Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?

My guest today will teach you how to be funny with your copy and increase conversions.

Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.

In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.

Topics covered:

• Is there any industry that’s too serious for humor?
• How to convince your clients to use humor
• How to research your customer’s sense of humor?
• How to make sure that the humor isn’t “off-brand”
• How to create a joke from customer reviews
• The improv’ frameworks you can use to produce humor on your copy
• How to codify humor in your company
• How to use humor in “high-tension” moment in the customer journey
• Why humor can increase trust
• What Lianna thinks marketers should learn in 5, 10, 50 years

Resources mentioned:

• Learn Inbound
• Cards Against Humanity
• Michael Scott’s improv skit (The Office)
• Klaviyo
• Punchline Conversion Copywriting
• SNAP Copy
• Pratfall Effect in Marketing: Admit Your Flaws to Win Customers

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Do you find it hard to find fresh ideas for your content?

My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience.

In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas.

Topics covered:

• Why companies just started noticing the power of content in the past couple of years
• Why content is fundamental in today’s marketing
• The first step to getting started in content marketing
• When you should NOT do content marketing
• How to create an authentic, emotion sparking content
• Why SEO should not be the focal point of content creation

Resources mentioned:

• Intercom
• Intercom blog
• Eoghan McCabe
• Des Traynor
• Brian Dean
• Tomasz Tunguz
• The Compounding Returns of Content Marketing
• Lessons Learned From Scaling A Product Team
• Growth TL;DR
• The Drum

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach.

In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign.

Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools.

Topics covered:

• Why outreach is so important as marketers
• Using you-focused outreach language
• The 7 steps to launch your first marketing outreach campaign
• Automation versus personalization
• Outreach sequences and successful follow-up campaigns
• Measuring a successful outreach response
• Kai’s recommended resources and software tools

Resources mentioned:

• Finding Social Media Influencers The No-BS Way in 7 Steps
• KaiDavis.com
• The Importance of Writing You Focused Emails by Kai Davis
• Email Finder at Hunter.io
• Reply.io, Bluetick and Drip email automated tools
• Pipedrive CRM software
• The Brain Audit by Sean D’Souza
• The Ultimate Sales Machine by Chet Holmes
• Influence: The Psychology of Persuasion by Robert Cialdini

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.

This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more.

In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition.

Topics covered:

• The difference between email newsletters and email marketing
• Why newsletter is not going away anytime soon
• Do younger people have a different relationship with emails?
• How to set the right goal for your newsletter
• Designing your newsletter’s value proposition
• How to do customer research by “stalking” your audience
• Why consistency is everything
• What Josh thinks marketers should learn for the next 5, 10, and 50 years

Resources mentioned:

• For The Interested Newsletter
• Newsletter Creators Facebook Group
• New Line Cinema
• Substack
• 1000 True Fans by Kevin Kelly
• Tim Ferriss podcast
• 5 Tactics I Used To Get 25,000 Subscribers
• This Is Not A T-Shirt by Bobby Hundreds
• Spotify for Artist
• Mikael Moore on Using Your Identity to Stay Fresh
• Janelle Monáe
• Jidenna
• Marketing Examples
• Marketing Examples Twitter

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you.

My guest today will teach you how to use brand marketing to build trust and get more clients.

Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms.

In this episode, you'll learn why being pushy can damage your brand, when to invest in brand marketing, and how sharing your expertise can help you build trust.

Topics covered:

• What usually triggers marketing consultants to start marketing themselves more aggressively
• Why you should not outsource your "business development" to people in your network
• What is direct response marketing?
• When should you start doing brand marketing to gain trust?
• Why sharing your authentic opinion publicly is powerful
• The litmus test to figure out if you're ready to do brand marketing
• Why client feedback is vital to improving the tone of your brand

Resources mentioned:

• The Positioning Manual for Technical Firms
• Direct Response Marketing
• Seth Godin’s blog post
• Richard Stallman
• Clickfunnel
• The Business of Expertise
• How to Start a Marketing Agency the Right Way with David Baker
• Seth Godin’s Akimbo podcast
• Offline Podcast with Philip Morgan and Liston Witherill
• Customer Research 101: Uncover What Your Audience Wants with Liston Witherill
• How Smart Positioning Can Make Your Marketing 10x Better with Philip Morgan
• Buying Triggers: 6 Steps to Create Explosive Demand

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way?

My guest today will tell you how to identify the right channels to generate long-term revenue.

This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment.

In this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas.

Topics covered:

• How networking and "give-first" mentality has helped Guillaume's career
• Why the wrong incentive can force marketers to fall into shady marketing tactics
• Evaluating the quality and quantity of your sales prospect
• How Guillaume go about auditing marketing channels
• Why you can't use the same marketing channels repeatedly
• How to build a potential buyer profile beyond traditional demographic information
• How Guillaume find creative ideas for growth campaigns
• What Guillaume thinks marketers should learn in the next 5, 10, and 50 years

Resources mentioned: 

• Drift
• Segment
• Mention
• G2
• MonkeyLearn
• NUMA
• Clearbit
• MadKudu
• Intercom
• Customer Acquisition Cost (CAC)
• Datanyze
• Sendoso
• Gorgias
• Influence by Robert Cialdini
• Pre-Suasion by Robert Cialdini
• Freakonomics
• Predictably Irrational by Dan Ariely
• The Choice Factory by Richard Shotton
• Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
• Guillaume’s LinkedIn
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”

This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.

In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.

Topics covered:

• Why most marketing is bullsh*t? (and examples of it)
• Why experienced marketers often fall into the “shiny object” trap
• Why over-obsession with personalization can backfires
• Why Edward takes a stand for effective, no-bs marketing
• 4-step processes to build a solid no-BS marketing team
• How to figure out the ROI of marketing channels
• How branding can help improve your other marketing metrics
• How to identify your most profitable customers
• What Edward think marketers should learn in 5, 10, and 50 years

Resources mentioned:

• Marketingbs.com
• General Assembly
• A Place for Mom
• Expedia
• David Heinemier Hansson
• DHH and Basecamp’s Guide to No-Bullshit Digital Marketing
• Warburg Pincus
• Joan Lunden
• TripAdvisor
• Zillow
• Byron Sharp
• Mark Ritson
• 4-Steps to Creating a Rock Solid Marketing Strategy
• How Brands Grow
• How Brands Grow: Part 2
• MarketingBS Newsletter
• Stratechery
• Ben Thompson
• Marginal Revolution
• iPassExam.com

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Dave Gerhardt, CMO at Drift, a conversation-driven marketing and sales platform that works as a virtual assistant for your website.

Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel.

Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company.

Topics covered:

• Growing immunity to bad marketing
• The importance of side projects
• Conversation marketing and Drift
• Offline vs. online sales
• Sales barriers and how to avoid them
• Empathy and connecting with customers
• Company alignment and building a brand
• Dave’s recommended resources

Resources mentioned:

• Drift
• Seeking Wisdom
• The Boron Letters by Gary and Bond Halbert
• Tech In Boston podcast
• A Side Project Helped Jumpstart My Career by David Gerhardt
• Nobody Wants to Read Your Sh*t by Steven Pressfield
• Ca$hvertising by Drew Whitman
• Scientific Advertising by Claude Hopkins
• Noah Kagan Presents podcast
• Behind the Cloud by Mark Benioff and Carlye Adler
• Break Through the Noise in Marketing by Doing Less

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills.

My guest today will tell you how you can build a profitable blog from scratch.This week we are joined by Ryan Robinson, a writer, part-time entrepreneur, and content marketing consultant.

In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers.

Topics covered:

• The biggest misconception in blogging
• Will blog still exist 5 to 10 years from now?
• Why the term “passive income” is bullsh*t
• How guest posting can help you grow your blog
• Ryan’s recent mistake that made him “punished” by Google
• How to find your own blogging “voice”
• How to work and find freelance writers to help you scale
• Top 3 questions that Ryan ask his new email subscribers
• What Ryan thinks marketers should learn in the next 5,10, and 50 years

Resources mentioned:

• The Side Hustle Project
• Creative Live
• Ramit Sethi
• Derek Halpern
• Lewis Howes
• Mark Manson
• The Subtle Art of Not Giving a F*ck
• AWeber
• AddThis
• Forbes
• Fast Company
• F*ck Overnight Success: 3 Ways to Patiently Grow a Profitable Side Project
• Neil Patel
• Ryan Levesque
• Ask Method
• Guest Blogging 101: How to Guest Blog Post (for SEO and Traffic) in 2020
• Ahrefs
• Brian Dean
• Backlinko
• Ryan's Twitter

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Marketing channels come and go, but email is, for the moment, here to stay.

My guest today will tell you how to use emails to increase customer retention and establish trust.

This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.

Topics covered:

• Why email will still be relevant in 5,10, and 50 years
• How customers can be your “free marketing team”
• How to segment your customers for survey
• Why customer research is the foundation of great email campaigns
• The top 3 questions Val asks in customer surveys
• Signs that you need an onboarding and retention email sequence
• Why you should check-in with customers from time to time
• Why onboarding sequence is an excellent place to put a referral/affiliate program

Resources mentioned:

• André Chaperon: How to Send Emails w/ 83%+ Open Rates
• Fix My Churn
• Podia
• Buffer
• Stripe
• InVision
• AppCues
• How To Use Jobs To Be Done to Read Your Customers’ Minds
• How to Use the Jobs-To-Be-Done Framework to Create Better Products
• Drip
• QuickBooks
• FreshBooks
• Customer.io
• Outdoor Voices
• Klaviyo
• Neil Patel
• The Jobs-to-be-Done Handbook
• Email Marketing Rules
• Nonviolent Communication
• Val Geisler’s website

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔