In this episode, I chat with Melissa Robbins, founder and owner of The Lot Co. They discuss strategies for starting and scaling a product-based business including pricing for profitability, balancing direct-to-consumer and wholesale channels, and effective marketing tactics beyond social media. 

Melissa shares her extensive experience from running a children's wear brand to consulting for various product businesses. Whether you're navigating traffic generation, improving conversion rates, or exploring new sales strategies, this episode offers actionable insights for growing your business sustainably.

In this episode, we discuss:

[01:19] Melissa Robbins' Background and Experience

[04:06] Working with Family in Business

[06:25] Strategies for Growing a Profitable Business

[10:14] Direct to Consumer vs. Wholesale

[11:58] Getting Started with Wholesale

[15:49] Marketing and Driving Traffic

[25:22] Improving Conversion Rates

Connect with Melissa: 

Instagram: https://www.instagram.com/thelotco 

About Melissa Robbins: 

Melissa Robbins from the LotCo has over 25 years experience as a retailer, brand owner and mentor. With experience in all areas of the industry she works as a business coach with retailers, wholesalers, fashion labels and brands on strategies to help increase their sales, market their business and build a strong foundation. Offering strategies, tips, and business advice for those in the creative industry.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today. 

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!