It's a well known fact that humans look to others to validate their own actions. On episode 22, Kurt and Steve discuss how this powerful concept of "Social Validation" can be used to create massive action when it comes to persuasion. Prospects can be trained to behave a certain way through marketing and sales efforts...a way that makes your job as a salesperson or business owner that much easier. Kurt and Steve also discuss a recent study about how our relationshiops with others effects our body image.