Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusinessEntrepreneurshipMarketing
Download on the App Store

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

  • Finding Social Media Influencers The No-BS Way in 7 Steps
    Who are social media influencers and how can they help your business?
    In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.
     
    We discussed:
    Why influencer marketing isn’t really a new trend
    How to avoid negative influencer partnerships
    What steps to take when creating a social media campaign
    Why campaigns start with your customer (and not influencers)
    How to identify the right creators for your audience
    What to say in your first outreach and how to stand out
    The future of influencer marketing and brand relationships
    Resources
    August United
    Lumanu
    Grin.co
    Purple Cow
    Hey, Whipple, Squeeze This
    The Storytelling Edge
    Contagious
    Call To Action Conference by Unbounce
    Marketing Over Coffee
    Tyler Farnsworth on Twitter
    Tyler on LinkedIn
    0 min
  • Finding Social Media Influencers The No-BS Way in 7 Steps
    Who are social media influencers and how can they help your business?
    In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.
     
    We discussed:
    Why influencer marketing isn’t really a new trend
    How to avoid negative influencer partnerships
    What steps to take when creating a social media campaign
    Why campaigns start with your customer (and not influencers)
    How to identify the right creators for your audience
    What to say in your first outreach and how to stand out
    The future of influencer marketing and brand relationships
    Resources
    August United
    Lumanu
    Grin.co
    Purple Cow
    Hey, Whipple, Squeeze This
    The Storytelling Edge
    Contagious
    Call To Action Conference by Unbounce
    Marketing Over Coffee
    Tyler Farnsworth on Twitter
    Tyler on LinkedIn
    0 min
  • Brand Positioning 101: How to Tell a Memorable Story

    I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

    I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

    https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

    ***

    How can your brand stand out in an oversaturated market today?

    If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.

    In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.

    Topics covered:

    • How social media has transformed the concept of branding
    • Why companies must know what values they stand for today
    • Finding out what your customers care about (and how they communicate)
    • The difference between your existing customers vs. leads you want to attract
    • How to tell a story about your brand that delivers value
    • What three key story concepts your brand can tell
    • Why marketers should focus on empathy for their customers


    Resources mentioned:

    • Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
    • 26 Types of Brand Positioning to Stand Out In Your Customer’s Mind
    • All of the Above
    • t3n - digital pioneers
    • Product Positioning: 5 Proven Methods
    • How to Use Jobs-to-be-Done to Read Your Customers' Minds
    • Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
    • Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
    • Why Am I Crying All the Time?
    • Happy Money: The Science of Happier Spending
    • SXSW: South by Southwest Conference
    • Seth Godin’s Marketing Secrets to Launching a New Business
    • Purple Cow
    • 13 Positioning Principles From Hungry Hungry Hippos
    • Branding 101: 5 Steps to Build a Small Business Brand


    ***

    → Buy my book: book.stfo.io
    → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
    → Take my 60-second quiz: stfo.io/q
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    🐔


    53 min
  • Brand Positioning 101: How to Tell a Memorable Story
    How can your brand stand out in an oversaturated market today?
    If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.
    In today’s episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.
    We covered:
    How social media has transformed the concept of branding
    Why companies must know what values they stand for today
    Finding out what your customers care about (and how they communicate)
    The difference between your existing customers vs. leads you want to attract
    How to tell a story about your brand that delivers value
    What three key story concepts your brand can tell
    Why marketers should focus on empathy for their customers
    Resources
    Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
    26 Types of Brand Positioning to Stand Out In Your Customer’s Mind
    All of the Above
    t3n – digital pioneers
    Product Positioning: 5 Proven Methods
    How to Use Jobs-to-be-Done to Read Your Customers’ Minds
    Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
    Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
    Why Am I Crying All the Time?
    Happy Money: The Science of Happier Spending
    SXSW: South by Southwest Conference
    Seth Godin’s Marketing Secrets to Launching a New Business
    Purple Cow
    0 min
  • Brand Positioning 101: How to Tell a Memorable Story
    How can your brand stand out in an oversaturated market today?
    If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.
    In today’s episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.
    We covered:
    How social media has transformed the concept of branding
    Why companies must know what values they stand for today
    Finding out what your customers care about (and how they communicate)
    The difference between your existing customers vs. leads you want to attract
    How to tell a story about your brand that delivers value
    What three key story concepts your brand can tell
    Why marketers should focus on empathy for their customers
    Resources
    Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
    26 Types of Brand Positioning to Stand Out In Your Customer’s Mind
    All of the Above
    t3n – digital pioneers
    Product Positioning: 5 Proven Methods
    How to Use Jobs-to-be-Done to Read Your Customers’ Minds
    Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
    Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
    Why Am I Crying All the Time?
    Happy Money: The Science of Happier Spending
    SXSW: South by Southwest Conference
    Seth Godin’s Marketing Secrets to Launching a New Business
    Purple Cow
    0 min
  • Neville Medhora on the Best Way to Learn Copywriting

    I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

    I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

    https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

    ***



    Who is Neville Medhora?

    Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He's an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe.

    What is the Kopywriting Kourse?

    The Kopywriting Kourse is training that's designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and profitability, while freelancers learn how to jumpstart their copywriting career.

    Topics covered:


    Neville Medhora's Copywriting Advice

    In this interview, Neville explains why he doesn’t think of copywriting as words on a page. His philosophy? Copywriting is about transmitting information from one brain to another. It's not only the written word on the page but the reaction in your brain when you read those words.

    How to Beat Writer’s Block

    According to Neville, you can get over writer's block with two simple solutions. One is to look at what other people are doing with a swipe file. This is a collection of other people’s writing, where you can look at old ads for inspiration.The other way is to start with a template — and work through it backward. Neville recommends you never start with a blank page, but instead, you keep a file of topics you want to write about. Then you can dive into research straight away, so you never have to face the White Blank Page again. Tune in for his in-depth explanation on overcoming writer’s block.

    How to Write a Good About Us Page

    Want to learn how to write better About pages? Listen in to hear Neville break down the steps on writing a good About Us page. Neville explains that the main goal of your About page is really to direct them to action at the end. What's the next step for your reader?Likewise, we also cover the different types of About pages and how you should structure them. For example, if your website is informational, the way you approach your story should be different from the ecommerce website that sells physical products.

    How to Write Good Headlines

    We also cover how to write headlines with Neville’s painless formulas, and here’s how it goes. What Neville does for companies is write out 10 headlines. Then he’ll go away for 24 hours, so he can look at those headlines again with fresh eyes. The next step is bold the ones that jump out at you. Generally, there will always be one or two that stand out way more than the others. Neville also reveals a surprising myth about the relevance of headlines — and an easy trick for stealing your headline copy from Amazon.

    Resources mentioned:

    • Kopywriting Kourse
    • Airtable
    • Swipe File
    • Absurd Calls to Action
    • How to Create an Amazing “About Us” Page
    • The Boron Letters
    • The Adweek Copywriting Handbook


    ***

    → Buy my book: book.stfo.io
    → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
    → Take my 60-second quiz: stfo.io/q
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    🐔


    1 hr 3 min
  • Neville Medhora on the Best Way to Learn Copywriting
    Who is Neville Medhora?
    Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He’s an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe.
    What is the Kopywriting Kourse?
    The Kopywriting Kourse is training that’s designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and profitability, while freelancers learn how to jumpstart their copywriting career.
    Neville Medhora’s Copywriting Advice
    In this interview, Neville explains why he doesn’t think of copywriting as words on a page. His philosophy? Copywriting is about transmitting information from one brain to another. It’s not only the written word on the page but the reaction in your brain when you read those words.
    How to Beat Writer’s Block
    According to Neville, you can get over writer’s block with two simple solutions. One is to look at what other people are doing with a swipe file. This is a collection of other people’s writing, where you can look at old ads for inspiration.
    The other way is to start with a template — and work through it backward. Neville recommends you never start with a blank page, but instead, you keep a file of topics you want to write about. Then you can dive into research straight away, so you never have to face the White Blank Page again. Tune in for his in-depth explanation on overcoming writer’s block.
    How to Write a Good About Us Page
    Want to learn how to write better About pages? Listen in to hear Neville break down the steps on writing a good About Us page. Neville explains that the main goal of your About page is really to direct them to action at the end. What’s the next step for your reader?
    Likewise, we also cover the different types of About pages and how you should structure them. For example, if your website is informational, the way you approach your story should be different from the  ecommerce website that sells physical products.
    How to Write Good Headlines
    We also cover how to write headlines with Neville’s painless formulas, and here’s how it goes. What Neville does for companies is write out 10 headlines. Then he’ll go away for 24 hours, so he can look at those headlines again with fresh eyes.
    The next step is bold the ones that jump out at you. Generally, there will always be one or two that stand out way more than the others. Neville also reveals a surprising myth about the relevance of headlines — and an easy trick for stealing your headline copy from Amazon.
    Resources:
    Kopywriting Kourse
    Airtable
    Swipe File
    Absurd Calls to Action
    How to Create an Amazing “About Us” Page
    The Boron Letters
    0 min
  • Neville Medhora on the Best Way to Learn Copywriting
    Who is Neville Medhora?
    Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He’s an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe.
    What is the Kopywriting Kourse?
    The Kopywriting Kourse is training that’s designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and profitability, while freelancers learn how to jumpstart their copywriting career.
    Neville Medhora’s Copywriting Advice
    In this interview, Neville explains why he doesn’t think of copywriting as words on a page. His philosophy? Copywriting is about transmitting information from one brain to another. It’s not only the written word on the page but the reaction in your brain when you read those words.
    How to Beat Writer’s Block
    According to Neville, you can get over writer’s block with two simple solutions. One is to look at what other people are doing with a swipe file. This is a collection of other people’s writing, where you can look at old ads for inspiration.
    The other way is to start with a template — and work through it backward. Neville recommends you never start with a blank page, but instead, you keep a file of topics you want to write about. Then you can dive into research straight away, so you never have to face the White Blank Page again. Tune in for his in-depth explanation on overcoming writer’s block.
    How to Write a Good About Us Page
    Want to learn how to write better About pages? Listen in to hear Neville break down the steps on writing a good About Us page. Neville explains that the main goal of your About page is really to direct them to action at the end. What’s the next step for your reader?
    Likewise, we also cover the different types of About pages and how you should structure them. For example, if your website is informational, the way you approach your story should be different from the  ecommerce website that sells physical products.
    How to Write Good Headlines
    We also cover how to write headlines with Neville’s painless formulas, and here’s how it goes. What Neville does for companies is write out 10 headlines. Then he’ll go away for 24 hours, so he can look at those headlines again with fresh eyes.
    The next step is bold the ones that jump out at you. Generally, there will always be one or two that stand out way more than the others. Neville also reveals a surprising myth about the relevance of headlines — and an easy trick for stealing your headline copy from Amazon.
    Resources:
    Kopywriting Kourse
    Airtable
    Swipe File
    Absurd Calls to Action
    How to Create an Amazing “About Us” Page
    The Boron Letters
    0 min
  • The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born

    I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

    I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

    https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

    ***

    Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.

    They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?

    In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.

    Topics covered:

    • Why scarcity and urgency are powerful persuasion techniques
    • Why makes people motivated to take action on promotions with a deadline
    • The best way to determine if there’s a market for your product or service
    • How to make a compelling first offer to your target audience
    • When you should start preparing your customers for a product launch
    • How to hold people’s attention with email marketing
    • The day promotions are proven to have the highest number of sales
    • How many emails you should really be sending to your list
    • Why it doesn’t matter when people unsubscribe from your email list


    Resources mentioned:

    • Deadline Funnel
    • Influence: The Psychology of Persuasion
    • Thinking, Fast and Slow
    • Hooked: How to Build Habit-Forming Products
    • How to Send Emails with 83%+ Open Rates (Not a Clickbait)
    • Perry Marshall
    • Sphere of Influence
    • The Ultimate Guide to Google AdWords
    • Advanced Google Adwords


    ***

    → Buy my book: book.stfo.io
    → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
    → Take my 60-second quiz: stfo.io/q
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    🐔


    55 min
  • The Power of Persuasion: How to Use Scarcity and Urgency to Sell More
    Scarcity and urgency are powerful persuasion triggers, but are they ethical?
    We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.
    How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.
    Listen to this Episode:
    The Power of Persuasion: How to Use Scarcity and Urgency to Sell More
     
     
    00:00 /
     
    1X
     
    Download file | Play in new window
    0 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

More shows like Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,447 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,585 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

757 Listeners

The Marketing Book Podcast by Douglas Burdett

The Marketing Book Podcast

816 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

856 Listeners

Nudge by Phill Agnew

Nudge

177 Listeners

Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS by Jodi Norris

Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS

1 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

45 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

288 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. by Consumer Behavior Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

22 Listeners