Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

September 04, 2018 Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
How can we use story in our marketing strategy and drive more business?
Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.
In this episode, we’re joined by master storyteller Michael Hauge. He’s an author and story expert who has coached on countless Hollywood movie scripts since 1985. Tune in to learn how you can apply Michael’s 6-step storytelling formula to your own business.
We covered:
The reason why storytelling is valuable for marketers
Why the storytelling process starts with your end result
Michael’s favorite marketing story (and what made it powerful)
How to find a protagonist your audience empathizes with
Why the hero in every story must endure a crisis
The goal of story obstacles and how to create meaningful conflict
What your ideal aftermath is with persuasive storytelling
How to use dialogue to transport your audience with story
Resources
Storytelling Made Easy by Michael Hauge
Michael Hauge’s 6-Step Success Stories
Tiny Little Businesses
The King’s Speech
DotCom Secrets by Russell Brunson
Expert Secrets by Russell Brunson
Sapiens by Yuval Noah Harari
0 min
September 04, 2018 Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
What does it take to develop a captivating story? How can we use story in our marketing strategy and drive business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is understanding the key elements of a good story and some practice. In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985. Michael dives into his 6-step storytelling formula in this interview. We covered: The reason why storytelling is valuable for marketers Why the storytelling process starts with your end result Michael’s favorite marketing story (and what made it powerful) How to find a protagonist your audience empathizes with Why the hero in every story must endure a crisis The goal of story obstacles and how to create meaningful conflict What your ideal aftermath is with persuasive storytelling How to use dialogue to transport your audience with story Resources Storytelling Made Easy by Michael Hauge Michael Hauge's 6-Step Success Stories Tiny Little Businesses The King’s Speech DotCom Secrets by Russell Brunson Expert Secrets by Russell Brunson Sapiens by Yuval Noah Harari
0 min
August 30, 2018 How to Grab Attention: Kevin Rodger’s 60-Second Sales Hook
Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet. Resources Copy Chief The Truth About Marketing Copy Chief Radio How to Send Emails with 83%+ Open Rates (Not a Clickbait) The 60-Second Sales Hook by Kevin Rodgers 4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson Basecamp 3 We discussed: Why winning your prospects’ attention comes first The key difference between cold leads vs. warm leads How Kevin uses stand-up comedy to connect with his audience His four-step system for writing an irresistible sales hook Why marketing yourself is the hardest thing you’ll ever do When you should talk about yourself vs. your customer How to sell something when you can’t use your own story How to interview your customers like a journalist
0 min
August 28, 2018How to Grab Attention: Kevin Roger’s 60-Second Sales Hook
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Want to learn how to write a sales hook for your business in 60 seconds?
Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.
Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.
Topics covered:
Why winning your prospects’ attention comes first
The key difference between cold leads vs. warm leads
How Kevin uses stand-up comedy to connect with his audience
His four-step system for writing an irresistible sales hook
Why marketing yourself is the hardest thing you’ll ever do
When you should talk about yourself vs. your customer
How to sell something when you can’t use your own story
How to interview your customers like a journalist
Resources mentioned:
Copy Chief
The Truth About Marketing
Copy Chief Radio
How to Send Emails with 83%+ Open Rates (Not a Clickbait)
The 60-Second Sales Hook by Kevin Rogers
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
Basecamp 3

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
55 min
August 28, 2018 How to Grab Attention: Kevin Roger’s 60-Second Sales Hook
Want to learn how to write a sales hook for your business in 60 seconds?
Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.
Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business–even if you don’t have a story to share yet.

Resources
Copy Chief
The Truth About Marketing
Copy Chief Radio
How to Send Emails with 83%+ Open Rates (Not a Clickbait)
The 60-Second Sales Hook by Kevin Rogers
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
Basecamp 3
We discussed:
Why winning your prospects’ attention comes first
The key difference between cold leads vs. warm leads
How Kevin uses stand-up comedy to connect with his audience
His four-step system for writing an irresistible sales hook
Why marketing yourself is the hardest thing you’ll ever do
When you should talk about yourself vs. your customer
How to sell something when you can’t use your own story
How to interview your customers like a journalist
0 min
August 28, 2018 How to Grab Attention: Kevin Roger’s 60-Second Sales Hook
Want to learn how to write a sales hook for your business in 60 seconds?
Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.
Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business–even if you don’t have a story to share yet.

Resources
Copy Chief
The Truth About Marketing
Copy Chief Radio
How to Send Emails with 83%+ Open Rates (Not a Clickbait)
The 60-Second Sales Hook by Kevin Rogers
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
Basecamp 3
We discussed:
Why winning your prospects’ attention comes first
The key difference between cold leads vs. warm leads
How Kevin uses stand-up comedy to connect with his audience
His four-step system for writing an irresistible sales hook
Why marketing yourself is the hardest thing you’ll ever do
When you should talk about yourself vs. your customer
How to sell something when you can’t use your own story
How to interview your customers like a journalist
0 min
August 21, 2018How to Do User Research (Even if You’re on a Budget)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Want to create a better user experience for your customers?
Start with user research.Before you develop a user experience design you need to understand what your customer really wants.
In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.
Topics covered:
The role of user research in business growth and what it entails
Why customers don’t respond to your surveys
How to execute user research and testing on a budget
The difference between user research vs. market research
Four personality traits every user test moderator needs
What questions should be answered in user testing
Why surveys will tell you more than Google Analytics data

Resources mentioned:
Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests
ConversionXL
Copy Hackers
3 Steps to Write Copy That Converts with Joanna Wiebe
Nielsen Norman Group

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
53 min
August 21, 2018 How to Do User Research (Even if You’re on a Budget)
Want to create a better user experience for your customers? Start with user research.
Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.

We covered:
The role of user research in business growth and what it entails
Why customers don’t respond to your surveys
How to execute user research and testing on a budget
The difference between user research vs. market research
Four personality traits every user test moderator needs
What questions should be answered in user testing
Why surveys will tell you more than Google Analytics data
Resources
Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests
ConversionXL
Copy Hackers
3 Steps to Write Copy That Converts with Joanna Wiebe
Nielsen Norman Group
0 min
August 21, 2018 How to Do User Research (Even if You’re on a Budget)
Want to create a better user experience for your customers? Start with user research.
Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.

We covered:
The role of user research in business growth and what it entails
Why customers don’t respond to your surveys
How to execute user research and testing on a budget
The difference between user research vs. market research
Four personality traits every user test moderator needs
What questions should be answered in user testing
Why surveys will tell you more than Google Analytics data
Resources
Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests
ConversionXL
Copy Hackers
3 Steps to Write Copy That Converts with Joanna Wiebe
Nielsen Norman Group
0 min
August 14, 2018Finding Social Media Influencers The No-BS Way in 7 Steps
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Who are social media influencers and how can they help your business?
In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.
We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.
Topics covered:
Why influencer marketing isn’t really a new trend
How to avoid negative influencer partnerships
What steps to take when creating a social media campaign
Why campaigns start with your customer (and not influencers)
How to identify the right creators for your audience
What to say in your first outreach and how to stand out
The future of influencer marketing and brand relationships
Resources mentioned:
August United
Lumanu
Grin.co
Purple Cow
Hey, Whipple, Squeeze This
The Storytelling Edge
Contagious
Call To Action Conference by Unbounce
Marketing Over Coffee
Tyler Farnsworth on Twitter
Tyler on LinkedIn

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
53 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: