Cassandra Curtis, along with her business partner—actress and fellow mom, Jennifer Garner—has built a company that’s revolutionizing the way we feed our kids, with fresh, organic foods that make a difference. But behind the growing Once Upon a Farm brand is a woman who, like all of us, is balancing the beautiful chaos of motherhood, business, and family. In today’s conversation, we’re diving deep into Cassandra’s personal story, her passion for family memories, and the special moments that have shaped both her business and her life as a mom. 

2:30 Cassandra's favorite photo

4:00 How Once Upon a Farm began 

9:00 How Jennifer Garner joined the company as a cofounder 

12:30 The weirdest foods Cassandra has created during product testing 

19:00 How Cassandra captures her family narrative 

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