Greg Mckeown has dedicated his career to discovering why some people break through to the next level—and others don’t. The definitive treatment of this issue is addressed in McKeown’s latest project: the instant New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success. McKeown is the CEO of THIS Inc, a company whose mission is to assist people and companies to spend 80 percent of their time on the vital few rather than the trivial many. Clients include Adobe, Apple, Google, Facebook, Pixar, Salesforce.com, Symantec, Twitter, VMware and Yahoo!.

Show Highlights:

• We have been conned by the idea that we should be able to do it all and have it all. And it’s a lie. @GregoryMckeown

• We live in a world where almost everything is worthless and very few things are exceptionally valuable. @GregoryMckeown

• Essentialism – the disciplined pursuit of less but better @GregoryMckeown

• Employers want people who actually create value, not people that measure value by how busy they are. @GregoryMckeown

• What if we stopped celebrating being busy as a measurement of importance?@GregoryMcKeown

• The key to living a life of essentialism is to figure out what is important to you. Then it’s easy to find the unessentials in life. @GregoryMckeown

• What is the very best way you can serve? What is the highest contribution you can make? @GregoryMckeown

• Do you want to do your best? Or do your average? @GregoryMckeown

• If things don’t spark joy in your life, get rid of it. @GregoryMckeown

• We say yes to too many things. Instead, we need to find what is essential in life to us so we can gracefully say no. @GregoryMckeown

The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!