Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is not afraid to push boundaries or take risks and is most definitely not boring.

In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.

He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.

Topics covered

• Why people are crippled by the fear of being honest
• The biggest mistake companies make with their content
• Producing one piece of good content that has impact
• Developing a strong team that learn by their mistakes
• How to start offending people so that you’re loved by some and hated by others
• The process for creating great content that makes people actually buy stuff
• What you need from a client to be able to market a product with leverage
• How you know when you’ve struck marketing gold
• The more you speak to people and understand their culture the more you will get out of it

Resources mentioned

• Offended Marketing
• HubSpot
• A Short History of Nearly Everything - Bill Bryson

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid.

In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable.

If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you.

Listen in to learn how to “blue-sky” your dreams and take your work to the next level

Topics covered

• The state of modern advertising
• “Blue-sky” marketing exercises and changing your mindset
• Humanizing big data and the importance of diversity
• Rebalancing the power equation
• How to productize your business
• Thinking of your audience as your team
• Identifying your values and finding your default throwaway descriptor

Resources mentioned

• Cindy Bot on Facebook
• Cindy on Twitter
• Cindy on Facebook
• Cindy on LinkedIn
• Make Love Not Porn on Twitter
• [email protected]
• [email protected]

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives).

This is far from being the truth. Here's why.

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

This episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking risks.

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. 

His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.

Topics covered:

• Ken’s most successful marketing stunt 
• Ken’s formula for creating marketing stunts
• Going for a particular audience and not compromising
• Learning from stunts that don’t work out
• The problem with trying to be too clever
• Simpler is better
• Combine your USP with something that’s never been done before
• Borrowing ideas from other industries
• Getting into trouble is a sign you’ve done something right 
• Advice for people who are afraid of getting it wrong
• Why you should never repeat yourself

Resources mentioned:

• Hemingway 
• Salesforce
• Infusionsoft
• Toodledoo
• BombBomb Video
• The Producer’s Perspective
• Break Through the Noise in Marketing by Doing Less
• How to Compete with Big Brands Even with Very Few Resources
• Buying Triggers: 6 Steps to Create Explosive Demand

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.

The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.

Topics covered :

• What we can learn from the mistakes that Ron Johnson made
• Don’t use your own worldview in marketing as it will be very different from someone else's worldview
• Acting as a customer to understand how and why people buy
• Why you should test changes in small areas before making big company-wide changes
• Applying the same strategy of watching people in stores to how people behave when they shop online
• Why you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get results
• What you can do to truly understand your audience and build empathy
• Try to imagine what it's like to be the person you seek to serve

Resources mentioned:

• Scientific Advertising by Claude Hopkins
• Ogilvy on Advertising by David Ogilvy
• The War of Art by Steven Pressfield
• The Art of Possibility by Rosamund and Benjamin Zander
• This Is Marketing by Seth Godin
• The Marketing Seminar
• altMBA
• The Mystery Show
• Zig Ziglar on YouTube
• Bandwidth by Eliot Peper
• How to Compete With Big Brands Even With Very Few Resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?

What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.

I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.

Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.

Topics covered:

• Choosing a small niche target audience
• Creating and promoting valuable free content
• Building trust to generate leads and create profit
• Consumer culture and why everybody hates marketers
• Advice and resources for overwhelmed marketers

Resources mentioned:

• Purple Cow by Seth Godin
• Permission Marketing by Seth Godin
• Kevin Kelley - kk.org
• The Cathedral and the Bazaar by Eric Raymond
• Penguin Magic
• Scientific Advertising by Claude Hopkins
• Ogilvy on Advertising by David Ogilvy
• The War of Art by Steven Pressfield
• The Art of Possibility by Rosamund and Benjamin Zander
• Daft Punk: 5 Marketing Lessons to Make Your Business Famous

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How do you start a marketing agency?

My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departments and is an expert on our topic today.

David will share with us a practical, no bullshit guide to starting a marketing agency and wisely choosing your target market. He brings so many different ideas and approaches to this discussion that you will not want to miss it and his remarkable advice.

Topics covered:

• Why agencies are bad at marketing
• How to start a marketing agency from scratch, a step-by-step guide
• Communicating your strengths and weaknesses
• Choosing a viable target market
• Finding your first clients
• Starting an agency while keeping your day job
• David’s recommended resources

Resources mentioned:

• Read the article based on this episode: How to Start a Marketing Agency (a Practical, No-Bull Guide)
• UniqueAbility.com
• Win Without Pitching
• Recourses.com
• Ignition Consulting Group
• [email protected]
• Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
• How to Start a Marketing Agency (a Practical, No-Bull Guide)

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.

Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list.

He has worked for Intel, Facebook and Mean.com before striking out on his own.

Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today.

Topics covered:

• Launching a business idea
• How to find a marketable service to provide
• Starting by working for free
• Validating ideas manually before starting with automation
• Networking methods to find clients
• The 80/20 rule: Spend 80% of the time sticking with what works, and 20% experimenting
• Becoming a better marketer and Noah’s advice and resources

Resources mentioned:

• Moz, GrowthHackers, Product Hunt, Angel.co, Inbound.org
• Just Do It by Art Williams
• The Ultimate Sales Machine by Chet Holmes
• AppSumo, Sumo, Briefcase
• The 18 Books That Changed my Life by Noah Kagan
• [email protected]

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Don't do it.

Here's why.

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔