Discover why celebrating small wins, tracking the right KPIs, and owning your unique voice in content creation are game-changers in probate real estate

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
03:58 Mindset Shift: Celebrate Wins Beyond Closings
07:14 Bruce on Tracking KPIs for Probate Success
10:00 Bill on Delegating Content Creation: Why AI Can’t Replace Your Voice
11:25 Bruce on Building a High-Value Lead Pipeline With Smart Follow-Up Systems
15:38 Kevin’s Tip: Why Scope of Work Matters With Vendors
16:16 Bruce’s Cautionary Tale: Vet Your Vendors Carefully
16:55 Where to Find Powerful 2-Liner Scripts for Probate Leads
17:01 Bruce Shares His ChatGPT-Generated 2-Liner Scripts
19:04 Bruce Shares a Fun New ChatGPT Win
22:21 Reine Teases Next Week’s Topic: Building Attorney Relationships
23:30 Probate Mastery Commercial
24:43 Bruce Shares Strategy: Monthly Farming Publication & Local Event Promotion
27:47 Probate Case Drama: Administrator Stalls While Beneficiaries Push to Sell
28:52 Why Selling a Probate Property Now Could Be a Smart Tax Move
33:21 Avoid Extra Costs: Why Selling Before Probate Closes Saves More
37:43 What to Put on Your Real Estate Website: Rigo’s Foreclosure Strategy
40:26 Track Your KPIs: Core Activities That Drive Probate Success
44:10 Do You Need to Transfer Property Before Closing Probate?
48:02 Helping Stuck Heirs Move Forward in Probate
54:34 Navigating Spousal Rights and Wills in Probate
55:19 Persuasion Tips from “Exactly What to Say”
57:45 Handling Hesitant Clients: Robin’s Go-To Strategy

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Are you working probate leads but struggling with how to qualify them without sounding pushy? 🕵️‍♂️ In this video, we break down how to ask better questions that uncover real motivation, without saying, “Where are you in the probate process?” 🧠

Plus, what happens if an heir dies during probate? 🏚️⚖️ We unpack the legal chain, delays, and how to navigate that sensitive scenario like a pro. This episode is a must-watch for real estate investors, agents, and probate professionals who want to build rapport, close more deals, and confidently handle tough situations.
🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
02:42 How to Qualify a Probate Lead Without Asking "Where Are You in the Process?"
04:58 What Happens When an Heir Dies During Probate?
09:17 When Probate Sellers Say “We’ve Given Up” – Don’t Walk Away
13:02 Can You Give Gifts to Probate Attorneys? Here's What to Know
14:04 Who's Your Ideal Probate Client? Defining Your Avatar
14:28 Why Out-of-Area PRs Are My Best Probate Leads
14:43 The Ideal Probate Lead? Anyone Ready to Sell
14:54 Why Most Investors Go for the "Low-Hanging Fruit" in Probate
17:12 New to Probate? Real Estate Agent Shares Early Challenges with Multiple Heirs
18:27 Executor vs. Fiduciary: Understanding Probate Roles in California
24:40 Navigating Upset Bids in North Carolina Probate Listings
25:24 Using the 2-T Contract Form in North Carolina Probate Sales
29:20 Understanding the Court's Role in Upset Bids and Property Liens
32:50 Probate Mastery Commercial
34:03 Who on This Call Is an Investor? Let's Find Out
35:15 Getting Comfortable with Probate Deals: David’s 50/50 Shift
36:16 What Probate Clients Want: Understanding Their End Goal
38:43 Stand Out in Probate: When Everyone’s Calling, Offer Real Value
40:09 What Probate Sellers Want: Speed vs. Value
42:52 Meet Probate Leads Where They Are: The Key to Connection
45:39 What Bruce Learned Watching Jeremy Miner’s Sales Strategy
48:41 Getting Out of Your Way as a Realtor: David on Embracing Assignments
50:14 Foreclosure + Probate: Rigo Shares His Niche Strategy in North Carolina
52:27 How David Assumes the Close with Gratitude in Veteran-Focused Business
53:50 Using the Phonetic Alphabet to Make Your Name Memorable
54:46 Embracing Unique Names in Real Estate Networking
56:19 "It Sounds Like Green" — Owning Your Unique Name in Business

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Discover the most powerful probate tool Bruce has used for years to generate leads, build trust, and close more deals. Most real estate professionals miss this—don’t be one of the

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
02:25 How to Learn Real Estate Strategies Beyond MLS Listings
02:44 Stop Only Offering Traditional Listings: Explore Creative Options
23:01 Can Agents Invest Outside Their Brokerage? 
23:18 Bruce on Brokerages and Buying Properties Outside Your License
25:21 Best Ways to Market to Probate Attorneys (When LinkedIn and Office Visits Fail)
25:50 How Bruce Landed a Top Probate Attorney from LinkedIn Outreach
26:55 How Tanya Gets Past the Gatekeeper to Book Attorney Meetings
28;11 How a Simple Office Pop-In Can Spark Strong Probate Relationships
31:45 Overcoming Nerves: How a Walk-In Opened Doors with a Probate Paralegal
33:11 Reine’s 5-Step Formula to Get Probate Attorneys Calling You
34:10 Bruce’s Most Powerful Probate Tool Revealed
37:07 Probate Mastery Commercial
38:44 Do You Need an Investor-Friendly Title Company or Attorney?
40:55 Surprise Tenant in Probate Property: What Now?
47:48 Heir Living in Deceased Parent’s Home—Now What?
49:04 Can You Renovate a Home Still in Mom’s Name?
52:27 Can Long-Term Occupancy Lead to Property Ownership?
53:15 Family Land Ownership: Business vs. Personal Parcels
55:16 Is It Worth the Legal Fight? Probate Costs vs. Property Value

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Learn how to build a business that fits your lifestyle and goals! Discover practical strategies for success and designing your dream business.

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
05:46 Approved & Appointed: Big Wins for David in Law and Leadership
07:00 David’s Probate Letter Strategy That Gets Results
08:11 Designing a Business That Works for You
09:28 Fiduciaries vs. Petitioners: What’s the Real Difference?
09:45 Understanding the Petitioner’s Role—and Attorney Gaps—in Probate
11:29 When They Say 'My Attorney’s Got It' — What That Means
11:48 The Truth About Most Probate Attorneys (Only 10% Are Prepared)
13:21 Is ‘My Attorney’s Got It’ Just a Brush-Off?
13:39 Probate Is Like Selling a House—But with More Paperwork
16:21 When Attorneys Say ‘I’ll Take Care of It’—Why That’s Not Always Enough
18:14 From Learning to Closing: Bill’s Journey to Closing His 2nd Probate Deal
19:49 Is a Fiduciary a Good Prospect? Where to Find Them
19:59 Finding Fiduciaries: Where to Prospect and Specialize
21:23 What to Look for When Prospecting Fiduciaries
24:34 The Role of a Public Administrator in Probate
25:46 Challenges in San Diego County: Too Many Hoops in Probate
26:10 Research Fiduciaries in Your State: Find Networking Opportunities
28:50 Success Rate of Low-Volume Probate Filings: What's the Probability?
29:23 Why Smaller Counties Can Be a Goldmine for Probate
33:16 Do You Use Contacts Outside of Probate Cash?
33:20 Advancing Money for Repairs Before Listing: Bruce’s Experience
34:05 Pros and Cons of Using Probate Cash: Bill’s Insight
36:25 Understanding the Risks of Borrowing Against Inheritance
38:35 Probate Mastery Commercial
39:54 Do Attorneys Also Get Paid as Fiduciaries?
40:07 Why Attorneys Generally Don’t Handle Both Petitioner and Fiduciary Roles
41:31 How Soon to Contact the Executor After Probate is Filed?
41:57 Bruce Shares a Story: Answering a Great Question
47:16 David on Growing Your Business: No Perfect Method
51:09 Bruce on Understanding the Need When Presenting a Message
53:46 Chat Question: What Resources Do You Typically Send Out?
53:50 Bruce on Key Resources: Probate Checklist, Brochure, and More
55:29 Chat Question: What to Do If a Prospect Denies It’s a Probate Case?
55:35 Bruce on Handling Prospects Who Deny Probate: Truth vs. Strategy
57:12 Chat Question: Book Recommendations on Wholesaling
57:31 David on Seller Financing and Assignment in Real Estate Deals
58:05 Bruce on Book Recommendations: 'Investing in Real Estate' for Wholesaling Insights"

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 Unlock the secrets to effective probate mailing for real estate success! In this video, we dive into strategies for sending targeted letters to probate leads, increasing your chances of closing deals. Learn how to craft compelling messages, choose the right mailing strategy, and maximize your reach to probate prospects. Whether you're a seasoned investor or just starting, this guide will help you build a stronger, more profitable probate business. Don't forget to like, comment, and subscribe for more expert tips! #ProbateRealEstate #MailingLetters #RealEstateTips #ProbateMarketing #LeadGeneration 

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
01:12 If I Started Probate Today, Here's What I'd Do First…
13:11 How Do You Organize All the Letters?
13:20 David’s Probate Letters: What He Sends and How He Uses Them
20;12 How Often Should You Send Probate Letters? Natalia Asks the Key Question
20:36 David’s Probate Mail Timing Strategy
25:14 Starting Probate on a Budget: Where Do You Begin?
25:33 Play to Your Strengths: David on Saving Costs by Owning Your Calls
32:50 Mailing Tools That Work: What Are You Using?
33:10 How David Cuts Mailing Costs with In-House Printing
34:44 How Long Have You Been Working in Probate?
34:51 David’s Full-Time Probate Journey: Starting in 2017
35:16 Quarterly Email Updates for Attorneys: David's Strategy
35:23 David's Approach: Sending Both Letters and Emails to Attorneys
36:23 Automating Letter Sends: How to Build an Automated System
36:48 David's Vision: Turning a Service into a Monthly Subscription App
39:36 Verifying Numbers: Staying Clear of the Do Not Call List
39:43 David’s Take: Don’t Overthink the DNC – Make the Calls
40:17 Mail Only or Make the Call? Who's Doing Your Follow-Up?
40:23 Why David Never Outsources Calls on Probate Leads
42:58 Should You Visit Every Probate Lead or Call In an Offer?
43:05 "Why David Never Makes an Offer Without This First Step
43:51 Who Should You Use for Skip Tracing Your Probate List?
43:58 Why David Doesn’t Skip Trace Anymore (And What He Does Instead)
44:20 Have You Tried AllTheLeads Mailing Services?
44:27 Why We Stopped Using AllTheLeads Mailing Templates
45:16 Focusing Solely on Probate: Is It Worth It?
45:20 How Instant Cash Offers Drive Probate Success
49:05 Hiring Help & Creating Visual Templates for Better Workflow
49:29 The Challenge of Writing Your Letters: David’s Insight
52:35 Request for Templates: How to Visualize Your Process
56:17 How Videos Can Bring Leads in Probate Real Estate
1:00:02 New Real Estate Agent's Strategy for Following Up on Probate Leads

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Thinking about jumping into the probate real estate game—or already in it and feeling overwhelmed? This episode is packed with real, unscripted insights from pros in the trenches. From building a business with no one-size-fits-all formula to sponsoring attorney lunches, working with public administrators, and learning from mistakes, this is your ultimate behind-the-scenes look at what it takes to grow.

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
03:55 The Truth About Building a Business: There’s No One-Size-Fits-All Strategy
08:34 Keeping It Cost-Effective While Figuring Out What Works
10:12 Testing Through Action: How Bruce Builds Campaigns
15:00 Why Cold Mailers Still Matter: Melanie’s Take
18:44 There’s More Than One Way to Grow: Bruce’s Core Reminder
28:14 The Power of Small Changes: David Reflects in Real Time
36:03 You Don’t Have to Spend Big to Start: Bruce Breaks It Down
38:25 Experience, Ethics, and Empathy: Robin on Navigating Pain Points
41:48 How Do You Even Start Sponsoring Attorney Lunches?
42:19 Attorneys Are Just People Too: David Keeps It Real
45:02 "Turning Mistakes Into Momentum: Bruce Calls Out a 'Big Screw-Up
49:23 Accidental Start, Unmatched Reward: Matthew’s Probate Story
52:01 Where Should I Focus? Matthew Breaks Down 600 Probate Leads
53:34 Out-of-State Gold: David’s Biggest Deals Come from Afar
55:33 Working with the Public Administrator? Joyce Asks the Experts
55:59 Treat Public Administrators Like Attorneys? Bruce Weighs In

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In this video, learn powerful prospecting techniques, effective lead generation strategies, and how to master probate and estate planning to grow your real estate business. From skip tracing tips to handling foreclosure scenarios, discover insights and actionable steps from industry experts.

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
02:50 Prospecting Power Moves: What You Should Be Doing Daily
13:23 When Sellers Say: 'We Don’t Know What Our Home Is Worth
13:46 When a Seller Says: 'We’re Ready to List—Come Interview!
19:53 Step 1: Get Permission to Market – Even If the Deal Falls Apart
25:05 Reverse Prospecting: Turn Offers Into Opportunities
25:47 Let Me Add This—A Strategy That Worked for Me Years Ago
31:59 When a Probate Deal Falls Through—What Should You Do Next?
32:57 Prospecting Pitfall: ‘Bring Me a Buyer’—Then the Listing Expires
37:25 Probate Mastery
38:36 How Do I Find the Executor or Decision-Maker?
39:11 When (and How) to Ask: ‘Are You the Executor?
43:10 Make Your Calls: Khalid’s Win from Daily Prospecting!
44:03 Best Skip Tracing Sites for Apartment Buildings & Condos
44:20 Best Skip Tracing Sites for Apartment Buildings & Condos
50:14 Maximizing Probate Mastery: Replay Calls & Explore Courses
53:10 Responding to a Trustee Sale Notice from an Attorney
54:07 Understanding Foreclosure and Short Sale Scenarios
57:10 Cam's Question for Bruce: Insights from a Recent Meeting
58:03 Building Relationships with Estate Planning Attorneys
1:06:55 Maximizing Lead Generation at Probate Estate Planning Symposium
1:07:37 Effective Strategies: Setting Up a Booth vs. Cold Calling Attorneys

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Unlock the top strategies for thriving in probate real estate! From building powerful habits to mastering LinkedIn for lead generation, discover how to call, text, and connect with attorneys and prospects like a pro. Don't miss out on Bruce’s insights into dialing, voicemail scripts, and more. Watch now to supercharge your probate business!

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
01:54 How to Build Habits for Success in Probate Real Estate
09:41 Should You Try Texting for Probate Leads? Ed Asks
09:44 Bruce’s Probate Calling Strategy
15:46 Probate Mastery 
17:03 Michael Asks: Example Probate Voicemail & Text Script?
17:08 Bruce’s Sample Voicemail & Text for Probate Leads
20:33 Matthew Price on Brokers Driving Probate Business
20:42 Bruce's Perspective to Matthew’s Insight on Probate Deals
24:46 Chat Question: Hand Dialing vs. Dialer
24:56 Bruce Explains Hand Dialing vs. Dialer for Probate Leads
29:24 Sandy Asks: How to Tell if You’ve Been Flagged as Spam?
29:32 Bruce Explains How to Identify Spam Flags in Lead Calls
33:46 Bruce Shifts Focus: Overcoming Ignorance & Building Productive Habits
34:52 Tayna’s Strategy: Leveraging Fast Content & LinkedIn for SEO
35:55 Bruce on the Power of LinkedIn: Your Profile Dictates Success
41:09 Prospecting Attorneys: LinkedIn vs. Letter Writing – What’s Best?
41:19 Bruce on LinkedIn vs. Letter Writing for Prospecting
47:23 LinkedIn Headline Debate: Certified Probate Specialist – Yes or No?
47:29 Bruce's Advice: Lead as an Agent Specializing in Estate & Probate
49:00 Do You Need a Current Client for the Attorney?
49:05 Bruce Explains: No Need for a Current Client to Work with Attorneys
52:14 Should You Have a Video Call with an Attorney?
52:16 Bruce: Using Video Calls with Attorneys & Vendors for Marketing

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💼 How to Become the Go-To Probate Specialist
📢 Get Attorneys & CPAs to Call YOU First
🎯 Master Probate Marketing: Video, Blogs & Letters
🏆 Build Authority & Close More Deals Faster!

👉 Watch NOW & Take Over Your Probate Market! 🚀 #ProbateRealEstate #RealtorMarketing #ProbateMastery

🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
03:18 Introducing Myself as a Probate Specialist First
04:14 How Do You Stand Out When Everyone Knows a Realtor?
07:34 Building Relationships with Top Probate Attorneys
07:55 What Makes Attorneys Reach Out to You?
08:08 Providing Value: Handling What Attorneys Don’t Want to Do
09:45 Why Probate Success Is More Than Just Attorney Relationships
12:08 Becoming and Promoting Yourself as a Probate Specialist
12:59 Speaking Confidently About Probate with CPAs & Advisors
14:22 Knowing Just Enough to Ask the Right Questions
15:03 Structuring My Probate Business for Success & Balance
17:37 Learn It Well Enough to Teach It
24:53 Probate Mastery Commercial
26:22 Building Relationships with Probate Judges
27:12 Networking the Right Way to Become a Probate Specialist
37:01 Improving Marketing with Video, Letters & Blogs
37:44 Creating Content That Ranks Above the Competition
51:39 Handling Listings Without Probate Letters
53:05 Listing a Probate Property Before Authority Is Granted

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Thinking about probate real estate? 🏡 Whether you're just starting or looking to scale, this video covers how to master probate, connect with hospices & social workers, approach attorneys without referrals, and convert cold calls into real deals. PLUS, should you form an LLC for your business? Watch now and get expert insights! 👇


🕛🕛Timestamp Navigation 🕛🕛
00:00 Introduction
18:04 How to Get Started with Probate Mastery
18:14 Explore Probate Mastery Classes – Training & Certification Options
25:42 Is There a Test?  Marketing to Hospices & Integrating with Probate
26:05 Probate Mastery: Test Purpose Explained
28:00 Hospice vs. Probate: Building Specialized Campaigns
37:08 How to Connect with Social Workers in Probate
37:25 How to Find & Network with Hospice Social Workers
41:21 How to Approach Attorneys Without a Referral
44:50 Should You Form an LLC for Probate Real Estate?
45:21 Should You Form Multiple LLCs? Lessons from Experience
51:03 Why Cold Calling Fails Without a Real Connection
55:01 How to Transition Cold Calls into Real Connections
55:33 How to Guide Sellers Through the Probate Process
56:57 Overcoming Resistance in Probate Cold Calls
01:03:39 Should You Charge for Probate Cleanouts?
01:04:20 Real Estate vs. Estate Sale: Structuring Probate Deals
01:06:37 Providing Full-Service Support in Probate Real Estate
01:12:29 Helping Probate Prospects Understand Insurance & Signage
01:13:12 Why Vacant Probate Properties Need "No Trespassing Signs"

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