Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusinessEntrepreneurshipMarketing
Download on the App Store

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

  • The Most Effective Way to Generate Demand with Jeanne Hopkins

    I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

    I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

    https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

    ***

    Most marketers focus on lead generation but it is enough?

    There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.

    I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.

    Topics covered:

    • Why most companies struggle to develop a system for attracting leads
    • The costly mistake marketers make when it comes to their website design
    • How auditing is the first step new marketers should take in demand generation
    • The unexpected reason why promotion is the last thing you should think about
    • Why small teams should go after key objectives vs. individuals
    • What marketers miss when it comes to communication and small wins
    • How we set expectations along the customer journey and why they matter
    • Why we need to become comfortable with video and public speaking

    Resources mentioned:

    • SaaS Monetization - Episode 24 with Patrick Campbell
    • Dan Moyle
    • Toastmasters
    • Dale Carnegie - Public Speaking Training
    • Patrick Campbell: ProfitWell Blog
    • Patrick Campbell: Price Optimization Blog
    • @mvolpe - Mike Volpe on Twitter
    • Sales experience for marketers book or another podcast episode
    • @JeanneHopkins - Jeanne Hopkins on Twitter
    • Jeanne Hopkins on LinkedIn
    • Marketing vs. Communications: The Surprising Difference
    • Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer


    ***

    → Buy my book: book.stfo.io
    → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
    → Take my 60-second quiz: stfo.io/q
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    🐔



    53 min
  • The Most Effective Way to Generate Demand with Jeanne Hopkins
    Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process on setting up a marketing campaign that generates demand and acquires customers. We covered: Why most companies struggle to develop a system for attracting leads The costly mistake marketers make when it comes to their website design How auditing is the first step new marketers should take in demand generation The unexpected reason why promotion is the last thing you should think about Why small teams should go after key objectives vs. individuals What marketers miss when it comes to communication and small wins How we set expectations along the customer journey and why they matter Why we need to become comfortable with video and public speaking Resources: SaaS Monetization: How to Make More From Current Customers - Episode 24 with Patrick Campbell Dan Moyle Toastmasters Dale Carnegie - Public Speaking Training Patrick Campbell: ProfitWell Blog Patrick Campbell: Price Optimization Blog @mvolpe - Mike Volpe on Twitter Sales experience for marketers book or another podcast episode @JeanneHopkins - Jeanne Hopkins on Twitter Jeanne Hopkins on LinkedIn
    0 min
  • How to Create Demand for Your Product (And Avoid Costly Mistakes)
    Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.
    I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
    53 min
  • How to Create Demand for Your Product (And Avoid Costly Mistakes)
    Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.
    I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.
    Listen to this Episode: 
    How to Create Demand for Your Product (And Avoid Costly Mistakes)
     
     
    00:00 /
     
    1X
     
    Download file | Play in new windowSubscribe:
    0 min
  • 4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura
    Why is it so damn tough to design a fulfilling career? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we're joined by Jennifer Dzuira. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this one. In this episode, we discussed: Why most companies won’t design a career path for you The real reason success in entrepreneurship isn’t about what you want to do Why the daily format of your work is more important than the duties Where to find the right business idea when you’re clueless How to create your ideal full-time job when it doesn’t exist yet The counterintuitive approach to networking for introverts Why your ideal target audience is wealthy people Where to search online to discover problems you can solve Resources: Get Bullish Bullish Conference The Best Business Strategy is One That Makes You Money by Jennifer Dziura Marketing: Subreddit The Lean Startup by Eric Ries Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll The Bullish Society Customer Journey Mapping: Get Started in a Few Steps Episode 54 with Georgiana Laudi
    0 min
  • 4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura
    Why is it so damn tough to design a fulfilling career? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we're joined by Jennifer Dzuira. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this one.
    ***
    Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
    53 min
  • 7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger

    I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

    I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

    https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

    ***

    Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.

    Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience.

    Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.

    Topics covered:

    • Why businesses should stop creating more new content
    • What it really means to repurpose your content
    • How to determine whether a piece of content is ideal for repurposing
    • The process for deciding which content marketing channel to focus on
    • How Brittany developed a consistent system for repurposing content
    • The unexpected reason “evergreen content” is a myth
    • Why you need to update old blog posts and what to look for
    • What she learned from the biggest mistake in her career


    Resources mentioned:

    • Finding Social Media Influencers The No-BS Way in 7 Steps
    • Work Brighter
    • Content Shock by Mark Schaefer
    • Sitcom by Saul Austerlitz
    • Zapier
    • Killing Marketing by Joe Pulizzi and Robert Rose
    • Create Unicorn Content - Brittany Berger’s YouTube channel


    ***

    → Buy my book: book.stfo.io
    → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
    → Take my 60-second quiz: stfo.io/q
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    🐔


    49 min
  • 7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger
    Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing. Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience. Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing. We covered: Why businesses should stop creating more new content What it really means to repurpose your content How to determine whether a piece of content is ideal for repurposing The process for deciding which content marketing channel to focus on How Brittany developed a consistent system for repurposing content The unexpected reason “evergreen content” is a myth Why you need to update old blog posts and what to look for What she learned from the biggest mistake in her career Resources Work Brighter Content Shock by Mark Schaefer Sitcom by Saul Austerlitz Zapier Killing Marketing by Joe Pulizzi and Robert Rose Create Unicorn Content - Brittany Berger’s YouTube channel Full Transcript: Louis: Bonjour, bonjour and welcome to another episode of EveryoneHatesMarketers.com, the marketing podcast for marketers, founders and tech people who are just sick of shady, aggressive marketing. I'm your host, Louis Grenier. You're probably following a lot of marketing influencers and brands who are publishing thousands or hundreds of articles every day on the different platforms. One of the key, the one I'm thinking of right now, is Gary Vee, who seems to be tweeting and Instagramming and Snapchatting and posting articles a 100x a day, and it seems like we were told to publish and put out as much as possible in terms of content as marketers, but my guest today makes the point that the quality really went down with all of those, with this approach of quantity versus quality, and that has a huge impact on your business, and we'll tell you why. So today we're going to talk about getting serious about repurposing and creating way less new content on a regular basis, and find out how to do that, and my guest today is a content marketer who helps B2B sales companies to create more productive content through an all in one, holistic approach to content creation, promotion, and repurposing. As you can see, she's quite an expert in this area. She also runs a community of over 1000 female entrepreneurs called Work Brighter, and she's been publishing articles for HubSpot, CoSchedule, Social Media Examiner and a lot of others. I'm really happy to talk to Brittany Berger today. Welcome aboard, Brittany. Brittany: Hi, thanks so much for having me. Louis: Alright. Let's get started, in true Everyone Hates Marketers style. What's the problem with this content creation virus that every marketer seems to have? Why is it such a problem that publishing a lot of content, why is it a problem on our business? Brittany: Well, for the past 10 years or so
    0 min
  • 7 Simple Ideas for Repurposing Your Content (And Why It Matters)
    Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing.
    Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience. Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing.
    Listen to This Episode:
    7 Simple Ideas for Repurposing Your Content (And Why It Matters)
     
     
    00:00 /
     
    1X
     
    Download file |
    0 min
  • 4 Original Ways to Jumpstart a Career You Love with Jennifer Dziura

    I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

    I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

    https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

    ***

    Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck?

    This week we're joined by Jennifer Dziura. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers.

    We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right for you, take note of this one.

    Topics covered:

    • Why most companies won’t design a career path for you
    • The real reason success in entrepreneurship isn’t about what you want to do
    • Why the daily format of your work is more important than the duties
    • Where to find the right business idea when you’re clueless
    • How to create your ideal full-time job when it doesn’t exist yet
    • The counterintuitive approach to networking for introverts
    • Why your ideal target audience is wealthy people
    • Where to search online to discover problems you can solve


    Resources mentioned:

    • How to land your first digital marketing job (with no experience)
    • Get Bullish
    • Bullish Conference
    • The Best Business Strategy is One That Makes You Money by Jennifer Dziura
    • Marketing: Subreddit
    • The Lean Startup by Eric Ries
    • Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll
    • The Bullish Society
    • Customer Journey Mapping: Get Started in a Few Steps Episode 54 with Georgiana Laudi


    ***

    → Buy my book: book.stfo.io
    → Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
    → Take my 60-second quiz: stfo.io/q
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    🐔


    53 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

More shows like Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,447 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,585 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

757 Listeners

The Marketing Book Podcast by Douglas Burdett

The Marketing Book Podcast

816 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

856 Listeners

Nudge by Phill Agnew

Nudge

177 Listeners

Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS by Jodi Norris

Finite By Clarity: B2B Marketing Podcast for Tech, Software & SaaS

1 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

350 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

45 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

288 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. by Consumer Behavior Lab

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

22 Listeners