Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essentials of bridal consultations, pricing, contract management, and hands-on floral design techniques.

Timestamps:

• [00:00:02] Introduction
• [00:00:26] Meet Jeni from the Floral Hustle podcast
• [00:01:19] Parallel passions and bridging the education gap
• [00:02:54] Expanding services: From farming to floral design
• [00:05:21] Wedding budgets and the ala carte approach
• [00:07:19] Streamlining processes and consultations
• [00:11:20] Gaining confidence and improving skills
• [00:14:44] Managing expectations and client relationships
• [00:17:17] Practical advice: Weather, substitutions, and setting boundaries
• [00:24:05] Essential contract clauses and handling liability
• [00:29:16] Building relationships with local florists
• [00:32:14] Workshop details: Dates, location, and agenda
• [00:34:41] Workshop value and expectations

Key Takeaways:

• Boot Camp Overview: Liz and Jeni explain the need for this workshop, targeting both flower farmers and florists interested in enhancing their wedding floral services.
• Bridal Consultations: Learn the importance of setting clear expectations, role-playing scenarios, and handling the administrative side of wedding services.
• Pricing and Contracts: Get insights into effective pricing strategies, understanding market value, and protecting yourself with well-crafted contracts.
• Hands-On Techniques: Discover the essential skills needed for creating stunning bridal bouquets and other wedding florals using local flowers.
• Confidence Building: Understand the role of confidence in client interactions and how it can significantly impact your business growth.
• Workshop Details: Join Liz and Jeni on July 8-9 at Sunny Mary Meadow Farm for an immersive experience that promises to elevate your floral business.

Links Mentioned:

• Farmer Florist Boot Camp Registration: Register Here
• Contact Information:
  • Liz Fiedler: Email
  • Jeni (Floral Hustle): [email protected]

Follow Us:

• Sunny Mary Meadow on Instagram: @‌SunnyMaryMeadow
• The Floral Hustle on Instagram: @‌TheFloralHustle