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Extreme Business Makeover: Overhauling a Decade-Old Brand
Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation.
A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.
Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again.
Tune in to learn:
returning customers and B2B customers all at the same time
Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
View all episodes
By Shopify
4.5
374374 ratings
Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation.
A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right.
Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again.
Tune in to learn:
returning customers and B2B customers all at the same time
Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
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