Brien Gearin is a partner and podcast host at Millionaire University and a successful digital marketing agency owner helping small businesses dominate with local SEO and online advertising.  Brien discusses the steps for aspiring entrepreneurs to succeed in their chosen industry. Millionaire University aims to coach and support individuals at any starting point—whether they're just beginning or need guidance to get on track.

Brien discusses the mindset differences between entrepreneurs and non-entrepreneurs, especially around taking risks, as well as that success often comes down to having the right information and education, which can inspire action. He explains that Millionaire University aims to empower people at all stages of life—whether they're young and exploring career paths, stuck in a 9-to-5, or ready to launch a business idea they've always dreamed of. The program provides practical guidance and support to help people turn their goals into reality.

Gearin talks about the challenges of business ownership, especially knowing when to cut ties if things don't work out. He emphasizes the importance of networking, calling it "your net worth," and shares how he mastered hiring through his network by always being on the lookout for talent. Following the "always be hiring" philosophy, he would bring on great people even without an immediate role for them.

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Mark Janasik is the Co-Founder of Southern Grounds & Co, an award-winning coffeehouse that reimagines vibrant, healthy communities. He discusses Southern Grounds’ journey into franchising, starting with their 3 corporate locations and plans to add 4 more within a year. The franchising idea took off when HMS Host, a global powerhouse, discovered Southern Grounds and wanted them in Jacksonville International Airport, impressed by their unique coffee experience.

Each Southern Grounds location personalizes 20% of its menu, allowing franchisees to choose from proven 'Chef Selections' based on local demand. With analytics and a flexible selection of 20-30 additional menu items, the brand ensures profitability by optimizing menu mix and food costs. Mark talks about how Southern Grounds collaborates with preservation architects and designers to honor the history and character of buildings and communities, often using renovations to spark revitalization across neighborhoods. Their approach makes each coffeehouse a cornerstone of local redevelopment.

Mark is seeking franchisees with passion for community, coffee & culinary excellence. He looks for entrepreneurial candidates who appreciate hospitality, sustainable cooking, and seasonal flavors. Ideal franchisees are financially qualified, community-focused, and driven to make a positive impact.

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David Ogman, Wealth Advisor with Fortuna Wealth | Raymond James. David discusses the appeal of owning a franchise business, highlighting the benefits of a proven business model and consistent cash flow, which reduces stress compared to mid-career corporate jobs prone to layoffs. 

Today, there are more opportunities to be your own boss, particularly through franchises in various industries. David believes that entrepreneurship is the future and encourages listeners to pursue business ownership for more independence and success in the evolving world.

David talks about the value of investing early, and the power of compound interest, suggesting investing young through a Roth IRA for tax-free growth. He reflects on lessons learned from his late father, a wealth manager, who encouraged him to start investing early, underscoring the importance of financial discipline. 

He also emphasizes the importance of starting early with retirement savings in your 20s, especially for those who may not have financial guidance from parents or advisors. He encourages the audience to put money into a 401(k) with employer matching, contributing what you can, and possibly investing in an IRA. 

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Link to Youtube: https://youtu.be/dKCZSRm6gZc?si=D48EANvqhSpyqsEd

Jessi Walter Brelsford is the Founder & CEO of Taste Buds Kitchen. Working on Wall Street, Jessi was looking for a way to combine her passions for food, family and fun. She hosted her first cupcake making birthday party at her friend’s loft in Soho. It was a hit and Taste Buds Kitchen was born! Taste Buds Kitchen’s mission is to be the top culinary entertainment experience for kids, families and adults!

Jessi describes the qualities that make successful franchisees, emphasizing their engagement and passion for the business. She highlights the dedication and sacrifices of franchisees while exploring the benefits of franchising. 

She discusses building loyal client relationships through various events at Taste Buds Kitchen, as well as discussing the Discovery Day event and the franchisee selection process. Jesse talks about the goals for expanding to 200 locations through a franchise model and the importance of transparency and growth strategies in franchise management.

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Link to Youtube: https://youtu.be/dKCZSRm6gZc?si=D48EANvqhSpyqsEd

Josh Minturn serves as the VP of Franchise Development for Outdoor & Emerging Brands, a group of 7 franchised business models at Authority Brands and Larry Amos is the President at DoodyCalls. 

Josh advises potential franchisees to first take personal inventory and understand their own "why" before exploring franchise opportunities. He emphasizes the overwhelming number of options and encourages thoughtful self-reflection. He discusses the process of guiding potential candidates in their decision-making journey, without pressuring them to choose a specific brand. The goal is to provide them with enough information to make a well-informed decision about their future.

Larry discusses the diverse backgrounds of successful franchisees within DoodyCalls. He mentions that the franchise attracts people from all walks of life. He emphasizes that the brand does not discriminate and welcomes individuals from various professions, making it accessible to anyone interested in joining. For potential candidates, he focuses on transparency and introducing the culture at DoodyCalls and Authority Brands. A key part of their interview process involves asking candidates if they've validated the business by speaking with franchisees. Given how busy franchisees Larry offers to direct candidates to specific owners who can address concerns or questions, such as what's keeping them up at night, to help candidates better understand the business.

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Link to Youtube: https://youtu.be/dKCZSRm6gZc?si=D48EANvqhSpyqsEd

Renowned for creating award-winning restaurant concepts, Chris Tripoli has lent his expertise to projects across the US and internationally. He teaches courses on restaurant operations for the Small Business Development Centers and is a Food Service Consultants Society International member. As a regular speaker at industry conferences and contributor to RestaurantOwner.com since 1998, Chris also hosts the podcast “Corner Booth.”

Chris discusses how some successful big brands become complacent, failing to continually question and improve. This acceptance of mediocrity is dangerous for long-term success. The speaker emphasizes the importance of avoiding mediocrity, as brands that lose focus on customer needs and fail to innovate often face leadership changes or get acquired, ultimately prioritizing profits over guest satisfaction. 

He also emphasizes three key points for franchise success, as well as discussing various strategies for structuring an exit as an independent restaurant owner. Beyond selling to a group looking to franchise, other options include selling to someone interested in growing the concept further. Additionally, "inside deals" are becoming popular, where owners sell to key employees or investors already involved in the business.

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Link to Youtube: https://youtu.be/dKCZSRm6gZc?si=D48EANvqhSpyqsEd

Doug Smith, Senior Vice President of Franchise Development at BELFOR Franchise Group, and D’Wayne Tanner, Vice President of Franchise Development within BELFOR Franchise Group talk about how franchising has become a mainstream, accepted path to business ownership. They highlight franchising as a safer route to entrepreneurship, where franchisors have already made and learned from mistakes, providing a structured framework for new business owners. They participate in a "one-minute brand dash," where they briefly highlight 11 different brands in a rapid-fire speed round.

Doug and  D’Wayne discuss how the top-performing franchisees in this home service company share a strong focus on customer service. They are comfortable working with people, especially in customers' homes, which are considered personal sanctuaries. While prior sales or marketing experience isn't necessary, being at ease in conversations and interacting with clients is a key trait they look for in candidates. They add that younger people, in their twenties and thirties, are increasingly jumping into entrepreneurship and franchise ownership, breaking the stereotype that it's only for older individuals. 

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Link to Youtube: https://youtu.be/dKCZSRm6gZc?si=D48EANvqhSpyqsEd

Julie Cartwright,  President of Pvolve, shares her experience meeting Rachel Katzman, a founder with an incredible idea they couldn't refuse. Katzman introduced a method that combines functional movement and resistance-based training, aimed at improving well-being while sculpting a "killer body." The concept was so compelling that she decided to partner with Katzman to launch a company. Initially, the business had a strong digital focus, featuring patented resistance equipment and a functional movement-based method as its core.

Pvolve is a fitness approach that focuses on a "women-first lens" due to women's unique hormonal fluctuations and varying needs throughout different stages of life. However, the program is not exclusively for women; it can also benefit men, especially in areas like flexibility, which could improve activities such as golf.

Julie explains that Pvolve benefits from strong national marketing and a direct-to-consumer (DTC) model. This approach allows them to build a consumer base before opening new physical locations.  She discusses the marketing support provided to franchisees, particularly in the P-Volv franchise. Franchisees receive assistance from a marketing specialist who helps guide them through the process. Each franchisee commits to both local and digital marketing efforts, with strategies tailored to the specific demographics of their area. 

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Carl J Cox is the Host of The Measure Success Podcast, $4 Million Strategies, author of Lost at CEO, and the Founder and CEO of 40 Strategy.

Carl discusses his experience working with seven diverse companies, each achieving growth from 2X to 7X, despite being very different organizations. He emphasizes that every business has fundamental principles and that success involves understanding what isn't working within your business, people, processes, and systems. Carl notes that many organizations recognize issues but are unwilling to act on them. 

He talks about how to better support employees, emphasizing that understanding their needs and being present for them is more important than offering more money. He mentions that money is rarely a top reason employees leave; instead, employees often leave due to issues with a specific person, such as a supervisor or boss.

Carl emphasizes the importance of breaking down large objectives into smaller, manageable tasks that can be completed weekly over a ten-week period, known as a "sprint." 

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John Hewitt, Founder of Loyalty Brands, advises finding an industry you love, working hard, and persevering. Using their pet grooming business as an example, where all the owners are passionate about pets, they emphasize that life is too short to dread your work. Instead, you should look forward to Mondays and be proud of what you do.  John reflects on the idea that the only two guarantees in life are death and taxes, making them a reliable business. However, a third certainty is mentioned: change.

Loyalty Brands is a synergistic group of franchise businesses and services designed to dovetail together to help the franchise buyer to prosper both quickly and over the long term. Each of the Loyalty franchise concepts are easily knitted together to provide interested prospects a portfolio of businesses that are exciting for them to consider.  The brands under the Loyalty umbrella include ATAX Tax Service, Zoomin Groomin, Loyalty Business Brokers, CR3 Exterior Remodeling, Little Medical School, The Inspection Boys, and Ledgers Accounting and Business Services.

John advises that even if someone has no experience in a specific field like plumbing, HVAC, or cutting hair, they should still consider it if the business model resonates with them. He highlights his experience in the tax industry, where many newcomers had no prior knowledge of taxes. He explains the benefits of the industry, such as its seasonal nature, recession-proof status, and the challenge of dealing with the IRS. John encourages anyone interested in an unfamiliar industry to spend time in the field to see if they enjoy it before fully committing.

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Link to Youtube: https://youtu.be/dKCZSRm6gZc?si=D48EANvqhSpyqsEd