Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

October 31, 2023How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Forty-hour work week? Sack that off. Our recent guest is here to tell me how he achieved pure financial freedom and runs a $400k business working just 3-5 hours a week, all whilst doing away with the concept of charging money for time. I know, I know, it sounds too good to be true, but all amazing stories start off that way.
Jonathan Stark is the “ditching hourly” guy, where he teaches independent professionals how to make more money without working more hours.
Topics Covered:
(00:00) - Intro
(02:55) - Who is Jonathan Stark?
(05:35) - Time is more important than money
(10:07) - Consulting to coaching and how it changed Jonathan’s life
(14:32) - Trading time for money is idiotic
(18:03) - Moving from B2B to B2C
(21:45) - The torture of making email lists
(26:59) - A fascination with micro-economics
(28:40) - The only two things Jonathan tracks
(33:12) - Using AI to help with your work
(34:18) - Advice for new startups
(37:30) - Technology that isn’t owned by anyone
(44:40) - The patterns you’ll fall into after writing everyday

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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55 min
October 24, 2023Toxic Hustle: When Business Ambition Eats You Alive (Almost)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. Whether it’s SaaS, marketing, or eCommerce, there are universal obstacles they all have to overcome.
Corey Haines is the Co-Founder of Conversion Factory which, in their own words, is ‘the only product marketing agency for growing SaaS teams accessible on a subscription.’ He’s an impressive guy with an extensive career in marketing, and most importantly, he cuts through the bullsh*t, and he’s not afraid to be open and honest about his entrepreneurial struggles, a breath of fresh air in this ‘grindset’ society.
Topics Covered:
(00:00) - Intro
(02:02) - Are you in danger of burning out?
(05:03) - What is the stair-stepping approach to success?
(08:45) - Start learning in public
(14:28) - No one is a genius, our skill sets are rather imbalanced
(18:20) - Have a direct line of communication with your audience
(26:46) - Keep going, even when it’s rough
(29:23) - Entrepreneurship and survivorship bias
(35:34) - You’ve gotta niche down!
(39:55) - Can you become a billionaire in a small niche?

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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54 min
October 17, 2023Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions.
Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn’s insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations.
Topics Covered:
(00:00) - Intro
(03:25) - Stop feeding your ego, start filling your wallets
(11:08) - How to spot the next big social media trend
(13:04) - Hacking the halo effect: How cognitive biases shape our world
(19:45) - Make your audience fall in love with you
(21:35) - Marketers are sick of marketing bullshit
(26:39) - Are you sabotaging your content strategy?
(29:37) - Do you really think your business will ever be perfect? Think again!
(32:13) - How to authentically connect and build on social media
(40:50) - Win over your hot 5% prospects without the obvious sales pitch
(46:11) - The 7 F’s to capturing your audience’s attention

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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57 min
October 10, 2023Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.
Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.
Topics Covered:
(00:00) - Intro
(01:33) - Customer personas need to die: sorry not sorry
(04:29) - Ever wondered why you just bought that?
(08:04) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs
(13:39) - Betty White's secrets: How to align marketing with actual consumer use
(16:34) - Stop playing marketing bingo and start playing chess
(18:21) - This is what your selling should start with
(21:53) - The struggling moment revelation: decoding true consumer intent
(25:13) - It's stories, not stereotypes, that sell
(32:25) - You think you know, but you have no idea: the unseen forces driving purchases
(35:47) - How game theory beats economics every time
(37:37) - Picking your winning selling strategy
(39:53) - Why your perfect employee might be working at Chipotle right now
(42:44) - Are all your life choices a lie?

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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48 min
October 06, 2023 [BONUS] The Secret Psychology Behind Movie Trailers
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast.
Turns out, there's a winning formula that turns any trailer into a blockbuster smash hit.
And today, Phill reveals what it is.
He's spent way too long watching trailers, and way too much money creating his own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.
- Blindsight book https://www.popneuro.com/book
- How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A
- Auralnauts backing music: http://bit.ly/3TWGeGe
- Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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36 min
October 03, 2023The Banana Principle: Why Loyalty Programs Are Rotten To The Core
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.
Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.
Topics Covered:
(00:00) - – Intro
(01:27) - – “The Banana Distribution”: How to decode your customer's buying patterns
(08:29) - – Forget the 80/20 rule: Learn the real customer distribution
(11:55) - – Are overspending on the wrong customer segment?
(18:32) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior
(21:18) - – Should loyalty and retention be your Holy Grail?
(24:22) - – How to smell the BS in marketing reports
(29:30) - – Wiemer’s 3 evidence-based marketing resources

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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35 min
September 26, 2023How To Get a Damn Marketing Job
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Step into the arena with Erika Klics, “a self-proclaimed SaaS nerd, unapologetic LinkedIn addict, and Job Search Strategist for the Tech Industry”. With a track record of spearheading talent drives for powerhouses like Zapier, she's not your average strategist; she's the real-deal guide for cutting through the cluttered job market.
In this episode, Erika spills the beans on landing top-tier marketing roles in a highly competitive field. If you're a marketer tired of fluff and looking for a clear path to success, this episode is your no-bullshit battle plan!
Topics Covered:
(00:00) - Intro
(02:12) - The Art of Job Search: Beyond Just Selling Yourself
(08:12) - Erika's Pro Tips: Turnaround Skills and the Secret to Success
(10:13) - The Personal Blueprint: Define Your Desire and Showcase Your Strengths
(11:30) - Sniper’s Approach: Pinpointing Roles and Skills That Count
(17:55) - The Interview Ace: Deploying Success Stories as Your Secret Weapon
(22:01) - How to Convey Your Wins: The Habit Every Job Seeker Must Cultivate
(29:00) - No More Holding Back: The Assertive Mindset Revolution in Job-Hunting
(34:20) - The 100% Fit Fallacy: Why the Hustle Never Stops
(36:55) - The Golden Query: The #1 question to ask in an interview
(38:46) - The Job Seeker's Toolbox: Essential Resources and Communities

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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41 min
September 19, 2023Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate.
Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of your content empire.
Topics Covered:
(00:00) - Intro
(01:38) - The Kardashians and beyond: How to identify real content creators
(02:48) - Did Joe Pulizzi really invent content marketing?
(04:12) - Generic content needs to die: Embrace the tilt or stay silent
(07:00) - Is more always better? (the quality-quantity debate)
(11:35) - Identify your target audience
(13:52) - How to find your unique spot in a crowded market
(16:11) - The secrets to spotting the next big thing
(18:32) - The "listening post" strategy: How to grasp your audience's needs
(20:30) - How to craft your unique content mission for max impact
(23:27) - Finding your groove: Picking the perfect platform for your stories
(26:35) - Trimming the fat: Prioritize finances in your content journey
(29:50) - The ultimate guide to monetizing content
(32:22) - Summarizing what Joe shared with us today

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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37 min
September 12, 2023 0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK’s top marketing podcast) and yours truly.
We rip apart the myth that a few spare hours a week can make you a podcast sensation, explore the high-wire act of balancing a full-time job and a side hustle, and unearth the kind of grit it takes to keep the mic hot for years. This episode is your wake-up call—it's not just about time; it's about how much of your soul you're ready to invest to grow your audience and get to 1M downloads and beyond.

Topics Covered:
***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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53 min
August 01, 2023How to Become THE Apex Marketer (7 Evolutionary Principles)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.
Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.

Topics Covered:
(00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles)
(03:37) - What is evolutionary psychology?
(06:43) - Rational vs. irrational: what it means for marketing pros.
(07:53) - Upside vs. downside bias
(11:29) - Humans are built to be tribal
(14:45) - Why stories help us to survive
(19:18) - The best thing you can do to really understand your customers
(22:47) - Don't do this when doing market research
(30:01) - Why humans always need to pick a side
(31:27) - Why conspiracy theorists and Mercedes drivers have in common.
(34:37) - Why it sometimes makes sense to make things harder to get
(36:51) - The "Pretty Woman" effect or why we're willing to suffer for the group
(41:06) - Your editorial tone can't be accidental

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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45 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: