Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

By Louis Grenier | Marketing & BrandingBusiness Entrepreneurship Marketing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast episodes

March 26, 2024How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:
The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobs
How Paul made the leap from a successful corporate career to pursue what made him feel truly alive
The unexpected truth about the relationship between money and the willingness to take risks in career and life
Paul's candid perspective on the challenges and rewards of trying to get paid for doing what you love
The key realization Paul had about what makes work feel genuinely fulfilling and meaningful
If you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.
(00:00) - Intro
(01:58) - What's Paul's core idea behind the Pathless Path
(05:34) - The process behind the interviews
(10:33) - Is money important to change career path
(14:55) - How doing what you like can push your career
(18:24) - Discovering what makes you feel alive
(27:14) - The unconventional launch of The Pathless Path
(31:36) - The importance of genuine connection with people
(39:16) - What are your yearnings?
(45:02) - Is the traditional script being overwrote
(51:11) - Summary
(52:48) - Top 3 resources

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
55 min
March 19, 2024The BS-Free Guide to Building Communities That Last More Than 3 Months
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.
(00:00) - Intro
(02:04) - Reasons why you shouldn't start a community (yet)
(09:22) - Andy's perspective on what's a community
(10:52) - Tailoring your community to your personality and strengths
(19:57) - Tips that will ignite your community
(34:19) - The insider's guide to community management
(38:06) - The power of hot seats
(40:54) - Costly mistakes to avoid when building your community
(44:11) - Attracting your ideal founding members
(49:39) - Outro

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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55 min
March 12, 2024Why So Serious? 5 WILD Ways to Generate Money-Making Ideas
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.
(00:00) - Intro
(01:43) - Why you shouldn't take yourself too seriously!
(05:52) - The improv secret to unleash your mind
(08:33) - Jocelyn's journey through adversity
(15:38) - What is at the epicenter of "The Brain Lady"'s method
(21:04) - Practical case with Jocelyn's method
(26:29) - Decoding the method
(36:43) - Making changes that stick
(43:44) - How to learn like a pro (insight from the animal kingdom)
(48:45) - Jocelyn's Top Picks

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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52 min
March 05, 2024How to Find Undiscovered (Yet Profitable) Niches
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.

In this episode, you’ll learn:
The essence of positioning in business
How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
How to identify your skills and leverage them to make money
Resources and Recommendations:
Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
"Improvisation and the Theatre" by Keith Johnstone
"Thinking in Bets" by Annie Duke
Topics Covered:
(00:00) - Intro
(01:33) - The importance of positioning in business
(06:29) - Who can ruin your positioning?
(11:06) - Why 99% of business is b*lls
(13:10) - Leveraging experience and skills for career evolution
(17:46) - Finding and mastering your niche
(19:47) - Knowing when to specialize
(23:17) - Embracing career changes
(31:12) - Navigating niche market risks
(45:49) - Emily’s top 3 resources

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
52 min
February 27, 2024Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.
She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank.
In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!
Topics Covered:
(00:00) - Intro
(01:46) - The secret to niche success
(04:13) - The risk of going too broad
(08:01) - The top-down approach and the bottom-up approach
(11:21) - Practical case of going ULTRA-NICHE
(13:45) - How to validate your niche
(17:31) - How to know your positioning is right
(22:10) - The power of positioning precisely
(30:30) - Market research for positioning
(33:17) - The significance of words in positioning
(48:29) - What marketers should learn today
(52:58) - Top 3 resources

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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56 min
February 20, 2024How to Grow an Audience When No One Seems to Listen
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand.
This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos.
From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure.
In this episode you'll discover:
The creative process of composing music
The importance of discipline and belief in your work
Social media practices to grow your audience
Topics Covered:
(00:00) - Intro
(01:18) - Who is Zeke Sky?
(03:03) - People's perception of the world of metal music
(08:25) - Debunking the misconceptions about composing music
(12:41) - Zeke's inspiration to compose
(15:14) - The creative process of Zeke Sky
(22:51) - Zeke Sky's life before the pandemic
(28:45) - Building a powerhouse brand in a challenging environment
(35:26) - Tips to grow your audience on social media
(44:43) - The psychological impacts of growing your audience
(48:48) - Outro

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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51 min
February 13, 2024How To Have the B*lls To Do What You REALLY Want
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland.

Topics Covered:
(00:00) - Intro
(01:45) - The price of not following your guts
(06:51) - The benter Dublin vs Cork
(09:15) - The turning point for success
(15:22) - The eureka moment
(17:04) - Swimming upstream
(20:39) - The importance of self-awareness
(23:31) - What coming up to success looks like
(27:23) - The art of mixing conventions
(33:12) - Being successful and unknown
(37:26) - The SpongeBob phenomenon
(43:10) - Staying true to yourself
(49:15) - Outro

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
53 min
February 06, 2024How to Build an UNIGNORABLE Personal Brand
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing your own party." For over 48 years now, Matthew has been helping Americans get free money. He has also written 100 books on how to get money from the US government.
Topics Covered:
(00:00) - Intro
(01:24) - Throw your own party
(06:12) - The wild ride of a financial advice guru
(11:45) - Money, misery, and crazy suits
(22:28) - Dress up in a cheese suite
(32:14) - Heart over hate
(40:38) - Fail, love, repeat

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
44 min
January 30, 2024How to Have Better Ideas (Lessons From The Onion’s Creator)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com.
Topics Covered:
(00:00) - Intro
(01:47) - The invisible architects of humour
(07:11) - Anonymity over fame
(15:56) - How Jim's Journal broke the mould in comic strips
(20:59) - How to take context and f*ck with it
(29:54) - Why churning out ideas beats polishing them
(36:17) - How to keep your creative identity unspoiled
(41:51) - “You have to fall in love with that idea”
(47:26) - Work, passion, and living a fulfilling life
(48:48) - Where can you find Scott?

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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50 min
January 23, 2024How to Shake Up Industries That Hate Change (4 Principles)
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.

Topics Covered:
(00:00) - Intro
(01:10) - A crusade against euthanasia and corporate America
(05:48) - A new approach to animal welfare
(08:59) - The affordable solution to pet care
(10:28) - Why nonprofits struggle to revolutionise veterinary care
(15:10) - Challenging conventional workplace wisdom
(17:35) - Staying true to the cause
(19:20) - How sticking to your niche can save your career and sanity
(23:40) - Keep it simple in a complex world
(28:00) - How a simple promotion turned into a consumer confusion catastrophe
(29:44) - Customer service lessons from Southwest Airlines and Chick-fil-A
(31:30) - The unconventional way to create a culturally rich workplace
(34:12) - Stacey’s resources

***
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔
38 min

About Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

From the publisher's feed

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: