We all know referrals are helpful to booking more clients at higher prices.

It’s too bad too many wedding professionals waste too much time, energy, and money chasing the wrong referral partners.

I want to be clear: Many educators, mentors, course creators, speakers, conference organizers, etc. offer excellent advice. In this episode, I’m not speaking to, about or against what they’re saying. In reality, I actually try to remain ignorant of what others teach, because I don’t want to infect my mind subconsciously with others’ content too much. I do me, they do them. 

When I research approaches, I focus on information from what works with my clients, and inspiration from outside the industry, especially from researchers and experts in behavioral economics. Then I use those insights to create my own strategic approaches. 

Finally, I take my 30 years of sales experience to guide practical tactics for everyday use. That’s the recipe for my secret sauce.

This approach has worked not just for referral strategy, but for everything I share, coach and train - both wedding pros like you and team members who do work for our clients.

Now, with that out of the way, I’m going to give you three tips to consider as you create your referral strategy, or maybe just tweak the one you’re currently using.