220 - Rejection is part of being a business owner. No … no, wait … rejection is part of being human! 

Even marketing guru Seth Godin has heard the word "no" but he's at least come to understand that the rejection is more about the rejectee than it is about him. Rejectee … I just made that up. 

That doesn't mean the word "no" isn't difficult to hear. It hurts sometimes and Michelle Crandall of Pets in Focus Photography in Michigan has felt that pain.  

And haven't we all? We put so much heart and soul into our work and hearing "no" can paralyze you into not taking any action. 

What has helped Michelle move past her fear and anxiety? Coaching with Heather, of course!  

Heather has the mic again this week, sharing a recent Elevate one-on-one with Michelle. They have a candid conversation about Michelle's struggles … and her breakthroughs. 

What to listen for 

3:40 When Michelle needed to pivot from dog sports to portraits 

8:43 The terror she felt at the thought of calling someone 

14:25 Why imposter syndrome is so damaging 

17:27 How Michelle pushed through the fear and doubt to take action 

31:07 Who the real, confident, smart Michelle is 

38:28 How coaching with Heather changed her life 

I know you can confront your fears, push through the discomfort and reshape not just your business but your entire life too!  

I want to know if this episode resonated with you.  Comment on the 'Gram. 

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