Field and Garden with Lisa Mason Ziegler

I believe this topic is the one piece of going with locally grown flowers that holds conventional florists and designers back from taking the local plunge. But as Ellen reveals in this episode, that with a different approach to selling weddings locally grown flowers actually opens the door to new markets and allows the creative juices to really start flowing.

Follow and share with florists and designers:

Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost

Instagram: Florists Buying Local Flowers

Facebook: Florists Buying Local

Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed.

Ellen's Studio: Local Color Flowers

I haven't done this before. Running you through our flagship course, class-by-class, session-by-session Flower Farming School Online- The Basics, Annual Crops, Marketing, & More! 

I'm sharing the lessons, topics, what I was thinking, and why I felt like it is important. Plus, I'm answering those questions I hear the most and sharing what some of my students are saying about the course. 

I loved reviewing my course again to record this episode-- it lights me on fire to be reminded of all the pieces and parts that I've gathered to help you find your treasure in the flower farming business.

Friends, I hope this helps you to see what could be just around the corner for you.

Get on my waitlist! Enrollment for my course only opens once a year for 5 days in October. Once on my waitlist, we will send you reminders when enrollment opens, PLUS I will send you my very best resources! 

Learn more about Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

Folks this is the first time I've offered something like this. In this series of six episodes, I am going to walk with you through our flower-based business courses, course-by-course, session-by-session along with the respective instructors. 

We will be answering all those questions we hear over and over like: Who is this instructor to teach this course? Who should take these courses? What exactly does this course teach? How long does it take to go through the school course? What kind of results should a student expect after taking this course? 

Can't wait to share these episodes in the coming weeks! 

Want to learn more about our courses? Visit TheGardenersWorkshop.com and sign up for the waitlists!

Florist Buying Local is a movement. It is the effort of Ellen Frost, the owner of the Local Color Flowers that is leading the way for florists and designers to learn that it is possible and profitable to source locally grown flowers.

In this episode, Ellen shares the process she follows sourcing thousands of stems of locally grown flowers for this 6 wedding weekend that also has other events.

Follow and share with florists and designers:

Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost

Instagram: Florists Buying Local Flowers

Facebook: Florists Buying Local

Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed.

Ellen's Studio: Local Color Flowers

Well, folks after 23 years of intense flower farming (and lots of other stuff) we are transitioning my urban flower farm into a Virtual Learning Center. The only real change is we are no longer selling flowers---we are still growing a huge garden as in the past but with a different purpose: for teaching. This will allow us to focus our efforts on helping others grow!

This is an exciting shift and also a bit hard for me--- but I'll push through my fear!

Learn more about all that we are doing at TheGardenersWorkshop.com.

Fondly,

Lisa

Talking about my book Vegetables Loves Flowers and how it is truly a snapshot of how I garden and farm. Kinda the driving forces behind why and how I do what I do. 

I am a very simple-minded person and tend to do things in a straightforward manner. In fact, so simple most people either miss my point or just don't believe it really works that way. 

Grab an autographed book here.

Request the free companion video book study here---no matter where you purchased it. 

Enjoy.

Lisa

Listen in on a conversation I had with Jennie Love talking flower coolers. We met up on Instagram Live and talked about our coolers and answered many of the questions submitted. 

Mentions:

Storeitcold.com 

FREE Webinars to request:

Growing Dahlias for Weddings

Navigating Covid as an Event Florist

Jennie's online courses:

Making Workshops Work for You (available anytime)

Farmer-Florist School Online: The Wedding Process (get on her waitlist for her once a year October enrollment )

Are you overwhelmed by social media? If so my friend, you are not alone. I use to be right there with you.  We have to face the reality that social media is important for your business when you manage social media, not let social media manage you. 

Food for thought mentions in the podcast from my online course Flower Farming School Online: 

Why social media matters to your business 

Where to start 

Building a community 

Take great photos Organization for easy posting 

Connect with me to ask your questions LIVE: Facebook Instagram Clubhouse

What is holding you back? Think it's because you aren't ready or not sure about taxes, pricing, and on and on??? Is this you? Friends I am afraid it isn't this or that that's holding you back, it is fear! Fear of failing, fear of screwing up, fear of looking dumb or bad, and fear of a whole bunch of other stuff...

I hope this little chat will let you know that the more fear you face, the more success that will knock on your door. Remember the road to success is paved in failures. I believe there is no other way to get there. 

Get on the wait and resource list for: 

Flower Farming Schools Online:

Lisa Mason Ziegler's course: The Basics, Annual Crops, Marketing, and More! 

Dave Dowling's course:  Bulbs, Perennials, Woodies, and More!

Steve & Gretal Adams course: Growing Cut-Flowers in Hoop and Greenhouses

Farmer-Florist School:

Jennie Love's course: The Wedding Process

Florist School:

Ellen Frost's course: Growing Your Business with Local Flower Sourcing

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. 

In this episode, Dave Dowling joins us to help navigate wholesale purchasing as a cut-flower grower. 

Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. 

Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com