Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Grow an Audience When No One Seems to Listen


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In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. 

This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. 

From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. 

In this episode you'll discover: 

  • The creative process of composing music
  • The importance of discipline and belief in your work
  • Social media practices to grow your audience

Topics Covered:

  • (00:00) - Intro
  • (02:22) - Who is Zeke Sky?
  • (04:07) - People's perception of the world of metal music
  • (09:29) - Debunking the misconceptions about composing music
  • (13:45) - Zeke's inspiration to compose
  • (16:18) - The creative process of Zeke Sky
  • (23:55) - Zeke Sky's life before the pandemic
  • (29:49) - Building a powerhouse brand in a challenging environment
  • (36:30) - Tips to grow your audience on social media
  • (45:47) - The psychological impacts of growing your audience
  • (49:52) - Outro

  • ***

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    Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBy Louis Grenier | Marketing & Branding

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