Are you struggling to decide whether to create evergreen resources that sell year-round or seasonal resources that capitalize on specific times of the year? This strategic decision can make or break your Teachers Pay Teachers business, especially in the early stages.

Evergreen resources—those without holiday-specific elements that teachers can use throughout the school year—build stability and consistent income. They allow you to put your energy into creating one high-quality product that can potentially sell for 10-12 months each year. This approach streamlines your marketing efforts and builds a reliable foundation for your business. But is it always the best strategy?

Seasonal resources offer distinct advantages that many new sellers overlook. With lower competition and more specific keywords, seasonal products often rank more easily in search results. For example, while ranking for "multiplying three-digit numbers task cards" might be challenging, ranking for "multiplying three-digit numbers Christmas activity" could be much more achievable. What's more, seasonal resources provide rapid feedback on your product creation skills—if your Christmas resource doesn't sell during December, you know immediately that adjustments are needed rather than wondering if you just need to wait longer.

The data shows an interesting pattern: new sellers typically find faster success with seasonal resources, while established sellers build more long-term profitability with evergreen products. The ideal approach depends on your specific situation. If you're just starting and need to see sales quickly while developing your skills, begin with seasonal resources for each major holiday or season. If you create resources slowly and are playing the long game, focus on building a strong lineup of evergreen products. Many successful sellers eventually maintain a strategic balance of both. What's your experience been with seasonal versus evergreen resources? Share your insights and join us at the upcoming Teacher Seller Summit to learn even more strategies for growing your TPT business!

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