In this enlightening episode of The Brand Called You, Will Travers OBE, co-founder of the Born Free Foundation talks about his lifelong dedication to wildlife conservation. Travers shares insights into the Foundation’s mission, tackling issues like captivity, wildlife trafficking, and human-wildlife conflict. He also highlights impactful projects, such as the SAP Buddha Tiger project in India, and discusses the future of conservation in a rapidly changing world.

00:45- About Will Travers

• Will is the executive president and co-founder of the Born Free Foundation.

• He's a board member of Born Free USA and is president of the Species Survival Network.