I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Want to learn how to write a sales hook for your business in 60 seconds?

Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.

Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.

Topics covered:

• Why winning your prospects’ attention comes first
• The key difference between cold leads vs. warm leads
• How Kevin uses stand-up comedy to connect with his audience
• His four-step system for writing an irresistible sales hook
• Why marketing yourself is the hardest thing you’ll ever do
• When you should talk about yourself vs. your customer
• How to sell something when you can’t use your own story
• How to interview your customers like a journalist

Resources mentioned:

• Copy Chief
• The Truth About Marketing
• Copy Chief Radio
• How to Send Emails with 83%+ Open Rates (Not a Clickbait)
• The 60-Second Sales Hook by Kevin Rogers
• Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
• Basecamp 3

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Want to create a better user experience for your customers?

Start with user research.Before you develop a user experience design you need to understand what your customer really wants.

In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.

Topics covered:

• The role of user research in business growth and what it entails
• Why customers don’t respond to your surveys
• How to execute user research and testing on a budget
• The difference between user research vs. market research
• Four personality traits every user test moderator needs
• What questions should be answered in user testing
• Why surveys will tell you more than Google Analytics data

Resources mentioned:

• Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
• Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests
• ConversionXL
• Copy Hackers
• 3 Steps to Write Copy That Converts with Joanna Wiebe
• Nielsen Norman Group

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Who are social media influencers and how can they help your business?

In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.

We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.

Topics covered:

• Why influencer marketing isn’t really a new trend
• How to avoid negative influencer partnerships
• What steps to take when creating a social media campaign
• Why campaigns start with your customer (and not influencers)
• How to identify the right creators for your audience
• What to say in your first outreach and how to stand out
• The future of influencer marketing and brand relationships

Resources mentioned:

• August United
• Lumanu
• Grin.co
• Purple Cow
• Hey, Whipple, Squeeze This
• The Storytelling Edge
• Contagious
• Call To Action Conference by Unbounce
• Marketing Over Coffee
• Tyler Farnsworth on Twitter
• Tyler on LinkedIn

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]

🤘