In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who.
Here's the list of the books reviewed:
B2B is ABM by Sangram Vajre
Account-Based Marketing for Dummies by Sangram Vajre
Practitioners Guide to Account-Based Marketing by Bev Burgess
Account-Based Marketing by Chris Golec, Peter Isaacson, Jessica Fewless
Buyer Based Marketing by Matthew Kraska
No Forms, No Spam, No Cold Calls by Latane Conant
The Book on Account-Based Marketing by Bassem Hamdy
Unleash Possible by Samantha Stone
Content-Based Networking by James Carbary
Hot to Get a Meeting with Anyone by Stu Heinecke
The Ultimate Sales Machine by Chet Holmes