Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

October 30, 2018 Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.
Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget.
What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode.

We covered:
Why Ryan really writes all of his emails in lowercase
The truth about customer profiles (and why your ideal client doesn’t exist)
How to develop a gut feeling about your potential customers
Why writing daily can help you discover your biggest strengths
What happens when you look at what your competitors aren’t doing
Why your mindset matters when it comes to getting more done
How to become a better marketer by creating
Resources:
How to Validate Your Business Idea in 3 Steps (The Right Way)
How to Build a Growth Marketing Team (The Non-Sleazy Way)
Fomo: Social Proof Marketing Platform
@RyanCKulp on Twitter
@usefomo on Twitter
RyanCKulp.com: Ryan’s website and blog
All Marketers are Liars by Seth Godin
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Linchpin: Are You Indispensable? By Seth Godin
0 min
October 23, 2018Content Distribution Plan: An In-Depth Process for Driving More Traffic
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Are you struggling with content marketing? Well, get ready for this one.
I guarantee your perspective will change after listening to today’s guest.
In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers--but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms.
Today, Ross is going to explain exactly how he does it. Whether you sell products or provide a service, you can apply his tips to generate more leads for your business.
Topics covered:
How to drive revenue in one month with Facebook groups
Why your domain name should include your industry title
“The Sherlock Homeboy Approach” for crafting popular content
Why forums are an untapped goldmine for marketing research
How to use metrics in online forums for content creation
What happens when you tap into controversial topics
Using your skillset for creating content (you don’t have to write)
Why you should reshare the same piece of content on repeat
The exact method Ross uses for distributing his content
Why content promotion is the priority vs. content creation

Resources mentioned:
Finding Social Media Influencers The No-BS Way in 7 Steps
7 Steps To Launch Your First Outreach Marketing Campaign
Hustle & Grind: E-commerce store for entrepreneurs
Foundation Marketing: B2B content creation
RossSimmonds.com
How Will You Measure Your Life? by Clayton Christiansen
Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
50 min
October 23, 2018 Content Distribution Plan: An In-Depth Process for Driving More Traffic
Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest.
In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers–but what’s unique about Ross is his online presence.
He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms. Today, Ross is going to explain exactly how he does it. Whether you sell products or provide a service, you can apply his tips to generate more leads for your business.

We covered:
How to drive revenue in one month with Facebook groups
Why your domain name should include your industry title
“The Sherlock Homeboy Approach” for crafting popular content
Why forums are an untapped goldmine for marketing research
How to use metrics in online forums for content creation
What happens when you tap into controversial topics
Using your skillset for creating content (you don’t have to write)
Why you should reshare the same piece of content on repeat
The exact method Ross uses for distributing his content
Why content promotion is the priority vs. content creation
Resources:
Finding Social Media Influencers The No-BS Way in 7 Steps
7 Steps To Launch Your First Outreach Marketing Campaign
Hustle & Grind: E-commerce store for entrepreneurs
Foundation Marketing: B2B content creation
RossSimmonds.com
How Will You Measure Your Life? by Clayton Christiansen
@thecoolestcool: Connect with Ross on Twitter
0 min
October 16, 2018How to Stay Relevant in Business: 3 Tips to Remain Competitive
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
How do some companies stay on the top while others go out of business?
The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.
In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.
Topics covered:
Why most companies fail to stay relevant in today’s world
What happens when you stay focused on your competitors
How disruptors put major companies out of business
The reason why your business should stay in startup mode
Why companies who stay ahead tend to have a diverse team
How to convince risk-averse leadership to change things
Why word of mouth drives the marketing world today
How to become a purpose-driven business with authenticity

Resources mentioned:
Metaforce: Allen Adamson’s consulting firm
Shift Ahead: How the Best Companies Stay Ahead in a Fast-Changing World
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
The Founder’s Mentality: How to Overcome the Predictable Crises of Growth
Allen Adamson on Forbes
How to Compete With Big Brands Even With Very Few Resources

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
54 min
October 16, 2018 How to Stay Relevant in Business: 3 Tips to Remain Competitive
How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it’s always been this way. Technology is just advancing at a faster pace than ever now.
In this episode, we’re joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.
We covered:
Why most companies fail to stay relevant in today’s world
What happens when you stay focused on your competitors
How disruptors put major companies out of business
The reason why your business should stay in startup mode
Why companies who stay ahead tend to have a diverse team
How to convince risk-averse leadership to change things
Why word of mouth drives the marketing world today
How to become a purpose-driven business with authenticity
Resources
Metaforce: Allen Adamson’s consulting firm
Shift Ahead: How the Best Companies Stay Ahead in a Fast-Changing World
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
The Founder’s Mentality: How to Overcome the Predictable Crises of Growth
Allen Adamson on Forbes
0 min
October 09, 2018User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
What is user-centered design and why should we care about it?
User-centered design is an approach to understanding your customer and designing an experience from their perspective.
Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.
In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.
Topics covered:
What user-centered design means for marketers
Why achieving user-centered design starts at the top
How to use analytics to understand what’s going wrong
Why you must examine the “content consumption” metric
How to approach your customer research
Why most buyer personas fail (and what to do instead)
The reason why you should focus on three key metrics
The difference between reporting vs. monitoring data

Resources mentioned:
How to Use Emotional Targeting to Acquire Happier Customers
How to Improve Website Conversion Without Sacrificing SEO or Speed
Kick Point
Claire Suellentrop on How to Use Jobs to be Done
Jobs to be done framework
Content Consumption: Go Beyond Pageviews
Why Personas Are in Important in Marketing
Full Contact
BuzzSumo
Followerwonk
Dana on User Personas: Learn Inbound 2017
Adele Revella on Buyer Persona
Follow Dana DiTomaso on Twitter
Buyer Personas Need to Die a Violent Death

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
59 min
October 09, 2018 User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective.
Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.

We covered:
What user-centered design means for marketers
Why achieving user-centered design starts at the top
How to use analytics to understand what’s going wrong
Why you must examine the “content consumption” metric
How to approach your customer research
Why most buyer personas fail (and what to do instead)
The reason why you should focus on three key metrics
The difference between reporting vs. monitoring data
Resources:
How to Use Emotional Targeting to Acquire Happier Customers
How to Improve Website Conversion Without Sacrificing SEO or Speed
Kick Point
Claire Suellentrop on How to Use Jobs to be Done
Jobs to be done framework
Content Consumption: Go Beyond Pageviews
Why Personas Are in Important in Marketing
Full Contact
BuzzSumo
Followerwonk
Dana on User Personas: Learn Inbound 2017
Adele Revella on Buyer Persona
Follow Dana DiTomaso on Twitter
0 min
October 09, 2018 User-Centered Design & Analytics: 3 Ways to Deliver a Better Customer Experience
What is user-centered design and why should we care about it? It's the ways to understand your customer and design an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. You’ll learn how to discover the key problems in your user experience and what steps can fix them. We covered: What user-centered design means for marketers Why achieving user-centered design starts at the top How to use analytics to understand what’s going wrong Why you must examine the “content consumption” metric How to approach your customer research Why most buyer personas fail (and what to do instead) The reason why you should focus on three key metrics The difference between reporting vs. monitoring data Resources: Kick Point Claire Suellentrop on How to Use Jobs to be Done Content Consumption: Go Beyond Pageviews Why Personas Are in Important in Marketing Full Contact BuzzSumo Followerwonk Dana on User Personas: Learn Inbound 2017 Adele Revella on Buyer Personas Follow Dana DiTomaso on Twitter
0 min
October 02, 20185 Proven Methods for Positioning Your New Product
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.
Topics covered:
The most common mistake companies make with positioning
Why it’s valuable to hear an outside marketing perspective
The reason why step one is analyzing competitive alternatives
How to determine the key unique features of your product
Why you must link values to your product features and benefits
Three styles of market positioning (and which one is most common)
Why learning foundational marketing is the most important step

Resources mentioned:
Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
How To Use Jobs To Be Done to Read Your Customers' Minds
26 Ways to Stand Out In Your Customer's Mind with Ulli Appelbaum
Positioning: The Battle for Your Mind
Play Bigger
The Information
Recode Decode
AprilDunford.com
Category Creation: 4 Reasons to NEVER Do It
How to Compete With Big Brands Even With Very Few Resources
13 Positioning Principles From Hungry Hungry Hippos

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
59 min
October 02, 2018 5 Proven Methods for Positioning Your New Product
How can we get customers to understand the value of our product when it’s new in the market?
That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.
She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.
We covered:
The most common mistake companies make with positioning
Why it’s valuable to hear an outside marketing perspective
The reason why step one is analyzing competitive alternatives
How to determine the key unique features of your product
Why you must link values to your product features and benefits
Three styles of market positioning (and which one is most common)
Why learning foundational marketing is the most important step
Resources
Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
How To Use Jobs To Be Done to Read Your Customers’ Minds
26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
Positioning: The Battle for Your Mind
Play Bigger
The Information
Recode Decode
AprilDunford.com
0 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: