Many creators aim for fame, but only a few build lasting careers while others quickly fade. What sets the long-term successes apart?

This week at Craft & Commerce, Nathan interviews Ex-YouTube employee, Jon Youshaei, to uncover the secrets.

They discuss the truth behind captivating social content to stand out in the crowded digital landscape, effective methods for building a thriving newsletter subscriber base, and tips on hiring the right team to scale faster.

Timestamps:
00:00 Introduction
01:13 Long-Term vs. Short-Term Creator Success
05:25 Capturing Audience Attention
08:09 The Value of True Students Over True Fans
12:16 Hiring and Delegating for Success
21:11 Balancing Creator Aspirations and Team Loyalty
26:43 Jon’s Creator Business
29:37 Newsletter Systems and Processes
33:16 Exclusive Interview with Mr. Beast
39:00 Strategies for Growing Your Audience
43:33 Scaling While Maintaining Quality
48:01 Creating Effective Landing Pages
49:48 High-Converting Video Strategies
55:00 Building a Strong Team
58:54 Service-Based vs. Product-Based Businesses
01:01:31 Handling Uncertainties in Business
01:03:40 Main Motivations
01:04:51 Effective YouTube Packaging Strategies
01:09:22 Chasing Views vs. Maintaining Quality
01:10:53 Insights from Jon’s Time at Instagram and YouTube
01:13:58 Creating Live/Raw Content
01:15:13 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
X: https://x.com/nathanbarry
Website: https://nathanbarry.com/

Follow Jon:
YouTube: https://www.youtube.com/@youshaei
X: https://x.com/Youshaei
Instagram: https://www.instagram.com/youshaei/
TikTok: https://www.tiktok.com/@youshaei/
LinkedIn: https://www.linkedin.com/in/youshaei/
Website: https://www.youshaei.com/

Featured in this episode:
Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=_VzzVkCBaye9da_l
ConvertKit: https://convertkit.com/
Pat Flynn: https://patflynn.com/
Jay Clouse: https://creatorscience.com/author/jayclouse/

Highlights:
01:25 Teach a skill that makes money to people who have money
13:44 Creators are proud of very strange things
19:28 Perks of working for well known creators
22:56 If you pay for half of someone’s time, you get a quarter of their attention
25:06 Questions Nathan asks when interviewing people
01:04:05 What really drives Nathan?