Join me this week for a dynamic conversation with Shannon Segall, your go-to social media manager and mentor, specialising in empowering female-led brands and freelancers to shine online. With a background in Instagram marketing, Shannon witnessed its transformative power in elevating brands globally. Based in Australia, Shannon's journey from corporate life to entrepreneurship reflects her dedication to digital empowerment.

Shannon offers insights into social media management's evolution, stressing its role in brand awareness and community building. She discusses aligning strategies with brand objectives and understanding the target audience for engagement. We explore common business mistakes and advocate for value-driven content over sales-centric approaches. Shannon highlights content repurposing for efficiency and offers productivity tips. Finally, she shares advice on integrating lifestyle into entrepreneurship and achieving balance amidst work and travel aspirations.

For more inspiration and tips, check out her upcoming webinar on March 28th to master Crafting Connection-Worthy Content and unlock exclusive access to her Makana VIP Social Media Strategy service. You can also visit her website and podcast  The Tropical Social Podcast and connect with her on Instagram @shannonsegall

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