312 - Do you ever feel like the odd one out because you’re not chasing six-figure revenue? You’re not alone, and you’re not doing it wrong. 

This week, we dive into how to uncover your true motivation, avoid resentment, and create a photography business that fuels your soul while still honoring your time and value.
 
 What to Listen For:

• A simple test to know if money is your main driver—or just fuel for your mission
• The happiness threshold: why security matters more than “more”
• The sneaky sign you’re undercharging
• Why passion alone won’t save a project once requests and revisions roll in
• The energy exchange principle: how pricing protects respect on both sides
• How “action → clarity” reveals your true motivation (not the one you think you have)
• The cleanest way to barter (and why money is the universal stand-in)
• How purpose + profit together make challenges easier to push through
• A practical exercise to decide: income replacement, vacation fund, or creative outlet?

Your photography business doesn’t have to look like anyone else’s. When you know what truly drives you, and set prices that reflect the value of your time, you’ll build a business that feels aligned, sustainable, and fulfilling. Tune in now and start shaping a business that supports both your purpose and your lifestyle.

Links from the episode:

• Nicole’s Instagram: @nicolebegleyofficial
• Heather’s Flourish Academy - https://flourishacademy.mykajabi.com/
• Master the craft of pet photography at the Hair of the Dog Academy – www.hairofthedogacademy.com
• Freedom Focus Formula – www.freedomfocusformula.com
• Elevate – www.freedomfocusformula.com/elevate
• Commercial Pet Photography Academy – www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.