Evelyn Mora, founder and CEO of VLGE, joins Phillip and Brian to challenge how we think about AI training data, brand identity, and the coming era of individual-first commerce. We move from the mechanics of world modeling to the cultural philosophy of what it means for brands to let go, adapt, and become an ingredient rather than the star of the show. 

PLUS: Strata Volume 001 is available for purchase now! 

[00:06:46] "A good agent would know my budget, my personality, my preferences." — Evelyn Mora

[00:21:08] "When you have humans going and playing and reacting with their free will and their freedom and their personality and identity... that to me is the ultimate high signal data." — Evelyn Mora

[00:40:06] "Brands should kind of evolve into these different mediums... into a flavor that can really be mixed into everyone's lives." — Evelyn Mora

[00:53:54] "In this agent Hunger Games, it really does matter how you train and what kind of training data you capture." — Evelyn Mora

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