In this episode of the financial planner life podcast, Sam Oakes sits down with Katie, a former Army officer who transitioned into a successful financial planning career with the St. James’s Place Academy.
Katie’s story is one of resilience, adaptability, and building a business that fits around life’s big moments, including becoming a mum mid-way through growing her firm.
We cover:
✅ How military skills like leadership, discipline, and resilience translate into financial planning
✅ What it’s really like going through the St. James’s Place Academy (and how Katie passed her exams in just 6 months)
✅ The importance of mentorship and building your support network
✅ How social media, especially Instagram Stories, has helped her win new clients
✅ Balancing business growth and motherhood, and how becoming a parent opened new networking opportunities
✅ Why financial planning needs more diverse voices and more women in leadership
✅ Tips for using LinkedIn and Instagram for business development
✅ The power of storytelling and human connection in financial services
Whether you’re ex-military, thinking about a career change, or wondering how to balance parenthood with self-employment, this is a must-watch.
Financial Planner Life is sponsored by Redmill Advance
Whether you're starting out, already qualified, or building a training academy, Redmill Advance delivers expert-led learning, exam support and CPD from Level 4 to Chartered.
✅ Trusted by top UK firms
👉 www.redmilladvance.com/fpl
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