1. “People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD
2. “Make sure that your SMS strategy really lines up with what your brand is about.” @jadesai94 #DTCPOD

We Speak About:

• [00:44] Breaking down GrooveLife’s segmenting email strategy 
• [03:29] Not Pot’s pre- purchase SMS strategy 

Steal this email from GrooveLife and this direct SMS strategy from Not Pot 

In today’s episode of fantastic emails and texts, we’re looking at content from GrooveLife and Not Pot

GrooveLife is a brand that stands out for producing top-of-the-line active lifestyle accessories, while Not Pot develops vegan CBD products.

GrooveLife sends out a great email that segments their users and prevents unsubscribes while Not Pot has SMS strategy that sets expectations and curates loyal followers.

Stay tuned as we dive into an awesome email from GrooveLife and an informative SMS strategy  from Not Pot .

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Mentioned Links:

GrooveLife’s opt-out email: https://twitter.com/BryantGarvin/status/1386820671271882752

Not Pot’s strong SMS strategy: https://blueprint.store/post/5-food-beverage-brands-killing-it-with-sms-marketing