Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

December 04, 2018 Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising
What is marketing psychology?
When it comes to digital marketing it’s easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only–humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions.

Who is Richard Shotton?
My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He’s also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe.
5 Little-Known Facts About Consumer Behavior
Pratfall Effect: If you can admit a weakness or flaw, you become more appealing to your audience.
Confirmation Bias: We’re very good at maintaining our existing point of view.
Our Habits: You can persuade people in the moments when their habits become destabilized.
Brand Purpose: Not every company needs to have have a higher purpose beyond profit.
Personalization: Don’t apply it to such a degree that you lose the essence of your brand.
The Pratfall Effect
The pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.
In marketing, this applies because one of the biggest issues we face is that people don’t trust brands. Once you’ve admitted a flaw, you’re demonstrating your honesty and the rest of your claims suddenly become more believable.
Confirmation Bias
Our brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view.
You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising.
Our Habits
What are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.
These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we’re open to buying new products to fit these changes.
Brand Purpose
There’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied — and one solution is impossible.
Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That’s proof on how this tactic can fail.
Personalization
If you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.
If you’re targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing.
Resources:
0 min
November 27, 2018How to Increase Organic Traffic: 7 No-Fluff, Practical Methods
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too.
What's the problem with paid traffic? The costs begin to stack up fast.
My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs.
Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your website every day.
Topics covered:
Why it’s critical to bring organic search traffic to your blog
The biggest reason why most blogs don’t rank high on Google
How to come up with 100 compelling topic ideas in one hour or less
One ridiculously simple trick for outlining your article’s subheadings
What the “Goldilocks Zone” is and why it matters for SEO strategy
How to outrank big-name magazines for the #1 search result
The counterintuitive approach to your content promotion strategy

Resources mentioned:
Made You Think Podcast
How startups die from their addiction to paid marketing by Andrew Chen
Summaries, Notes, and Lessons from Books I've Read - Nat Eliason
The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
Ahrefs: Competitor Research Tools & SEO Backlink Checker
Clearscope: Modern SEO Software for Content Teams
NatEliason.com
Growth Machine: Get More Traffic from Google
@nateliason on Twitter
Seth Godin's Marketing Secrets to Launching a New Business

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
56 min
November 27, 2018 How to Increase Organic Traffic: 7 No-Fluff, Practical Methods
Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too.
What’s the problem with paid traffic? The costs begin to stack up fast.
My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs. Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your website every day.

We discussed:
Why it’s critical to bring organic search traffic to your blog
The biggest reason why most blogs don’t rank high on Google
How to come up with 100 compelling topic ideas in one hour or less
One ridiculously simple trick for outlining your article’s subheadings
What the “Goldilocks Zone” is and why it matters for SEO strategy
How to outrank big-name magazines for the #1 search result
The counterintuitive approach to your content promotion strategy
Resources
Made You Think Podcast
How startups die from their addiction to paid marketing by Andrew Chen
Summaries, Notes, and Lessons from Books I’ve Read – Nat Eliason
The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
Ahrefs: Competitor Research Tools & SEO Backlink Checker
Clearscope: Modern SEO Software for Content Teams
NatEliason.com
Growth Machine: Get More Traffic from Google
@nateliason on Twitter
Seth Godin’s Marketing Secrets to Launching a New Business
0 min
November 20, 2018How to Become a Marketing Strategy Expert (Starting from Scratch)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success.
My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path.
He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.
Topics covered:
The difference between your company vision vs. strategy
How Kevan created Buffer’s one-year strategic marketing plan
Why step one of a marketing strategy starts with your purpose
The powerful vision framework exercise for creating goals
Which marketing channel is the number one driver for new signups
How to determine which projects are your first priority
Why marketers today should become multiskilled generalists

Resources mentioned:
Buffer
Simplified One Page Strategic Plan for Every Team by David Cummings
Vision Framework by Jim Collins
The Art of Possibility: Transforming Professional and Personal Life
Traction: Get a Grip on Your Business by Gino Wickman
Reforge: Growth Programs for Experienced
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Forget the Funnel by Georgiana Laudi and Claire Suellentrop
KevanLee.com
@KevanLee on Twitter
Kevan on LinkedIn
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
51 min
November 20, 2018 How to Become a Marketing Strategy Expert (Starting from Scratch)
In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer.
Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan’s personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past.

We covered:
The difference between your company vision vs. strategy
How Kevan created Buffer’s one-year strategic marketing plan
Why step one of a marketing strategy starts with your purpose
The powerful vision framework exercise for creating goals
Which marketing channel is the number one driver for new signups
How to determine which projects are your first priority
Why marketers today should become multiskilled generalists
Resources
Buffer
Simplified One Page Strategic Plan for Every Team by David Cummings
Vision Framework by Jim Collins
The Art of Possibility: Transforming Professional and Personal Life
Traction: Get a Grip on Your Business by Gino Wickman
Reforge: Growth Programs for Experienced
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Forget the Funnel by Georgiana Laudi and Claire Suellentrop
KevanLee.com
@KevanLee on Twitter
Kevan on LinkedIn
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
0 min
November 13, 2018How to Prepare for Automation in Digital Marketing
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs.
My guest today is Shawn Twing, one of the top paid traffic specialists in the world.
He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.
In this episode, you'll learn how much technology will impact the future of advertising.
Topics covered:
The reason why paid traffic agencies might not exist in 12 months
Two automation tasks that are often used in paid traffic
What the first step is for marketers to prepare for automation
Why you should know the key difference between principles vs. tactics
The link between paid traffic, innovation and investing
Why retargeting everyone who visits a website is a common mistake
Shawn’s three principles that have made his business a success
The one thing machines won’t ever be able to take from humans

Resources mentioned:
Revealbot: Advanced Automation for FB Ads
Qwaya: Facebook Ad Manager
Theory of Constraints by Eliyahu Goldratt
To Be or To Do: John Boyd's Roll Call: The Art of Manliness
The First Principles Method explained by Elon Musk
Farnam Street — A Collection of Signal in a World Full of Noise.
Seth Godin's Marketing Secrets to Launching a New Business
Seth Godin’s blog
The Game: Penetrating the Secret Society of Pickup Artists by Neil Strauss
The 48 Laws of Power by Robert Greene
Modern Marketing with Seth Godin on Udemy
Value Proposition Design: How to Create Products and Services Customers Want
Strategyzer: Business Model Canvas
https://shawntwing.com/

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
58 min
November 13, 2018 How to Prepare for Automation in Digital Marketing
Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs. In this episode, you’ll learn how much technology will impact the future of advertising.
My guest today is Shawn Twing, one of the top paid traffic specialists in the world. He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.

We covered:
The reason why paid traffic agencies might not exist in 12 months
Two automation tasks that are often used in paid traffic
What the first step is for marketers to prepare for automation
Why you should know the key difference between principles vs. tactics
The link between paid traffic, innovation and investing
Why retargeting everyone who visits a website is a common mistake
Shawn’s three principles that have made his business a success
The one thing machines won’t ever be able to take from humans
Resources:
Revealbot: Advanced Automation for FB Ads
Qwaya: Facebook Ad Manager
Theory of Constraints by Eliyahu Goldratt
To Be or To Do: John Boyd’s Roll Call: The Art of Manliness
The First Principles Method explained by Elon Musk
Farnam Street — A Collection of Signal in a World Full of Noise.
0 min
November 06, 2018How to Scale Content Creation Without a Team
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Do you want to learn how to scale content creation without a team?
In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep.
She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.
Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team.
Topics covered:
The reason why Tracey thinks content marketing is here to stay
Why content plays a role throughout your entire sales funnel
Tracey’s step-by-step process for outsourcing quality articles
How to do keyword research with Google only (no tools)
Which style of keywords are proven to rank the fastest
How to use HTML tags in blog posts to target keywords
Why you should structure your articles for fast information
How to use partners to help publish high volumes of content
The surprising reason you don’t need to publish A+ articles
Resources mentioned:
BigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling Online
MarketMuse: AI Content Planning and Optimization Software
Ahrefs: Competitor Research Tools & SEO Backlink Checker
The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey Wallace
Tracey Wallace on BigCommerce
The Skyscraper Technique by Brian Dean
How to Win Friends and Influence People by Dale Carnegie
@TraceWall on Twitter
Content Distribution Plan: An In-Depth Process for Driving More Traffic

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
56 min
November 06, 2018 How to Scale Content Creation Without a Team
Do you want to learn how to scale content creation without a team? In this episode, we’re joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep. She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.
Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today–with zero budget and a small team.

We covered:
The reason why Tracey thinks content marketing is here to stay
Why content plays a role throughout your entire sales funnel
Tracey’s step-by-step process for outsourcing quality articles
How to do keyword research with Google only (no tools)
Which style of keywords are proven to rank the fastest
How to use HTML tags in blog posts to target keywords
Why you should structure your articles for fast information
How to use partners to help publish high volumes of content
The surprising reason you don’t need to publish A+ articles
Resources:
BigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling Online
MarketMuse: AI Content Planning and Optimization Software
Ahrefs: Competitor Research Tools & SEO Backlink Checker
The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey Wallace
Tracey Wallace on BigCommerce
The Skyscraper Technique by Brian Dean
How to Win Friends and Influence People by Dale Carnegie
0 min
October 30, 2018Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.
Here's the thing: I know what it's like to start a business and have to market yourself on a small budget.
What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode.
Topics covered:
Why Ryan really writes all of his emails in lowercase
The truth about customer profiles (and why your ideal client doesn’t exist)
How to develop a gut feeling about your potential customers
Why writing daily can help you discover your biggest strengths
What happens when you look at what your competitors aren’t doing
Why your mindset matters when it comes to getting more done
How to become a better marketer by creating
Resources mentioned:
How to Validate Your Business Idea in 3 Steps (The Right Way)
How to Build a Growth Marketing Team (The Non-Sleazy Way)
Fomo: Social Proof Marketing Platform
@RyanCKulp on Twitter
@usefomo on Twitter
RyanCKulp.com: Ryan’s website and blog
All Marketers are Liars by Seth Godin
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Linchpin: Are You Indispensable? By Seth Godin
Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
1 hr

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: