Field and Garden with Lisa Mason Ziegler

By Lisa Mason ZieglerLeisure Home & Garden

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Typical duration
33 min
per episode

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Field and Garden with Lisa Mason Ziegler episodes

November 04, 2021 #64: Florist Buying Local: The Florist & the Farmer, Ellen Frost & Laura Resnick
In this episode, Ellen (the florist) is chatting with Laura Beth Resnick (the farmer) of Butterbee Farm. Laura Beth is one of Elen's main suppliers for her Baltimore Maryland design studio.
Laura Beth is answering questions along with Ellen and Laura Beth shares her journey of building her customer base.
Connect with:
Florist Buying Local on Instagram, Clubhouse, Facebook
Laura Beth Resnick on Instagram, Facebook
Ellen Frost on Instagram, Facebook
Learn more about Ellen's course: Florist School Online: Growing Your Business With Local Flower Sourcing
38 min
November 02, 2021 #63: Meet Becca Muller of LocaFlora
What an inspiring conversation! I loved learning about Becca Muller and her flower shop LocaFlora. Her shop is located in Gettysburg, PA, and sources all of the flowers, plants, and gifts locally year-round. Such an inspiring business model and journey.
Becca shares her experience as a student of Ellen Frost and her course Growing Your Business With Local Flower Sourcing.
Be sure to check out this VIDEO and ARTICLE about LocaFlora.
Connect with Becca:
www.locafloradesigh.com
Instagram
Facebook
Get on Ellen's course WAITLIST
42 min
October 28, 2021 #62: Go Inside: Growing Your Business With Local Flower Sourcing
I was so pleased when Ellen Frost of Local Color Flowers agreed to create an online course with us. Her design studio business model was exactly what I saw as a perfect match for my cut-flower growing business. I literally thought, if only my commercial customers could learn from her how local is really a benefit for designers, florist shops, and really anyone in the cut-flower chain.
Join me as Ellen and I walk through all the sessions in her course and hear from her what they are all about.
I can say wholeheartedly that this course will benefit anyone in the cut-flower industry. It is targeted at florists, farmer-florist, and event designers, but if these people are your customers, it can help your business too.
Mentions:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost.
Syllabus from Ellen's Course
Book: Flower Confidential by Amy Stewart
Connect with Ellen:
Florist Buying Local Instagram
Local Color Flowers Instagram
57 min
October 26, 2021 #61: The Secret Power of Local Flowers, meet Ellen Frost
I loved this conversation with Ellen of Local Color Flowers. I feel like I am even more equipped to talk about why local flowers are better all the way around. It's another important piece of the pie of building our respective businesses.
Enjoy!
Mentions:
Request Ellen's replay webinar: Dried Wreath Making Tips
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost.
Syllabus from Ellen's Course
Connect with Ellen:
Florist Buying Local Instagram
Local Color Flowers Instagram
54 min
October 23, 2021 Sunny Meadows Flower Farm: Meet Steve and Gretel
I met Steve and Gretel Adams years ago at an Association of Specialty Cut Flower Growers conference where we were both speakers. Before I really got a taste of their teaching style, I was struck by how connected they are to each other. I recognized immediately that this type of relationship can lead to great things in a business and that is exactly what these two have created with Sunny Meadows Flower Farm located in Columbus, Ohio.
This episode is a replay of a Facebook Live we did with Steve and Gretel in 2020. It will introduce you to them and what they are doing plus they answer questions submitted during the live event.
Steve and Gretel are innovative, smart, and hardworking--- the recipe for amazing success.
I am so pleased to be able to bring you their teachings and vast experience and knowledge in a course. Links below to connect with them and to learn more about their course in the Flower Farming School Series.
Flower Farming School Online: Growing Cut-Flowers in Hoop and Greenhouses with Steve and Gretel Adams
Get instantly Steve & Gretel's PDF: Favorite Ranunculus & Sources.
Learn more about Sunny Meadows Flower Farm

1 hr 4 min
October 21, 2021 #59: Florist Buying Local: Teaching Customers About Seasonality and Local Sourcing
Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers.
In this episode with Ellen Frost, she is sharing how to educate customers about seasonality and locally grown flowers. Ellen discusses this and so much more plus answering your questions.
Follow and share with florists and designers:
Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost
Instagram: Florists Buying Local Flowers
Facebook: Florists Buying Local
Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed.
Ellen's Studio: Local Color Flowers
43 min
October 19, 2021 #58: Farmer-Florist School Student Experience: Heather's Flower Farm
My chat with Heather of Heather's Flower Farm about her business and the nuggets she took away from the Farmer-Florist School Online brought several great points to light. Hope you enjoy it as much as I did!
Connect with Heather's Flower Farm on Instagram.
Learn more about the course Farmer-Florist School Online: The Wedding Process.
Visit TheGardenersWorkshop.com for more farming and business online courses.
33 min
October 19, 2021 #57: Farmer-Florist School Online, The Wedding Process Chat with Students
This episode is a replay of a live Clubhouse chat with Jessi Graven of Blue River Blooms and Anne Phythyon of Franklin Farm. They are sharing their takeaways from Jennie Love's course Farmer-Florist School Online: The Wedding Process.
Interestingly enough, neither of these flower farmers do weddings- yet...feel like anyone selling flowers will benefit from this business packed course.
Learn more about Farmer-Florist School Online: The Wedding Process with Jennie Love.
Join us on the Clubhouse every Wednesday at 1:00 PM ET for a live chat and ask your questions. Download the phone app, join Clubhouse and then join our club: Flower Farming.
Learn more about our farming and business schools: TheGardenersWorkshop.com
55 min
October 16, 2021 #55: Farmer-Florist School, What's Included? with Jennie Love
Just as promised, we are going through another of our School course lessons with the instructor!
Jennie Love's course: Farmer-Florist School Online: The Wedding Process is all about the business side of doing weddings--BUT here's the thing the lessons in this course can be applied to any flower-related business. From finding clients, marketing, managing bride customers, crop planning, top crops to grow, contracts, pricing and so much more!
Join Jennie and me as we walk through the syllabus.
Learn more about Farmer-Florist School Online: The Wedding Process
Jennie also has an on-demand course Making Workshops Work for You that includes all the steps to offer, host, sell, and manage workshops.
36 min
October 15, 2021 #56: Flower Business Opportunities, a Roundtable Discussion with the Pros
This episode is packed with information from cut-flower industry leaders that have firsthand experience of where we are and what the future holds for flower-based businesses.
Join me along with Dave Dowling, Jennie Love, Ellen Frost, and Steve & Gretel Adams for an inspiring and informative talk.
Guests online course pages for more information on each:
Farmer-Florist School: The Wedding Process, 2021 Enrollment October 15-19, School starts November 3
Florist School School: Growing Your Business With Local Flower Sourcing, 2021 Enrollment November 5-9, School Starts January 3
Flower Farming School: Growing Cut-Flowers in Hoop & Greenhouses, 2021 Enrollment November 19-23, School Starts January 5
Flower Farming School: Bulbs, Perennials, Woodies, & More! 2022 Enrollment June 14-18 2022, School Starts July 8
Flower Farming School: The Basics, Annual Crops. Marketing, & More! 2022 Enrollment October 1-5, School Starts November 1, 2022
58 min

About Field and Garden with Lisa Mason Ziegler

From the publisher's feed

Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!