Etsy vs. Goimagine: A David vs. Goliath Showdown

 

Ranked Categories:

 

Mission/Business:

 

 • Goimagine: Donates profits to charities helping children, such as Horizons for Homeless Children and Relief Nursery, and exclusively supports handmade items. Rating: 5

 • Etsy: Profits are directed to shareholders, impacting seller and buyer experiences. No longer exclusively handmade. Rating: 1

 

Seller User Experience:

 

 • Goimagine:

 • Lacks integrated shipping labels.

 • No promotional coupons for conversions.

 • Requires Stripe for payments, adding extra steps.

 • Limited analytics and no individual listing stats.

 • No dedicated seller app, but has a community app.

 • Similar listing and shop setup to Etsy, making it easy to transition.

 • Keeps buyers within the seller’s shop. Rating: 3

 • Etsy:

 • Comprehensive marketing suite and tools.

 • Integrated payment processor and robust analytics.

 • Alerts for conversions and detailed customer insights.

 • Extensive experience and resources. Rating: 4.5

 

Support:

 

 • Goimagine:

 • Known for stellar seller support with CEO involvement.

 • Easy to get help and quick resolutions.

 • No support phone number, only a help center and forum. Rating: 4

 • Etsy:

 • Declining support quality since going public.

 • Difficult to resolve issues quickly.

 • Shops can be suspended with limited recourse.

 • Has support chat and a help center. Rating: 3

 

Buyer Experience:

 

 • Both offer gift recipient options and customer apps.

 • Similar, user-friendly checkout processes.

 • Etsy:

 • Cleaner, more professional checkout.

 • Multiple payment options like PayPal and Google Pay. Rating: 5

 • Goimagine: Lacks additional payment options. Rating: 4

 

Traffic/Buyers:

 

 • Goimagine:

 • 600,000 visits in three months.

 • 6,000 sellers.

 • Estimated 46,500 buyers. Rating: 1

 • Etsy:

 • 1.3 billion visits in the same period.

 • 93 million buyers per year.

 • 8.3 million sellers. Rating: 5

 

Summary:

Goimagine is a promising platform with a strong mission, but it currently lacks some of the tools and traffic that Etsy offers. While Etsy has more resources and a larger user base, Goimagine’s focus on charitable donations and handmade items provides a unique appeal. Both platforms have their strengths and weaknesses, making the choice dependent on individual seller needs and values.