I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Are you struggling with content marketing? Well, get ready for this one.

I guarantee your perspective will change after listening to today’s guest.

In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers--but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms.

Today, Ross is going to explain exactly how he does it. Whether you sell products or provide a service, you can apply his tips to generate more leads for your business.

Topics covered:

• How to drive revenue in one month with Facebook groups
• Why your domain name should include your industry title
• “The Sherlock Homeboy Approach” for crafting popular content
• Why forums are an untapped goldmine for marketing research
• How to use metrics in online forums for content creation
• What happens when you tap into controversial topics
• Using your skillset for creating content (you don’t have to write)
• Why you should reshare the same piece of content on repeat
• The exact method Ross uses for distributing his content
• Why content promotion is the priority vs. content creation

Resources mentioned:

• Finding Social Media Influencers The No-BS Way in 7 Steps
• 7 Steps To Launch Your First Outreach Marketing Campaign
• Hustle & Grind: E-commerce store for entrepreneurs
• Foundation Marketing: B2B content creation
• RossSimmonds.com
• How Will You Measure Your Life? by Clayton Christiansen
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

How do some companies stay on the top while others go out of business?

The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now.

In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.

Topics covered:

• Why most companies fail to stay relevant in today’s world
• What happens when you stay focused on your competitors
• How disruptors put major companies out of business
• The reason why your business should stay in startup mode
• Why companies who stay ahead tend to have a diverse team
• How to convince risk-averse leadership to change things
• Why word of mouth drives the marketing world today
• How to become a purpose-driven business with authenticity

Resources mentioned:

• Metaforce: Allen Adamson’s consulting firm
• Shift Ahead: How the Best Companies Stay Ahead in a Fast-Changing World
• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
• The Founder’s Mentality: How to Overcome the Predictable Crises of Growth
• Allen Adamson on Forbes
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

What is user-centered design and why should we care about it?

User-centered design is an approach to understanding your customer and designing an experience from their perspective.

Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.

In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.

Topics covered:

• What user-centered design means for marketers
• Why achieving user-centered design starts at the top
• How to use analytics to understand what’s going wrong
• Why you must examine the “content consumption” metric
• How to approach your customer research
• Why most buyer personas fail (and what to do instead)
• The reason why you should focus on three key metrics
• The difference between reporting vs. monitoring data

Resources mentioned:

• How to Use Emotional Targeting to Acquire Happier Customers
• How to Improve Website Conversion Without Sacrificing SEO or Speed
• Kick Point
• Claire Suellentrop on How to Use Jobs to be Done
• Jobs to be done framework
• Content Consumption: Go Beyond Pageviews
• Why Personas Are in Important in Marketing
• Full Contact
• BuzzSumo
• Followerwonk
• Dana on User Personas: Learn Inbound 2017
• Adele Revella on Buyer Persona
• Follow Dana DiTomaso on Twitter
• Buyer Personas Need to Die a Violent Death

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.

Topics covered:

• The most common mistake companies make with positioning
• Why it’s valuable to hear an outside marketing perspective
• The reason why step one is analyzing competitive alternatives
• How to determine the key unique features of your product
• Why you must link values to your product features and benefits
• Three styles of market positioning (and which one is most common)
• Why learning foundational marketing is the most important step

Resources mentioned:

• Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
• How To Use Jobs To Be Done to Read Your Customers' Minds
• 26 Ways to Stand Out In Your Customer's Mind with Ulli Appelbaum
• Positioning: The Battle for Your Mind
• Play Bigger
• The Information
• Recode Decode
• AprilDunford.com
• Category Creation: 4 Reasons to NEVER Do It
• How to Compete With Big Brands Even With Very Few Resources
• 13 Positioning Principles From Hungry Hungry Hippos

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘