How to Build a Thriving Home Care Franchise | Interview with Emma Dickison of Home Helpers
We're LIVE from the International Franchise Association (IFA) Conference! In this episode, we dive deep into franchise success, home care industry growth, and why choosing the right brand is critical for your exit strategy.
Guest: Emma Dickison – President & CEO of Home Helpers, IFA Board Member, and past Board Member of the Home Care Association of America.
Sponsored by: SEO Samba – AI-driven marketing for predictable franchise success!
Key Topics Discussed:
✅ The booming home care industry & why demand is skyrocketing
✅ How to choose the right franchise for long-term success
✅ The power of a proven franchise system vs. going solo
✅ What sets top-performing franchisees apart from the rest
✅ The secret to a successful franchise exit strategy
Timestamps:
00:00 – Live from IFA: Why franchising accelerates business success
01:12 – Meet Emma Dickison: CEO of Home Helpers & franchise industry leader
02:45 – Why the home care industry is growing fast (15,000 Americans turn 65 daily!)
04:10 – What makes Home Helpers unique in a crowded market?
05:30 – Franchise vs. Independent Business: Which is better?
06:45 – The power of franchisee support: A network, not just a business
08:00 – How to avoid costly mistakes by leveraging a franchise playbook
09:15 – Emma’s final words of wisdom for future franchise owners
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