Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.

This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.

In this episode, we reveal:

• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities

• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches

• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation

• Testing methodology that delivers results — budget allocation, timeline expectations, and success metrics

We share real client insights on how strategic content distribution creates the brand signals AI Max needs to generate high-performing recommendations.

As our Head of PPC, Rebecca Pilkington, explains:

"You need to feed the machine. Because it's machine learning, and the more you give it, the better results you get. But you can't just sit back and let the ads run. You need a human element — that's the strategic oversight role moving forward."

Ready to implement AI Max while competitors remain stuck in manual keyword management? This episode provides your complete action plan for the AI-driven search era.

Get the show notes:

https://exposureninja.com/podcast/dojo-53/

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