Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

July 24, 2018 The Power of Persuasion: How to Use Scarcity and Urgency to Sell More
Scarcity and urgency are powerful persuasion triggers, but are they ethical?
We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.
How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.
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The Power of Persuasion: How to Use Scarcity and Urgency to Sell More

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July 24, 2018 Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
Scarcity and urgency are powerful persuasion triggers, but are they ethical?
We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.
How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
55 min
July 24, 2018 Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Resources Deadline Funnel Influence: The Psychology of Persuasion Thinking, Fast and Slow Hooked: How to Build Habit-Forming Products How to Send Emails with 83%+ Open Rates (Not a Clickbait) Perry Marshall Sphere of Influence The Ultimate Guide to Google AdWords Advanced Google Adwords
0 min
July 24, 2018 Why Your Promotions Get Ignored (And How to Fix This) with Jack Born
Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero. How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Resources Deadline Funnel Influence: The Psychology of Persuasion Thinking, Fast and Slow Hooked: How to Build Habit-Forming Products How to Send Emails with 83%+ Open Rates (Not a Clickbait) Perry Marshall Sphere of Influence The Ultimate Guide to Google AdWords Advanced Google Adwords
0 min
July 19, 2018 How to Start a Marketing Agency (a Practical, No-Bull Guide)
So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day.
I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing.
Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I learned along the way to my podcast listeners.
For starters, most marketing agencies are BAD.
Can this be true?
Unfortunately, there are too many sleazy marketers out there. So I brought David Baker on the show to share his thoughts on why this is and provide a strategy for how to start a remarkable marketing agency from scratch.
David Baker works with entrepreneurs to teach them how to make better business decisions and create firms that are scalable and sustainable.
We discussed:
What exact steps to take before launching your agency
How good agencies can stand out from their competitors
Why you shouldn’t focus on serving local businesses
Where to search when you’re looking for your first client
How to get good clients to come to you
And more
What follows is the step-by-step approach David Baker would use to start a marketing agency from scratch.
Ready to learn how to start a marketing agency?
Step 1: Identify a Viable Target Market
So why are most marketing agencies so bad?
The truth is because they’re afraid to position themselves.
Agencies fear that positioning will limit their opportunity. They become trapped in thinking that if they specialize in the services they provide, they’re stuck in a box.
They risk the chance to work on different projects.
Let me explain why this isn’t true.
“If you’re really good at what you do, it’s hard to imagine limiting opportunities so much that you starve in this world.”—David Baker
When I started my consulting business, we focused on everything. We took on all kinds of companies and projects—from conversion optimization to lead generation and registration.
After a while, we noticed that we worked better with specific business niches. We decided to take a risk and sta
0 min
July 17, 2018 How to Improve Website Conversion Without Sacrificing SEO or Speed
You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.
In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.
Listen to this Episode:
How to Improve Website Conversion Without Sacrificing SEO or Speed

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July 17, 2018How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.
It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.
In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.

Topics covered:
The first step toward designing a conversion-optimized website
Why you need to understand how your potential customers talk for SEO
What questions to ask to find the terminology your customers use
How voice search will drive the future of SEO
The step by step process Nick uses for completing keyword research
How to target keywords for different points in the customer journey
The reason why SEO is really about understanding your customer
How to transform keyword data into a website that converts
Why website design must come after your content is written
The importance of mobile when it comes to website design

Resources mentioned:
How to Use Emotional Targeting to Acquire Happier Customers
From the Future
Keyword Keg
Ahrefs: Competitor Research Tools & SEO Backlink Checker
SEMrush
How To Do Keyword Research in 2018 For SEO - ImFromTheFuture.com
JR Oaks on Twitter
Ryte: Simplify your digital marketing toolset
Business Casual Copywriting with Joel Klettke
3 Steps to Write Copy That Converts with Joanna Wiebe
Traffic Think Tank
Matthew Barby
Backlinko: SEO Training and Link Building Strategies
Webris: The Complete Guide to Blog SEO

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
59 min
July 17, 2018 How to Optimize Your Website for Conversions Without Sacrificing SEO or Speed
You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to optimize your website for higher conversions or search engine results. In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website. We discussed: The first step toward designing a conversion-optimized website Why you need to understand how your potential customers talk for SEO What questions to ask to find the terminology your customers use How voice search will drive the future of SEO The step by step process Nick uses for completing keyword research How to target keywords for different points in the customer journey The reason why SEO is really about understanding your customer How to transform keyword data into a website that converts Why website design must come after your content is written The importance of mobile when it comes to website design Resources From the Future Keyword Keg Ahrefs: Competitor Research Tools & SEO Backlink Checker SEMrush How To Do Keyword Research in 2018 For SEO - ImFromTheFuture.com JR Oaks on Twitter Ryte: Simplify your digital marketing toolset Business Casual Copywriting with Joel Klettke 3 Steps to Write Copy That Converts with Joanna Wiebe Traffic Think Tank Matthew Barby Backlinko: SEO Training and Link Building Strategies Webris: The Complete Guide to Blog SEO
0 min
July 10, 2018 26 Types of Brand Positioning to Stand Out In Your Customer’s Mind
Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds. After analyzing 1,200 case studies, Ulli Appelbaum identified 26 types of brand positioning you can use to stand out.
My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Positioning-Roulette.
Listen to this Episode:
26 Types of Brand Positioning to Stand Out In Your Customer’s Mind

00:00 /

1X

Download file |
0 min
July 10, 201826 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***
Why should companies and marketers care about brand positioning?
Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds.
After analyzing 1,200 case studies, Ulli Appelbaum identified 26 types of brand positioning you can use to stand out.
My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Positioning-Roulette.
Topics covered:
Why brand positioning is more important than ever today
How analyzing 1,200 case studies led Ulli to a unique positioning method
What three key categories build the foundation of every positioning statement
Why the way people behave (or don’t behave) is your starting point
The easiest solution for satisfying your customers’ needs
How to determine what really differentiates your product or services
The importance of barriers and why people wouldn’t use your category
How to use the five senses and brand rituals to create an experience

Resources mentioned:
Product Positioning: 5 Proven Methods
How Smart Positioning Can Make Your Marketing 10x Better
Positioning-Roulette Method Cards
Sapiens: A Brief History of Humankind
WARC
Effie Worldwide
Influence: The Psychology of Persuasion
Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
First The Trousers Then The Shoes
Challenge Category Conventions in 7 Steps (+ Examples)
Hard to be Noticed? Simplify Your Marketing to Win Customers
13 Positioning Principles From Hungry Hungry Hippos

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
1 hr 1 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

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