Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.

The good news is, not all hope is lost.

My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the most significant content promotion mistake you can make.

Topics covered:

• Is content marketing timeless and here to stay?
• Why talking to customers is the essence of content marketing
• Is transparency the “secret sauce” for content marketing?
• The first step to getting started with content marketing
• How to reach out to customers for customer interviews
• How to translate customer interview results to tangible content strategies
• Identifying customer pain points and translating it into content
• Closing the gaps between SEO and the content you’d like to create
• How to outsource your content creation
• The one biggest mistake companies make when it comes to content promotion
• What Len think marketers should learn today that will help marketers in the next 5 to 20 years

Resources mentioned:

• Podia
• Groove Blog
• Johnson & Johnson
• HotJar
• Ahrefs
• Google Keyword Planner
• Ahrefs Blog
• Good Strategy Bad Strategy: The Difference and Why It Matters
• Forget The Funnel
• Your First 90 Days as a Marketer: How to Build Trust and Make an Impact with Claire Suellentrop
• Customer Journey Mapping - Get Started in a Few Steps with Georgiana Laudi
• Startup School by Y Combinator
• Len ’s Twitter

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

My guest today is Nadya Khoja, the Chief Growth Officer at Venngage. We discussed how Nadya hires for core values alignment, along with the unique interview questions she used to assess it.

She also shared how her authenticity got her a job at Venngage despite having zero marketing experience, and how any aspiring marketers can do it.

Topics covered:

• Why companies should not hire “rockstar” marketers
• Why hiring senior marketers didn’t work well for Venngage in the past
• Nadya’s process for hiring new marketers
• The unique interview question that caught most candidates off guard(And Nadya’s answer)
• Advice for aspiring marketers without experience on how to get your first gig
• How to manage new hires in their first 2 weeks
• What marketers should learn today that will help them in the next 5 - 20 years

Resources mentioned:

• Venngage
• Drunk Entrepreneurs
• Brianne Kimmel and her tweet
• Venngage’s CEO Eugene Woo
• Trello
• Product Sprints
• Squads
• Pirate Metrics
• Masters of Scale by Reid Hoffman
• Traffic Think Tank
• Matthew Barby
• Nadya’s personal site
• Nadya’s Twitter
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.

He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.

In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.

Listen in to learn this step by step process you can apply in your daily work starting today.

Topics covered:

• Learning responsibility at a young age
• Overpromising by marketers
• Life satisfaction at a certain level of income
• The Brain Audit methodology
• Finding the target profile and solving their problem
• Answering customer objections
• Curating valuable testimonials
• Implementing successful risk reversals
• Uniqueness

Resources mentioned:

• How to Convince Someone to Buy (Without Being Pushy)
• The Brain Audit
• Psychotactics.com
• Originals by Adam Grant
• TimHarford.com

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

He wrote a book about how to build habit-forming products that will get you hooked, and now he's back to help you take control of your time and get sh*t done.

My guest today is Nir Eyal, the author of the best selling book “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”, and investor in startups such as Eventbrite, Product Hunt, and Anchor.fm

In today's episode, Nir will share actionable steps to brush off distractions and how you can take control of your life by turning your values into time.

Topics covered:

• Why Nir wrote his first book Hooked
• The triggers of a habit-forming product
• The reasons why Nir wrote his new book Indistractable
• The point in his life where Nir realized that he needed to write Indistractable
• The very first step you can take to be Indistractable
• Why you should need to make time for "traction" in the context of forming habits
• The actionable tactics that you can do right now to be Indistractable
• Why “running out of willpower” is a myth
• How you can align your habits with your value
• How keeping a pact with yourself can push you to be productive

Resources mentioned:

• Hooked: How to Build Habit-Forming Products
• Akrasia
• Nir Eyal schedule maker
• Reddit
• This Is Marketing by Seth Godin
• Michael Inzlicht
• Nir Eyal’s blog
• Indistractable.com
• Indistractable: How to Control Your Attention and Choose Your Life
• Buying Triggers: 6 Steps to Create Explosive Demand

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

In the fast-paced world of internet business, the hope of overnight success is rampant. The reality is, it takes time. A lot of it.

My guest today is Tommy Griffith, the Founder of ClickMinded, which is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible.

Tommy shared how he patiently built ClickMinded over the year while working full-time at Paypal, and later Airbnb, the failures he encountered, and some decisions he made along the way that defies popular opinions.

Topics covered:

• How Tommy got into debt on his first venture towards entrepreneurship
• How Tommy started out his side project while having a full-time job
• Finding the first customers from an underrated acquisition channel
• How living the “Instagram businessman” lifestyle brought Tommy to his career’s lowest point
• How striking a strategic partnership accelerated ClickMinded’s growth
• Why Tommy thinks email is still the most important channel
• What Tommy thinks marketers should learn today that would help them in years to come
• How talking to customers helped Tommy realized surprising use cases of his product

Resources mentioned:

• ClickMinded.com
• Meetup.com
• Eventbrite
• The 4-Hour Workweek by Tim Ferris
• Udemy
• TropicalMBA by Dan Andrews
• AppSumo
• Unique Ability: Creating The Life You Want
• ConvertKit
• Tommy’s Twitter
• ClickMinded blog
• ClickMinded 2019 SEO Strategy Guide
• Ahrefs
• RightMessage
• Hotjar
• KWFinder.com

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

He had a successful “cushy” job in San Francisco, but when going to work every day, he noticed that something was missing.

After shaking off a case of imposter syndrome, he’s now running a remote marketing consulting company in Thailand.

Nigel Stevens, CEO of Organic Growth Marketing Company joins the show to discuss how you can recognize if something is missing in your career and the three business traits you should have before taking the leap!

Topics covered:

• Why you shouldn’t let “Imposter Syndrome” affect your confidence in your abilities
• The two big things that helped Nigel realize something was missing early in his career despite having the “cushy” job
• The importance of social proof and security when deciding to make a career change
• Using your professional network to set you up for success
• Some big advice on how NOT to send a cold email
• Why building relationships is so important to marketers
• Why it’s important to tie your own professional story into your company’s growth
• Reflecting back on what you ad your coworkers have accomplished in the past 1, 3, or 5 years.
• Nigel gives a real example of why it’s important to highlight your intangibles and how you get sh*t done

Resources mentioned:

• Nigel on LinkedIn
• Organic Growth Marketing Company
• Intercom
• ProfitWell
• Big Commerce
• Unsplash
• Twitch
• Seth Godin on Everyone Hates Marketers
• Brian Balfour on Everyone Hates Marketers
• Influence- The Psychology of Persuasion - Dr. Robert Cialdini
• Shoe Dog - Phil Knight

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

It can be intimidating when it’s time to launch a new product for your business.

Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.

Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.

Topics covered:

• The biggest mistake Tom sees businesses make during product launches
• How to set realistic expectations for your product launch
• Tom’s thoughts on email marketing and why it is key to a successful product launch
• Why you shouldn’t try to convince your audience they need your product
• Keeping your message straightforward and simple
• A simple process Tom uses to identify his audience’s problems
• How to identify, develop, and utilize strategic partnerships during your launch
• Tom’s “slide-in” approach to developing relationships
• Why effective story-telling is important when developing relationships

Resources mentioned:

• Tom’s Website
• Insurgent Publishing
• Teachable
• Right Message
• Ash Maurya
• John Lee Dumas
• Seth Godin on Everyone Hates Marketers
• 80/20 Principle with Perry Marshall
• Infostack
• Humble Bundle
• AppSumo
• Contactually
• Andre Chaperon on Everyone Hates Marketers
• How to Influence Buying Decisions Without Being Shady

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to create 100% accurate and detailed buyer persona.

My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.

‍Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas.

Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales.

Topics covered:

• Why big data isn’t enough to understand people
• Step-by-step customer research methods
• How to effectively interview buyers
• The 5 Rings of Buying Insight
• Creating a buyer persona

Resources mentioned:

• Buyer Persona Institute
• Example
• How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella
• Adele on Twitter @buyerpersona
• Adele on LinkedIn
• Buyer Persona Institute on LinkedIn
• How to Influence Buying Decisions Without Being Shady
• Buyer Personas Need to Die a Violent Death
• How to Convince People to Buy (Without Being Pushy)

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It.

After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it.

Topics covered:

• Why April decided to launch a book
• Why keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbers
• The dumb questions the publishing industry asked April throughout the process
• Learning experiences from writing and rewriting a book for five years
• How April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the book
• Why she scaled back her original manuscript to it’s published form available now
• How to find a self-publishing consulting group
• April’s experience with her book launch and the marketing plan that made it work

Resources mentioned:

• April Dunford on Everyone Hates Marketers
• April’s New Book
• Positioning: The Battle for Your Mind - Ries & Trout
• Chapters Indigo
• Barnes & Noble
• 1-800-CEO Reads
• Scribe
• Kindle Store
• April’s Twitter
• Editor's note: here's a list of 70+ books for entrepreneurs you might want to check out=

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy.

We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively.

Topics covered:

• Why it’s important to understand what triggers your customers
• The reasons why some marketers may be feeling overwhelmed
• Social Media’s draining effect on Katelyn
• The first question Katelyn asks her new clients when starting customer research
• How the startup world taught Katelyn the importance of customer discovery
• The steps it takes to develop your customer’s persona
• Why understanding your customer is more than gathering demographic and firmographic information
• How to disrupt the Super Mario power upmarket
• Don’t forget about the importance of the functional side of your product
• Identify your customer’s challenges with their current solution
• Katelyn’s thoughts on one-on-one customer interviews
• One of Katelyn’s favorite sayings when conducting interviews
• How to make sense of the customer information you’ve gathered

Resources mentioned:

• Katelyn’s Website
• Katelyn on Twitter
• What is a martech stack?
• Strategyzer
• Cerner
• Basecamp
• Wrike
• Hotjar
• Katelyn’s Forget the Funnel Webinar
• Dovetail App
• Airtable
• Katelyn’s Research Template
• Atomic Habits - James Clear
• CXL Blog
• Buyer Personas Need to Die a Violent Death
• Buying Triggers: 6 Steps to Create Explosive Demand

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔