In Episode 649 of Business Brain, Dave and Shannon focus on the power of consistency and content creation in modern business. Kicking off with a listener email about the value of handwritten thank-you notes, they stress the importance of thoughtful outreach and relationship-building. From there, they segue into a deeper discussion on how every business is now in the content business, whether they realize it or not. Content isn’t just about marketing—it attracts clients, builds brand awareness, and even draws in potential employees.

The hosts emphasize that consistency beats quality when it comes to content performance on social media. Platforms favor creators who post regularly because it signals commitment, reducing the risk for the algorithm to promote your content. They encourage business owners to focus on one platform at a time, master it, and avoid spreading themselves too thin unless they have the team to manage engagement genuinely across multiple channels.

They also share practical advice: save every piece of content you create into a “content library,” reuse old posts as your audience grows, and use tools like Opus.pro and Loom to generate and repurpose video content. The key takeaway? Start now, even if it’s messy. Authenticity, consistency, and strategic content reuse will compound over time to grow your presence and business impact.

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