Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

July 23, 2019How to Position Your Freelance Marketing Business (& Stop Feeling Burn out)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients?
Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it.
We discuss how to find your niche and properly position your brand so people remember what you do and you can work with clients on your own terms.

Topics covered:
Why being a specialist will get you more business
Two reasons to be selective when bringing on new clients
Keeping variability in your projects when selecting your expertise niche
How Kaleigh conquered her fears and burnout when she repositioned her business
The trigger that pushed Kaleigh to reposition her business
The online freelance course Kaleigh took to figure out the work she truly enjoyed
Why you need to have some hands-on experience before positioning your business
Three questions that can help you find work you actually enjoy doing
Kaleigh’s advice for setting up your project fee structure
The best way to discover work you are passionate about
Potential red flags from clients and how to tactfully move away from those clients
A formula for creating your really simple positioning statement
Why you should ask your mom if she understands your positioning statement before you publish it
Simple ideas to keep your network updated on your brand

Resources mentioned:
Paul Jarvis Creative Class
Paul Jarvis: More Isn’t Always Better - Challenging the Growth at all Cost Mindset
Casey Neistat
The Unique Ability
Tim Ferriss - How to Build a World-Class Network in Record Time
On Writing Well
Tim Ferriss Podcast
Joe Rogan Podcast
Kaleighmoore.com
Kaleigh Twitter
Kaleigh's Newsletter Cup of Coffee
13 Positioning Principles From Hungry Hungry Hippos
"Being Professional" is Utter Bullshit

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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55 min
July 16, 2019Take F*cking Risks: 3 Ways to Get Noticed
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.
Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.

Topics covered:
Why companies struggle to get noticed and the research that backs it up
Creativity should inform the tactics not the other way around
How Innocent Smoothies set themselves apart with a simple marketing idea
The first step Paul and team when working with a new client
Why actual consumer observation is more valuable than any other consumer information
Why it is easier to get noticed in the B2B world rather than the B2C world
The marketing world needs more troublemakers
Why Mellor & Smith only presents one idea to their clients
Talented team members outproduce proprietary systems
The “Yes, and...” Technique
Why the best ads all have one common theme
The reason Mellor & Smith got rid of 70% of their clients after 5 years

Resources mentioned:
Mellor & Smith
Take Fucking Risks Events
Ryan Wallman Twitter
Innocent Smoothies
David Abbott
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
Dave Trott
Dave Dye
Vikki Ross
Paul on LinkedIn
Pratfall Effect in Marketing: Admit Your Flaws to Win Customers

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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58 min
July 09, 2019 [REPLAY] How to Start a Marketing Agency (a Practical, No-Bull Guide)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day.
I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing.
Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.
For starters, most marketing agencies are BAD.
Can this be true?
Unfortunately, there are too many sleazy marketers out there. So I brought David Baker on the show to share his thoughts on why this is and provide a strategy for how to start a remarkable marketing agency from scratch.

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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49 min
July 09, 2019 [Replay] The 1-Page Marketing Plan: Build Yours in 9 Steps
What is the One-Page Marketing Plan?
If you've ever struggled with a lack of focus in your business, you're not alone. In this episode, we’ll uncover how you can beat Shiny Object Syndrome once and for all with a simple, practical system for marketing: The 1-Page Marketing Plan.
Who is Allan Dib?
Today we’re talking to Allan Dib from Successwise.com. He’s a serial entrepreneur and marketing expert who wrote the Amazon bestseller, The 1-Page Marketing Plan. Allan has come up with a breakthrough method for marketing your business in an easy, 9-step process that he reveals in the interview.
How to Write a One-Page Marketing Plan
1. Select your ultra-specific niche target market
It might seem counterintuitive, but you want to choose a target market that isn't very wide. And this is crtical. When you go niche with who you're targeting, you'll end up with an audience with a lot of interest and depth in your market.
2. Craft a message your target market responds to
This step is where you get into the minds of your audience. What is the one thing that’s keeping them up at night? What do they worry about at 3 a.m when they’re lying in bed thinking? Crafting your message is getting into the conversation that’s already happening in their mind.
3. Reach your prospects with advertising media
Bridge your target market with your message via advertising media. This is the most expensive step to your marketing plan, and it can be done through digital marketing, Facebook ads, or Google ads. If you're doing offline marketing, your paid messaging is done through direct mail or print advertising.
4. Capture leads in an opt-in or a CRM
Lead capturing is the process you must implement for saving your leads' contact information. You have to complete this step before you can start nurturing your leads... and convert them into paying customers.
5. Nurture those leads by following up
You need a good method for following up. And if you're worried about pestering your audience? Don't be. Following up isn't about pushing an offer on your prospect when they don't want it, but it's about delivering tons of value.
6. Convert your prospect into a customer
This phase is where you go from a prospect only knowing about you to trusting you -- and then spending money on your product. Once you deliver value, you can make an offer that is much more likely to convert.
7. Create your tribe by delivering a world-class experience
Our goals in marketing are to take a step beyond the transaction. With an endless amount of options, people are seeking something special today. They want to buy from a company who can deliver a wow experience.
8. Increase your lifetime customer value
It's much easier to convert an existing customer than a brand new customer. Increasing your lifetime value is about finding ways to increase the amount of money someone spends with you. But it's not about scamming people -- this step comes back to delivering massive value to your audience.
9. Orchestrate and stimulate a targeted system for referrals
You can't sit and hope for referrals. Instead, you need to create a specific system where people expect that you have to give them referrals (or you have a defined process for requesting those leads and referrals).
Resources:
Allan Dib on
0 min
July 02, 2019How To Use Humor In Your Marketing To Stand Out And Get More Sales
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show today to discuss how to create an endearing audience by making them laugh.
Allie is the co-founder of the humor marketing agency, Obedient, and co-host of the podcast, Fangasm. Allie shares her story of how she created Obedient and why companies should consider avoiding a “water-downed” campaign that appeals to the masses and start to create compelling memorable marketing campaigns.
Topics covered:
Why many companies’ campaigns often come off as bland and unmemorable
The common traits that Allie’s clients all share
Why making customers smile and laugh will make them endear your company
The steps a company must take to start using humor in their marketing
How to use adrenaline to make sure your customers connect with your brand
The type of research Obedient Agency uses before creating a campaign for their clients
The three things Allie does with each client to make sure they work together as partners
How to find a company’s “hook” for customers
Developing a brand’s personality
How Allie figured out she could create an agency to help bring humor to marketing
Resources mentioned:
Allie’s Website
Obedient Agency
Fangasm Podcast
26 Types of Brand Positioning
Richard Shotton Podcast
Slack
Basecamp
Myers Briggs Test
The Enneagram Test
Kolbe Test
Challenge Category Conventions in 7 Steps (+ Examples)

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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57 min
June 25, 2019More Isn’t Always Better – Challenging the Growth at All Costs Mindset
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better.
Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in.
Topics covered:
Why companies should not use growth as their top achievement metric
Focusing on profit over growth
Why it is important to figure out how to be happy in the present then hoping the future works out
How to avoid focusing on “vanity” metrics
The two ways to run a business long term
When focusing on your business’s growth makes sense
Why you should consider that more isn’t always better
Why you should be focusing on a specific audience
The importance of understanding your audience’s problem
Customer retention vs. customer acquisition
The three qualities it takes to be resilient
Focusing on the process rather than the outcome
Why you should always be working on personal growth
Resources mentioned:
Company of One
Paul’s Creative Class
Fathom Analytics
Start-Up Genome Project
Inc. 5000 List
Gary V
Stripe
Phillip Morgan
Pyschotactics
Seth Godin on Everyone Hates Marketers
Seth Godin – This is Marketing
MailChimp
Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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51 min
June 18, 2019How To Build an Influencer Program That Actually Works
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans
.In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix.
Melinda is a serial entrepreneur and the founding partner of Timeshare CMO.
She's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), eBay, PayPal, and Checkpoint Software. Join us as we discuss how to identify brand influencers, keep them engaged, and help grow your business.
Topics covered:
How the FYRE Festival actually proved the power of influencer marketing
Delivering an influencer program that fits inside the FTC’s guidelines
Why you need to identify which customers you are trying to influence first
Quantitative research was important but qualitative research is what led Melinda and team to identify influencers and their target market
The best tactics to collect honest and sincere customer feedback
Why forming an online community was important for DVD Netflix’s influencer program
Micro-influencers
B2B Companies and Influencers
Melinda’s advice for marketers and her favorite marketing resources
Resources mentioned:
Timeshare CEO
Melinda on Twitter
Staying Alive in Tech Podcast
Venture Beat
Growth Marketing Conference
DVD Netflix
Netflix
Hulu
Redbox
FYRE Festival Hulu Documentary
FYRE Festival Netflix Documentary
GDPR
Cialdini’s Principle of Persuasion
FTC’s Endorsement Guidelines
South x Southwest
Social Media Strategy Summit
Avinash Kaushik
Seth Godin Podcast
In Search of Excellence - Tom Peters
The Excellence Dividend - Tom Peters
The Dip - Seth Godin
The Icarus Deception - Seth Godin
Ogilvy On Advertising - David Ogilvy

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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1 hr 1 min
June 11, 2019How to Secure a Large-Scale Speaking Gig Without Prior Experience
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Speaking at a large conference may be intimidating to most people, but today’s guest, Stefanie Grieser, explains why marketers should be actively searching for speaking opportunities.
Stefanie, Co-Founder of Shine, the professional speaker accelerator for women, and Director of Marketing at Sphere, shares her first-hand experience on how to land a speaking gig even if you’ve never spoken at a large event before and takes us step by step on how to nail your next presentation.
Topics covered:
Why speaking at events is something marketers should care about
Two key characteristics you need to execute a successful speaking engagement
How to secure large scale speaking gigs
Tips on choosing a specific, actionable topic
Identifying conferences or events to target for speaking engagements
How to successfully pitch yourself to conference organizers
The components of a great presentation
Resources mentioned:
Shine
Sphere
Unbounce
Call to Action Conference
MarTech
Neil Patel
Joanna Wiebe
Brene Brown
Oli Gardner
Hubspot
Lianna Patch
Hero Conference
Rand Fishkin
Resonate
Conversion XL Live
SearchLab
The Messy Middle
Stefanie on Twitter
Stefanie’s Website

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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55 min
June 04, 2019 [REPLAY] How to Send Emails with 83%+ Open Rates
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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54 min
May 28, 2019How To Personalize Market Segmentation
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Personalization is becoming more common in the world of today’s marketing.
What can a company do when some of the most important marketing channels they use are unable to be personalized?
Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation.
Topics covered:
Problems that companies face when they lack personalization through the sales process
Why SEO’s lack the capacity for personalization
The difference between personalization and segmentation
What companies should focus on when segmenting their customers
What marketing channels can and should be personalized
3 stages of segmentation implementation
Integrating sales phases into the segmentation process
How to successfully implement a segmentation
Why companies shouldn’t force their brand language onto customers
The primary guiding arrow when creating customer segments

Resources mentioned:
Strategist Marketing
Digital Summit
SMX
HeroConf
Google Search Console
Google Webmaster Tools
Ahrefs
Moz
The Ask Method
Data Studio
Tableau
The Knowing-Doing Gap
Marketingland.com
Searchengineland.com
Ashley on LinkedIn

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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56 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: