1. “If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD
2. “If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful.” @jayde3sai #DTCPOD

We Speak About:

• [01:03] Kettle & Fire’s educational email
• [03:39] Snow’s before and after SMS strategy 

Try this email from Kettle & Fire and this SMS image strategy from Snow

In today’s episode of fantastic emails and texts, we’re looking at content from Kettle & Fire and Snow

Snow is a brand that creates revolutionary products for oral care, while Kettle & Fire develops  bone broth made with bones from organically raised chickens or cattle

Kettle & Fire sends out a great educational email to inform customers of the benefits of bone broth, while Snow has an awesome SMS that shows how their products can improve your life

Stay tuned as we dive into an awesome email from Kettle & Fire and a visual SMS strategy  from Snow 

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Mentioned Links:

See Kettle & Fire’s educational email: https://twitter.com/debgotwired/status/1431998137225203719

Where to find Snow’s SMS from the episode: https://fantastictexts.com/

DTC POD episode with Kettle & Fire: https://trend.io/blog/kettle-and-fire-marketing-growth-strategy