We all enter a company as part of an organization, each with a set of teams with their own purpose. We start with this sense of mission we attach to our role  - whether you are a PM, a designer, a marketer, and more. It’s exciting, and the level of role specialization makes you motivated to reach the goals that you set for that role. But let’s take another step back. Remove the attribute of whether you work on Core Product, Growth, Marketing, Engineering, or Design. Now what do you see your role as?I hope your answer was related to growth, because that’s what the ultimate company goal is.

Gaurav Hardikar, Senior Product Manager at Shopkick, talks about how every Product Manager is a Growth Product Manager.