Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.

In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).

Topics covered:

• The truth behind the rise of video and its true power in marketing
• What happens when you find the spot where customers get stuck in your funnel
• How to create a compelling storyline that makes your audience problem-aware
• Why you should turn to your best customers for help identifying your mission
• The difference between what your product does and what your mission entails
• Getting clear with your metrics up front when you’re building an audience with video
• How to use metrics to help leadership understand the risks that you're taking
• Why you should pay attention to how media companies market their content

Resources mentioned:

• Wistia
• One, Ten, One Hundred Series by Wistia
• ProfitWell
• Masters of Doom by David Kushner
• Good to Great by Jim Collins
• The Score Takes Care of Itself by Bill Walsh
• Ogilvy on Advertising by David Ogilvy
• @csavage on Twitter
• Savagethoughts.com
• Why Marketing Storytelling Matters Now More Than Ever

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Wouldn't you love to turn every blog post into an acquisition machine?

In today's episode, you'll learn how you can use content to acquire users that will stick around.

Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today.

Topics covered:

• The major difference between acquiring users vs. getting users to stick around
• What the hearts and mind strategy means for content marketing
• Why you must invest in every blog post as an acquisition engine
• How great SEO transforms your content (and makes it better)
• The surprising point in time when businesses should invest in branding
• How to identify the #1 topic your content should go after
• Why intent is key when you start to establish your content design
• The simple way to attract an audience who shares your beliefs

Resources mentioned:

• Reforge Blog
• Your Blog is Not a Publication by Jimmy Daly
• How to Do SEO Yourself with Tim Soulo
• Nat Eliason
• Ryan Bonnici
• Brian Dean
• The Growth Show by HubSpot
• Noah Kagan Presents
• The Growth TL;DR
• Kieran on LinkedIn
• @searchbrat on Twitter
• Category Creation: 4 Reasons to NEVER Do It
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Does selling ever make you feel gross?

In today's episode, you'll learn how to market and write about your products without the sleaze and hype.

Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands.

Topics covered:

• How to recognize hype and high-pressure trickery in online marketing
• Why conversational copy makes customers feel more comfortable
• How children can be more persuasive than the best advertisers in the world
• The simple test to determine if your sales copy is conversational or not
• Why most of us are terrible at having conversations with each other
• The secret to writing your first draft of copy (and getting past the blank page)
• How to balance everyday language and the structure of your sales message
• Why the little voice in your head will always give you the feedback you need

Resources mentioned:

• 3 Steps to Write Copy That Converts with Joanna Wiebe
• Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
• Conversational Intelligence by Judith E. Glaser
• Never Split the Difference by Chris Voss
• Unconscious Branding by Douglas Van Praet
• conversationalcopywriting.com/everyone
• [email protected]
• Marketing vs. Communications: The Surprising Difference
• How to Influence Buying Decisions Without Being Shady
• How to Convince People to Buy (Without Being Pushy)

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget?

Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy.

Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.

Topics covered:

• Why you should go after the top of your funnel vs. optimizing for conversions
• How content marketing impacts your sales funnel and drives long-term growth
• Why you have to validate data before you create any piece of content
• How to get into your target buyer’s head to find out exactly what they’re searching
• Why most of your content shouldn’t be about the products you sell
• The effective way to search for keywords based on an intent to buy
• Prioritizing low difficulty keywords vs. high difficulty keywords
• Why you shouldn't rely on blog posts to learn about new strategies

Resources mentioned:

• The World's Most Effective B2B Marketing Campaign
• Email Signature Generator by Hubspot
• Ahrefs
• SEMrush
• How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)
• Skyscraper Technique by Backlinko
• Branding 101: 5 Steps to Build a Small Business Brand

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business.

Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results.

Topics covered:

• Why content from companies usually sucks (and how to fix it)
• How the global economic collapse led to brands becoming publishers
• 3 warning signs that your content marketing is bad
• The #1 thing brands should do right now to improve your content
• How to use free tools to listen to your audience on social media
• What you can do to contribute to a conversation online
• How to earn attention by listening to what people aren’t saying
• Why you must create a unique and unapologetic personality
• How to learn how to become a better storyteller

Resources mentioned:

• Conversation Marketing by Kevin Lund
• Meetup
• Toastmasters
• How to Grab Attention with Kevin Rogers
• SaaS Content Marketing: Why Education is a Powerful Approach

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch.

Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network).

Topics covered:

• How to think about your customer before you start a business
• Why Steli recommends you sell a service before building a product
• When potential customer interviews become a waste of time
• The framework for effective customer development conversations
• How to reprogram your mind and see failure as progression
• Why you will never become immune to hearing the word “no”
• The exact process Steli tried to cold call startups (without using his name or network)
• How to generate revenue quickly with services

Resources mentioned:

• Stanford experiment
• Close.io
• The Startup Chat
• [email protected]
• Seth Godin's Marketing Secrets to Launching a New Business

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

If you've ever felt like a fraud in the marketing industry, this episode is for you.

Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs.

You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human.

Topics covered:

• The reason why so many marketers face imposter syndrome
• How Tiffany got her start in SEO at age nine
• What happened when she quit her job at 3 AM
• How to identify where your problems are coming from
• Why it’s essential to find out who the true villains are in your life
• How to be deliberate with who you follow on social media
• Why visualizing the future can help you fight imposter syndrome
• Deciding what your contribution to the world is going to be
• The unexpected first question Tiffany asked Joanne Wiebe
• Finding your group of people to help you overcome

Resources mentioned:

• Flowjo.co
• Tiffany at Learn Inbound
• [email protected]
• [email protected]
• Better Help
• Call Your Girlfriend
• Georgiana Laudi
• Copy School by Copy Hackers
• The Confidence Code
• Brene Brown: TED Talk
• Ben Angel
• @thetiffdasilva
• @flowjoco
• @bellastone
• The Couple's Bucket List

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Let's talk about eliminating chaos in your marketing efforts.

In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth.

You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment.

Topics covered:

• The nuance of marketing for B2B SaaS vs. small business or consumer
• How Shopify Plus started as an experiment to reduce churn
• Why positioning is highly misunderstood by most marketing teams
• What happens when you base marketing on your own assumptions
• Why you must have a minimum data measurement in place first
• How to identify low-hanging fruit based on your sales funnel
• The surprising reason growth isn’t focused on driving more volume
• Why foundational marketing strategy falls into four separate buckets

Resources mentioned:

• Shopify Plus
• Hana Abaza on Slideshare
• Hubspot CRM
• Ogilvy on Advertising
• The Unpublished David Ogilvy
• The Boron Letters
• ConversionXL
• Andrew Chen
• Brianne Kimmel
• Tomasz Tunguz
• Hana Abaza
• 5 Proven Methods for Positioning Your New Product

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔