Everyday MBA

Everyday MBA

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Everyday MBA episodes

  • Wire Innovation into Your Company's DNA

    Ben Bensaou discusses his book "Built to Innovate" and essential practices to wire innovation into your company's DNA. Ben is a Professor of Technology Management at INSEAD, a nonprofit graduate business school with locations in Europe, Asia and the Middle East. He was a Visiting Associate Professor at Harvard. Listen for three action items you can use today.

    Host, Kevin Craine

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    26 min
  • The Unbeatable Strategy of Loving Customers

    NYT bestselling author Fred Reichheld discusses the book "Winning on Purpose" and the unbeatable strategy of loving customers. Fred is one of the world's leading experts on customer loyalty. He created the Net Promoter System and founded Bain and Company's loyalty practice. The Net Promoter Score is used by businesses around the world to measure customer loyalty. He is the author of five books including the New York Times bestseller The Ultimate Question 2.0. Listen for three action items you can use today.

    Host, Kevin Craine

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    25 min
  • Business, Science, and the Deep Tech Revolution

    Guy Perelmuter discusses his book "Present Future - Business, Science and the Deep Tech Revolution." Guy is the founder of GRIDS Capital, a deep tech venture capital firm focusing on technological infrastructure and advancements like artificial intelligence, robotics, and next-gen life sciences. Present Future was awarded the Best Science Book of 2020 in Brazil.

    Host, Kevin Craine

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    30 min
  • Lies, Damned Lies, and Marketing

    Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.

    Host, Kevin Craine

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    22 min
  • Creativity Without Frontiers

    Roy Sharples discusses his book "Creativity Without Frontiers" and ways to boost and leverage your creativity. Roy has researched what makes the creative mind tick and how highly-successful innovators like Andrew Carnegie, Walt Disney, Henry Ford, and Steve Jobs leverage their creative nature for huge success. How can you do it too? Listen for three action items you can use today.

    Host, Kevin Craine

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    26 min
  • Succeed by Being Yourself

    Fiona McDonnell discusses her book "Two Mirrors and a Cheetah," and ways to think differently, own your career, and succeed by being yourself. Fiona is a business leader with over 30 years working at large brands like Nike, McCormick and most recently at Amazon as a Retail Director in Europe. Listen for three action items you can use today.

    Host, Kevin Craine

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    24 min
  • Going from Customer Satisfaction to Customer Obsession

    Jon Picoult discusses his book "From Impressed to Obsessed" and principles for turning customers and employees into lifelong fans. Jon has worked with some of the world's top companies and been featured in places like The Wall Street Journal, The New York Times, USA Today and Forbes.com (where he's a regular contributor). Listen for three action items you can use today.

    Host, Kevin Craine

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    25 min
  • Diary of a Black Man on Wall Street

    Derek Penn discusses his book "Diary of a Black Man on Wall Street." He tells a story of hope and perseverance through the trials of life as a black man and banker in America as he rises to become one of Wall Street's top traders. Derek received his MBA from Duke University and has worked at many of the top investment firms including Morgan Stanley, Merrill Lynch, Lehman Brothers, and Fidelity. He is currently a member of the Board of Trustees at Charles Schwab.

    Host, Kevin Craine

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    26 min
  • Leadership Effectiveness - find it, measure it, improve it

    Derek Lusk discusses leadership effectiveness and how to find it, measure it, and improve it. Derek is Head of Executive Assessment at AIIR Consulting and an expert at using data and science to predict leadership effectiveness in the C-Suite. He's a columnist for Psychology Today and the Harvard Business Review. Listen for three action items you can use today.

    Host, Kevin Craine

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    23 min
  • Hackers, Scammers and Identity Thieves

    Adam Levin discusses the latest issues surrounding hackers, scammers and identity thieves. Adam is an expert in cybersecurity and consumer protection. He is the co-author of the book Swiped - How to Protect Yourself in a World Full of Scammers, Phishers and Identity Thieves, and the host of "What The Hack," a podcast that takes a light-hearted look at the heavy issues surrounding online security, fraud and cyber-crime. Listen for three action items you can use today.

    Host, Kevin Craine

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    26 min

About Everyday MBA

From the publisher's feed

Entrepreneur and business success techniques and tips that you don't learn in business school.

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