Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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When it comes to your strategy, nothing is more important than market research.

My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week.

Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research.

Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode.

Topics covered:

• The truth about Steve Jobs dislike for market research
• Why your reputation can’t really be destroyed overnight
• How nearly all marketers miss the key step in their strategy
• The two most important questions to ask your customers
• What mistake companies make when it comes to segmentation
• How to decide which market you should be targeting
• The surprising reason you have less competition than you think

Resources mentioned:

• Marketing Week -- Weekly column by Mark Ritson
• Survey Monkey
• Byron Sharp
• Ehrenberg-Bass
• The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by A.G. Lafley
• Playing to Win: How Strategy Really Works
• Mini MBA in Marketing
• Drayton Bird
• Marketing Week
• @markritson -- Mark Ritson on Twitter
• Mark Ritson on LinkedIn

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to build a marketing team for growth, the non-sleazy way?

Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.

He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.

I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.

Topics covered:

• Why most well-known growth hacks won't work for your business
• What the biggest sin in marketing is today and how to avoid this mistake
• The easiest method to use for providing more value to your customer
• What first step to take when building your marketing team
• Why you must hire a good storyteller (and why humans will always love stories)
• The surprising reason you should interview potential content marketers on the phone
• Who your second hire should be on your marketing team
• Why we shouldn't focus on marketing data and analytics from the start
• How to align a team with specialized skillsets together
• The real explanation for why growth hacking has a bad reputation

Resources mentioned:

• Recruitee
• Growth Tribe Academy
• Tech Crunch
• Trello
• Asana
• Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael Hauge
• Brian Balfour
• Andrew Chen
• Zest.io
• Momentum
• Lean Analytics by Alistair Croll
• Purple Cow by Seth Godin
• Episode 31:Yam Regev on Everyone Hates Marketers
• Episode 39: Nichole Elizabeth DeMeré on Everyone Hates Marketers
• Blog.FerdinandGoetzen.com
• LinkedIn: Ferdinand Goetzen
• Marketing vs. Communications: The Surprising Difference
• Hard to be Noticed? Simplify Your Marketing to Win Customers

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to validate your business idea, the right way.

Marketers have become obsessed with conversion optimization over the last few years.

We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen?

We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups.Josh shared with us his 3-step plan for starting a new business, including how to validate your business idea, where to find your first customers, and cold emailing in the marketing industry.

Topics covered:

• The unexpected reason why most new businesses won't become scalable
• How to quickly generate a compelling business idea that attracts an audience
• Why you shouldn't always listen to your customer feedback
• What holds back aspiring entrepreneurs from achieving their goal
• Where to find your target market in any industry
• Why waiting list landing pages aren't the best validation for your product
• The popular tactic that is ruining your sales email campaign
• Why we should stop optimizing for conversion rates
• What the most human marketing strategy is today
• And more...

Resources mentioned:

• Baremetrics
• Buffer
• InVision
• Webflow
• Marvel
• Stripe
• Hotjar
• Growth Hacking is Manipulation
• Tree House
• Data Camp
• Josh Pigford on Twitter: @shpigford
• [email protected]

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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