I’m not sure who originally coined the phrase “the riches are in the niches,” but can we all just agree that they were a genius? 

I mean, whether you pronounce it “nitch” or “neesh”, the fact is that when you’re looking to sell products online, the more drilled down you can get when it comes to your customers, the better.

Which is why I’m psyched to have Maria Simpson as a guest on this week’s episode. 

Maria found a profitable niche just by looking around her. Her customer base boils down to others who love the great 208—the beautiful state of Idaho. It’s been so successful in fact that, in her words, she’s “close to that hundred thousand mark” and cannot wait to get there. 

Her story is 100% the perfect example of how when you really niche down, you can explode your business. 

And here’s what else she does that I think will drop your jaw a little: she’s created a profitable partnership with a local company who takes care of all of the production, packing and shipping for her. That means Maria gets to do what she enjoys most (designing her products and marketing them) without having to carry inventory or buy any specialty equipment. Talk about winning!!

Listen now to learn more about Maria, her marketing strategies, and how she’s making Idaho an even cooler place to be. 

Additional Resources:

Where to Shop: 208SupplyCo.com

Follow on Facebook: @208supplyco

On Instagram: @208supplyco

Connect with Alison: 

Facebook: @alisonjprince

Instagram: @alisonjprince

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