passion for the lifestyle and the knowledge of how to build a community.

Big Boy has created something original and against the grain, taking advantage of being in his own category when it came to starting a business. With Strength Cartel, he brings everything back to his roots, and engages with his audience to show them respect and appreciation at every opportunity.

Expos are huge for SC, with people queueing for hours to meet Big Boy. Today, he's looking to grow the brand with goals to go overseas. Strength Cartel is all about promoting workouts as ways of generating positivity and changing lives. Big Boy continues to influence and grow, standing strong at the helm and leading by example.

Episode Highlights:

• Learn about the mental process behind success; how confidence can give you super strength or a weak mind can destroy your performance.
• How you can let your body run on muscle memory to take over and ignore the mental aspect at the most vital time of taking on your physical goals.
• The difference between testing your strength and building your strength, and how lifting your max weight will lead to injury rather than growth long term.
• Why social media is so important for building many modern businesses, regardless of who you're looking to include in your audience.
• Find out the inspiration behind the Strength Cartel brand, and how everything relates to Big Boy's life.

Join Matthew Januszek in conversation with Big Boy of Strength Cartel…

An icon of MMA and keystone to the success of the Ultimate Fighting Championship, Tito Ortiz overcame a tough upbringing to not only hold a UFC belt, but build business after business through hard work and dedication.

Watch the full episode on YouTube – https://youtu.be/Ixs6ovUUmxg

Born to drug addicted parents, Tito Ortiz began life living in motels, cars, and other people's garages. He started hanging out with gangs before his conscience kicked in. He ditched the life of crime to earn money fishing.

It didn't take long at school for physicality to get his attention. A successful school wrestling record saw him starting out as a wrestling partner for UFC fighter Tank Abbott. At the time because of his education, if Tito got paid to fight, he'd lose his scholarship. So he fought for free, twice in one night at UFC 13, beating one Wes Albritton in under a minute, before getting caught in a submission by Guy Mezger in the finals.

Tito Ortiz's career saw him win a world title after one year of competition, before he held on to it for over four years, fighting to defend it five times.

Tito's mixed martial arts record is a list of UFC royalty and more. With wins over Wanderlei Silva, Ken Shamrock, Vitor Belford, Forrest Griffin, Ryan Bader and more, he knows what it takes to succeed through dedication and commitment. Now set to take on Chuck Liddell, who came out of retirement to challenge Tito, he'll have one last chance at redemption.

Away from the Octagon, Tito started Punishment Athletics clothing company in 1999. He's also heading up Primetime 360, a fighter management company that's doing right by athletes, with a roster including 20-1 women's featherweight champion, Cris Cyborg.

Away from the sport, TO Auto Group – a wholesale car business, is another passion of the UFC legend's. His goal is to change the stereotype of a used car salesman.

As if that wasn't enough, Tito is also enthusiastic about pursuing a career in acting.

It's dedication that's seen him do right by himself and others, diversifying what he sets his mind to but keeping the commitment level high at all times, whether in or out of the cage.

Episode Highlights :

• How instinct kicks in for anyone to survive, whether that's in a fight or making money in business. With Tito, his start was selling fish on the pier, aged nine years old.
• The importance of picking the right road when you're faced with options. For Tito, the choices were prison, death, or where he is today.
• While passion is priority, it's important to have an exit plan.
• How priorities and aims change, particularly when you become a parent.
• Find your metaphor for motivation, whether it's something that happened in your past or an experience of someone else you can draw from.

Join Matthew Januszek in conversation with UFC light heavyweight and entrepreneur, Tito Ortiz…

Heading up a seven-figure advertising agency for the fitness industry, Mike Arce knows why any advertisement or marketing effort needs to be more than just a short-term offer.

Mike is responsible for the success of thousands of fitness spaces around the world. Having been in the industry for well over a decade, he's learnt the importance of sticking to what you know and doing it well.

He's been in fitness long before his advertising interests took hold. Before moving into marketing, his time at LA Fitness, Pure Fitness, and his own PT company taught him valuable insight into audience, behaviour and how to focus 100% on a customer or client's needs.

Discovering a passion for sales, Mike felt that he could do promotion and marketing for any industry. This, however, soon became too overwhelming and a specialist approach was needed.

Niched back down into fitness, and now Mike's company is responsible for the success of fitness and wellness companies worldwide.

He's also the host of video podcasts, The GOAT Show and The GSD Show, featuring some of the most influential people in the fitness business, sales, social media, SEO, funnel hacking, scaling and more.

Loud Rumor is a seven-figure advertising agency that's responsible for 1000 fitness studios, independent gyms and boutiques around the world. The company helps dramatically increase membership using a tailored programme, or helps smaller businesses with marketing and sales strategies through consultation.

As well as financial and business success for both company and client, Loud Rumor has a target to help 100,000 people jumpstart a healthy lifestyle through fitness, too.

Episode Highlights :

• Why the right time for you to launch a business could be seen as a terrible time for anyone else. It all depends on circumstance.
• The importance of finding your niche and how to make your business easier to scale.
• How to use internet advertising and brand awareness in the long game rather than just for quick wins.
• Ways that you can get lower click costs an better ratios for web leads and ad spend online.
• How to use feelings and perceptions to your advantage and avoid losing customers to competitors.
• Think about your customers like you think about your family. Suddenly, it's not about the money and your efforts will be a lot more focused on how to benefit any client.

Join Matthew Januszek in conversation with Mike Arce…

Chris Luera has spent a lot of time behind bars, but now he swings from them. From gang life and drug abuse to competing for glory in fitness, he's not only turned his life around to influence others with his positive change, but he's also risen to the top of his fitness game as a world champion in calisthenics. It all starts with hope.

Born into a family of drug addicted parents, Chris Luera was surrounded by social services and abuse from day one. His birth mother died when he was 18 months old, and he went into foster care aged two and a half. His biological father couldn't cope.

Chris' great aunt, aged 56, adopted Chris and took him in. His aunt and uncle became his mother and father.

Despite this new loving environment, he'd began to experimented with drugs and was arrested by the age 11. He was smoking crack cocaine by 13, and descended into a life of gangs, crime and meth addiction between multiple prison sentences.

What followed was an incredible turn around of positivity and giving back to the world through fitness.

After many failed attempts, Chris got clean when he returned from prison and dedicated his time to positivity. He found a job and started to do his parents proud. Tragically, his mother passed away, and in a desperate attempt to get some sleep at this time, Chris used the gym as a way to exhaust his body. It was here he discovered a new passion of calisthenics.

From humble beginnings in the gym and working out at Venice Beach, Chris is now 3x Middleweight World Champion and WCO Master Trainer. His Tatted Strength brand is followed by thousands, while his book and motivational speaking is showing the world how anyone can turn their life around.

Episode Highlights :

• The importance of a strong support network, full of people that will stand by you no matter what and guide you in making the right decisions.
• Why you need to look at the people you're around if you're in a bad mindset.
• How a positive outlook is all about perspective, and why it's so important to always be working towards something so that you counteract any negative thoughts with activity.
• How to keep yourself busy and avoid apathy in times of great stress, depression or distraction.
• Why you should share your knowledge through as many outlets as possible, and how you can make a start in publishing to further your influence.

Join Matthew Januszek in conversation with Chris Luera…